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SMX Munich 2018

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Content Distribution - Native Apps, Progressive Web Apps & Voice Apps

Veröffentlicht in: Internet
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SMX Munich 2018

  1. 1. #SMXMUNICH @BermanHale
  2. 2. #SMXMUNICH @BermanHale ┏ ༼ ◉ ╭╮ ◉ ༽ ┓
  3. 3. #SMXMUNICH @BermanHale NATIVE NATIVE + REACT HYBRID
  4. 4. #SMXMUNICH @BermanHale >80 % Mobile Time Spent in Apps
  5. 5. #SMXMUNICH @BermanHale +28 % UK App Sessions 2017 >80 % Mobile Time Spent in Apps
  6. 6. #SMXMUNICH @BermanHale >80% Mobile Time Spent in Apps +28% UK App Sessions 2017 +106 % Business App Sessions in Germany
  7. 7. #SMXMUNICH @BermanHale KNOW YOUR AUDIENCE
  8. 8. #SMXMUNICH @BermanHale KNOW YOUR AUDIENCE • 54% 45%
  9. 9. #SMXMUNICH @BermanHale KNOW YOUR AUDIENCE • 14% 85%
  10. 10. #SMXMUNICH @BermanHale KNOW YOUR AUDIENCE • OPERATING SYSTEM MARKET SHARE • 83B China
  11. 11. #SMXMUNICH @BermanHale KNOW YOUR AUDIENCE • OPERATING SYSTEM MARKET SHARE • 16B India
  12. 12. #SMXMUNICH @BermanHale KNOW YOUR AUDIENCE • OPERATING SYSTEM MARKET SHARE • 16B India + 215% in 2017
  13. 13. #SMXMUNICH @BermanHale KNOW YOUR AUDIENCE • OPERATING SYSTEM MARKET SHARE • DOWNLOADS •
  14. 14. #SMXMUNICH @BermanHale NATIVE APP BENEFITS
  15. 15. #SMXMUNICH @BermanHale NATIVE APP BENEFITS •
  16. 16. #SMXMUNICH @BermanHale NATIVE APP BENEFITS • YOU CONTROL THE EXPERIENCE •
  17. 17. #SMXMUNICH @BermanHale NATIVE APP BENEFITS • YOU CONTROL THE EXPERIENCE • OS & DEVICE ACCESS •
  18. 18. #SMXMUNICH @BermanHale NATIVE APP BENEFITS • YOU CONTROL THE EXPERIENCE • OS & DEVICE ACCESS • HIGH ENGAGEMENT • !=
  19. 19. #SMXMUNICH @BermanHale NATIVE APP BENEFITS • YOU CONTROL THE EXPERIENCE • OS & DEVICE ACCESS • HIGH ENGAGEMENT • SEPARATE FROM YOUR WEBSITE •
  20. 20. #SMXMUNICH @BermanHale “ ” BIGGEST MISTAKE IS BETTING TOO MUCH ON HTML5 AS OPPOSED TO NATIVE
  21. 21. #SMXMUNICH @BermanHale BUILD OPTIONS
  22. 22. #SMXMUNICH @BermanHale NATIVE APPS •
  23. 23. #SMXMUNICH @BermanHale NATIVE APPS • APP STORE DISTRIBUTION •
  24. 24. #SMXMUNICH @BermanHale NATIVE APPS • APP STORE DISTRIBUTION • MUST BE DOWNLOADED •
  25. 25. #SMXMUNICH @BermanHale NATIVE APPS + REACT.JS
  26. 26. #SMXMUNICH @BermanHale NATIVE APPS + REACT.JS •
  27. 27. #SMXMUNICH @BermanHale NATIVE APPS + REACT.JS • CREATED BY FACEBOOK •
  28. 28. #SMXMUNICH @BermanHale NATIVE APPS + REACT.JS • CREATED BY FACEBOOK • ISH
  29. 29. #SMXMUNICH @BermanHale NATIVE APPS + REACT.JS • CREATED BY FACEBOOK • SINGLE CODE BASE(ISH) •
  30. 30. #SMXMUNICH @BermanHale NATIVE APPS + REACT.JS • CREATED BY FACEBOOK • SINGLE CODE BASE(ISH) • PREACT •
