1. Mobile Engagement
- Live customer feedback eco-system

2. Problem Statement
• Consumer based businesses strive to get live feedback from there users
• Consumers usually do not find right medium to give there feedback on a product or service
• Delayed feedback has low customer recollection and generally incorrect
• Businesses wants to get accurate feedback and improve their process and product

3. High user emotions
• Feedback is most accurate when the user emotions are on a high.
• User has just consumed a product/service
• This is the time when he will have highest urge to share his experience
• How can be we provide a convenient/hastle-free platform to the user without any overhead

4. Mobility Connect
• Mobility now has become a common connecting device between consumer and businesses
• Many of us use debit/credit card to pay
• Instant SMS is received for all transactions with merchant details
• This is the right moment when consumer has maximum recollection of his consumption experience

5. Mobile app – To the rescue
• If user has a mobile app which can instantly sense the payment done by the user along
with the merchant and location
• The app can present an user friendly feedback form to the user
• User can check and share his current experience live
• The app can communicate with a server and log the ratings given by user along with
merchant information.

6. Merchant on-boarding
• Businesses that want to associate with this service can register via an online portal
• They can fill there details and select a plan to register
• Portal can provide multiple kinds of plans starting from basic plan which provide
reviews/rating to advanced plan which can give in-depth analysis on the consumer
experience
• Merchants can choose to give further promotional incentives to the user for getting
feedback

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