A loyalty program for the digital age. How can we create a new loyalty program for individuals over 55+. With the advent of desktop, smartphones and tablets how can small businesses succeed in this digital age. With the introduction of creating an online community that crowd sources all of the discounts / rewards nationwide we create an easier way for small businesses to complete with larger companies by having access to data about their customers that are over 55.
2. HELLO!
I AM Ashley Cribb
Our focus is how can we help
people through technology.
You can find me at @ashecribb
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3. Loyalty program for the digital age
How can small businesses incorporate a multi-channel
strategy to build customer loyalty and enhance the
customer experience
4. “
Small businesses need to compete in
this emerging digital world and utilize
customer data
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5. Creating a new loyalty program for adults over 55
▪ Most are becoming technology savvy (baby
boomers)
▪ Newspapers and coupons are being replaced by
desktops, tablets and smartphones.
▪ Build a community to crowd source your data
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6. In a recent survey 90% said
if a copany offered a discount
they would purchase from there.
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7. MAP of discounts?
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What better way to
know where
discounts or
rewords are
located near you
than a map?
8. Place your screenshot here
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Save within your city!
Person can find
discounts on a map
from their desktop or
their phone.
9. Strategy for Senior Saver platform
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Build online
community
specificially on
discounts/rewards.
Create key fobs
for users and
mobile app for
Small businesses
Introduce
platform to small
businesses