  31. 31. #SMXMUNICH @BermanHale HYBRID APPS
  32. 32. #SMXMUNICH @BermanHale HYBRID APPS •
  33. 33. #SMXMUNICH @BermanHale HYBRID APPS • ISH
  34. 34. #SMXMUNICH @BermanHale HYBRID APPS • ONE CODEBASE(ISH) •
  35. 35. #SMXMUNICH @BermanHale CASE STUDIES
  36. 36. #SMXMUNICH @BermanHale CASE STUDIES •
  37. 37. #SMXMUNICH @BermanHale CASE STUDIES • MY SECURITY BUBBLE •
  38. 38. #SMXMUNICH @BermanHale CASE STUDIES • 90% Shared Code
  39. 39. #SMXMUNICH @BermanHale CASE STUDIES • INSTAGRAM • 266M Simultaneous Users
  40. 40. #SMXMUNICH @BermanHale CASE STUDIES • INSTAGRAM • TENCENT QQ • $124M In Leads in 1 day
  41. 41. #SMXMUNICH @BermanHale MARKETING RISKS
  42. 42. #SMXMUNICH @BermanHale MARKETING RISKS • 1-3 Days*
  43. 43. #SMXMUNICH @BermanHale MARKETING RISKS • APPROVAL PROCESS •
  44. 44. #SMXMUNICH @BermanHale “ ” 79% OF CONSUMERS WOULD RETRY A MOBILE APP ONLY 1-2X’S IF IT FAILED ONLY 16% WOULD GIVE IT MORE THAN TWO ATTEMPTS
  45. 45. #SMXMUNICH @BermanHale MARKETING SOLUTIONS
  46. 46. #SMXMUNICH @BermanHale MARKETING SOLUTIONS • • •
  47. 47. #SMXMUNICH @BermanHale • PARTNER WITH YOUR WEBSITE • DEEP LINKS • BANNERS •
  48. 48. #SMXMUNICH @BermanHale • PARTNER WITH YOUR WEBSITE • DEEP LINKS • BANNERS • PUSH NOTIFICATIONS •
  49. 49. #SMXMUNICH @BermanHale NEW & UPCOMING
  50. 50. #SMXMUNICH @BermanHale NEW & UPCOMING •
  51. 51. #SMXMUNICH @BermanHale NEW & UPCOMING • GOOGLE’S FLUTTER – FEB 2018 •
  52. 52. #SMXMUNICH @BermanHale NEW & UPCOMING • GOOGLE’S FLUTTER – FEB 2018 • APPLE’S SWIFT 4 – DEC 2017 •
  53. 53. #SMXMUNICH @BermanHale “ ” BY 2019, 20% OF BRANDS WILL ABANDON THEIR (NATIVE) MOBILE APPS
  54. 54. #SMXMUNICH @BermanHale “ ” BY 2019, 20% OF BRANDS WILL ABANDON THEIR (NATIVE) MOBILE APPS WELCOME TO THE ”POST-APP ERA”
  55. 55. #SMXMUNICH @BermanHale PROGRESSIVE WEB APPS
  56. 56. #SMXMUNICH @BermanHale
  57. 57. #SMXMUNICH @BermanHale + <link rel="manifest" href="/manifest.json">
  58. 58. #SMXMUNICH @BermanHale + +
  59. 59. #SMXMUNICH @BermanHale
  60. 60. #SMXMUNICH @BermanHale 15x Faster to Load
  61. 61. #SMXMUNICH @BermanHale 15x Faster to Load 25x Less Device Storage
  62. 62. #SMXMUNICH @BermanHale 15x Faster to Load 25x Less Device Storage 52% More Conversions
  63. 63. #SMXMUNICH @BermanHale PWA BENEFITS
  64. 64. #SMXMUNICH @BermanHale PWA BENEFITS • • •
  65. 65. #SMXMUNICH @BermanHale PWA BENEFITS • CHEAP & FAST •
  66. 66. #SMXMUNICH @BermanHale PWA BENEFITS • CHEAP & FAST • ONE CODE BASE (REALLY) •
  67. 67. #SMXMUNICH @BermanHale PWA BENEFITS • CHEAP & FAST • ONE CODE BASE (REALLY) • PUSH NOTIFICATIONS •
  68. 68. #SMXMUNICH @BermanHale PWA BENEFITS • CHEAP & FAST • ONE CODE BASE (REALLY) • PUSH NOTIFICATIONS • OFFLINE FUNCTIONALITY •
  69. 69. #SMXMUNICH @BermanHale CASE STUDIES
  70. 70. #SMXMUNICH @BermanHale CASE STUDIES • 90% Smaller
  71. 71. #SMXMUNICH @BermanHale CASE STUDIES • TINDER • 95% More Conversions
  72. 72. #SMXMUNICH @BermanHale CASE STUDIES • TINDER • WEGO • 51% More Mobile Sessions
  73. 73. #SMXMUNICH @BermanHale DEVELOPMENT RISKS
  74. 74. #SMXMUNICH @BermanHale DEVELOPMENT RISKS •
  75. 75. #SMXMUNICH @BermanHale DEVELOPMENT RISKS • CANNOT MATCH ALL NATIVE APP FEATURES •
  76. 76. #SMXMUNICH @BermanHale DEVELOPMENT RISKS • CANNOT MATCH ALL NATIVE APP FEATURES • • AMP
  77. 77. #SMXMUNICH @BermanHale DEVELOPMENT RISKS • CANNOT MATCH ALL NATIVE APP FEATURES • SLOW FIRST LOAD • AMP •
  78. 78. #SMXMUNICH @BermanHale DEVELOPMENT RISKS • CANNOT MATCH ALL NATIVE APP FEATURES • SLOW FIRST LOAD • AMP • CRAWLING •
  79. 79. #SMXMUNICH @BermanHale MARKETING RISKS
  80. 80. #SMXMUNICH @BermanHale MARKETING RISKS •
  81. 81. #SMXMUNICH @BermanHale MARKETING RISKS • TRACKING •
  82. 82. #SMXMUNICH @BermanHale MARKETING RISKS • TRACKING •
  83. 83. #SMXMUNICH @BermanHale MARKETING RISKS • TRACKING •
  84. 84. #SMXMUNICH @BermanHale MARKETING RISKS • TRACKING • INDEXING •
  85. 85. #SMXMUNICH @BermanHale NEW & UPCOMING • Google led the way with Progressive Web Apps, and after a long process, we decided that we needed to fully support it. - Jeff Burtoft
  86. 86. #SMXMUNICH @BermanHale NEW & UPCOMING
  87. 87. #SMXMUNICH @BermanHale NEW & UPCOMING • MS SUPPORT •
  88. 88. #SMXMUNICH @BermanHale NEW & UPCOMING • MS SUPPORT • CHROME OS DESKTOP SUPPORT •
  89. 89. #SMXMUNICH @BermanHale NEW & UPCOMING • MS SUPPORT • CHROME OS DESKTOP SUPPORT • APPLE SUPPORT •
  90. 90. #SMXMUNICH @BermanHale NEW & UPCOMING • MS SUPPORT • CHROME OS DESKTOP SUPPORT • APPLE SUPPORT • PWAS BY ‘DEFAULT’ WITH REACT, PREACT OR VUE.JS • AMP STORIES
  91. 91. #SMXMUNICH @BermanHale VOICE – ACTIONS & SKILLS
  92. 92. #SMXMUNICH @BermanHale
  93. 93. #SMXMUNICH @BermanHale
  94. 94. #SMXMUNICH @BermanHale GOOGLE ACTIONS •
  95. 95. #SMXMUNICH @BermanHale GOOGLE ACTIONS • EXTEND GOOGLE ASSISTANT FUNCTIONALITY •
  96. 96. #SMXMUNICH @BermanHale ALEXA SKILLS • 25K+ Skills 40M Devices
  97. 97. #SMXMUNICH @BermanHale ALEXA SKILLS • AMAZON’S VOICE ASSISTANT • • •
  98. 98. #SMXMUNICH @BermanHale SIRI APPS • • •
  99. 99. #SMXMUNICH @BermanHale CORTANA SKILLS •
  100. 100. #SMXMUNICH @BermanHale CORTANA SKILLS • CORTANA SKILLS KIT •
  101. 101. #SMXMUNICH @BermanHale CORTANA SKILLS • CORTANA SKILLS KIT • PRE-MADE COMPONENTS •
  102. 102. #SMXMUNICH @BermanHale SKILLS ?
  103. 103. #SMXMUNICH @BermanHale VOICE APP BENEFITS
  104. 104. #SMXMUNICH @BermanHale VOICE APP BENEFITS •
  105. 105. #SMXMUNICH @BermanHale VOICE APP BENEFITS • BRAND AWARENESS •
  106. 106. #SMXMUNICH @BermanHale VOICE APP BENEFITS • BRAND AWARENESS • NOVEL •
  107. 107. #SMXMUNICH @BermanHale VOICE APP BENEFITS • BRAND AWARENESS • NOVEL • IMPRESSIVE GROWTH •
  108. 108. #SMXMUNICH @BermanHale CASE STUDY
  109. 109. #SMXMUNICH @BermanHale CASE STUDY • • • • •
  110. 110. #SMXMUNICH @BermanHale DEVELOPMENT RISKS
  111. 111. #SMXMUNICH @BermanHale DEVELOPMENT RISKS •
  112. 112. #SMXMUNICH @BermanHale DEVELOPMENT RISKS • CREEPING PEOPLE OUT •
  113. 113. #SMXMUNICH @BermanHale MARKETING RISKS
  114. 114. #SMXMUNICH @BermanHale MARKETING RISKS •
  115. 115. #SMXMUNICH @BermanHale MARKETING RISKS • MONETIZATION •
  116. 116. #SMXMUNICH @BermanHale NEW & UPCOMING
  117. 117. #SMXMUNICH @BermanHale NEW & UPCOMING •
  118. 118. #SMXMUNICH @BermanHale NEW & UPCOMING • MORE DEVICES (56.3M IN 2018) • •
  119. 119. #SMXMUNICH @BermanHale NEW & UPCOMING • MORE DEVICES (56.3M IN 2018) • GOOGLE • NEW ACTIONS, DIRECTORY, LANGUAGES, ACCESS TO PURCHASES •
  120. 120. #SMXMUNICH @BermanHale
  121. 121. #SMXMUNICH @BermanHale Mobile First
  122. 122. #SMXMUNICH @BermanHale Mobile First Fast
  123. 123. #SMXMUNICH @BermanHale Mobile First Fast Great Content
  124. 124. #SMXMUNICH @BermanHale Mobile First Fast Great Content Structured Data
  125. 125. #SMXMUNICH @BermanHale NEED WANT
  126. 126. #SMXMUNICH @BermanHale Native Features: *** Budget: $$$ Timeline: *** Marketing: *** I have specific feature needs
  127. 127. #SMXMUNICH @BermanHale Native Hybrid Features: *** Budget: $$$ Timeline: *** Marketing: *** I have specific feature needs Features: ** Budget: $$-$$$ Timeline: ** Marketing: *** I want to test & scale my app
  128. 128. #SMXMUNICH @BermanHale Native Hybrid Features: *** Budget: $$$ Timeline: *** Marketing: *** I have specific feature needs Features: ** Budget: $$-$$$ Timeline: ** Marketing: *** I want to test & scale my app Progressive Web Features: ** Budget: $-$$ Timeline: * Marketing: * I have a strong mobile site
  129. 129. #SMXMUNICH @BermanHale Native Hybrid Features: *** Budget: $$$ Timeline: *** Marketing: *** I have specific feature needs Features: ** Budget: $$-$$$ Timeline: ** Marketing: *** I want to test & scale my app Progressive Web Voice Features: ** Budget: $-$$ Timeline: * Marketing: * I have a strong mobile site Features:* Budget: $-$$ Timeline: ** Marketing: ** I have an existing app
  130. 130. #SMXMUNICH @BermanHale SHARE
  131. 131. #SMXMUNICH @BermanHale BE AWARE
  132. 132. #SMXMUNICH @BermanHale CARE
  133. 133. #SMXMUNICH @BermanHale

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