SlideShare ist ein Scribd-Unternehmen logo
1 von 29
Downloaden Sie, um offline zu lesen
Free Technologies:
Advice for Small Businesses

                  Presented by Ash Myers
Areas of Discussion

Best Practices...SECTION 1                                 Knowledge Base..SECTION 4
Using a test machine for new software                                                                    Wikis
Risk of shareware/freeware                                                                        Google Sites
Getting Help – Tech Support                                                                       Calendaring
                                                                                                    Luminotes

Productivity..SECTION 2
OpenOffice/Other suites                            Backups/System Maint...SECTION 5
QuickBooks Simple Start/Other Financial Software                                 System and Network Security
Tax Software/Services                                                       System and Network Maintenance
Support Forums                                                                     Remote Access to your PC


Project Management..SECTION 3                                         Other Items..SECTION 6
OpenProj vs. MS Projects                                                     Online Reputation and Marketing
Other PM Software




                                                      Disclaimer ~ Each business case is unique. Software
                                                      and procedures discussed in this presentation may not
                                                      be suitable for your system. Please consult a qualified
                                                      professional, or be very confident in your own skills,
                                                      before performing any change to a critical system.
Definitions

Open Source - Free or inexpensive software that is offered via a public license.         This public
license allows us to use this software for personal or business purposes.


Software License Agreements - A free software license grants users of that software the
rights to modify and redistribute the creative works and software, both of which are forbidden by the
defaults of copyright, and generally not granted with proprietary software. These licenses typically
include a disclaimer of warranty. An important property of free software licenses is that they are not
contracts. Users of free software do not need to agree to the license in order to simply use the
software (only to copy or modify it).[definition from Wikipedia].

Wiki - The term 'wiki' comes from the Hawaiian word wikiwiki, which translates to quick web. The
idea behind a wiki to provide information in a collaborative, interactive, and accessible way.

Best Practices – The term “Best Practices” refers to those processes and procedures that have
been washed out by industry as being the best way to do a particular act.

Freeware and Shareware – Just like it sounds. Freeware and Shareware is software that is
distributed free (or close to it) and can easily be obtained from many Freeware provider sites, such as
snapfiles.com.
S e c t io n 1 :

Best Practices...o r c lo s e to it.
Passwords, Passwords, Passwords

Password Management
• Change passwords every 90 days for critical information and use alpha-numeric
  as well as special characters when possible.

• Use a Password Manager [software], this will provide for secure password generation
  and allow for very easy access and less to memorize. Think of this as your secure “hub”.
Recommendations




General Recommendations
• Computer as an appliance concept.

• Use a test machine.

• Backups and System Maintenance

• Use the Help Files.
Getting Help - Tech Support



  Don't abuse your IT friends and family...please
  hire a professional. It's cheaper than you think.



Because sometimes we need help...
Many small businesses struggle with the concept and development of an IT strategy. Even
the smallest of businesses need to take into account how technology will be used in that
business and how systems will be maintained.

It is easier than ever to get technical help. There are several service companies out there
that cater to small and home based business and well as commercial services. Most will
provide a free consult, then provide a bid. Others may charge time and materials. Either
way, expect to pay a range of $65/hr to $185/hr...most small jobs should take around an hour
or two.
Advantages and Disadvantages


Advantages:
•   Low or no cost solutions.
•   Good user-forum support. Usually.
•   Usually well tested and reviewed.
•   Stability/Reliability


Disadvantages:
•   More difficult to locate.
•   Technical understanding maybe required.
•   Availability of support on free versions.
•   Stability/Reliability
•   Scalability
Discover and use it...

Identify
First, identify what you would like to get out of your system. Include your smart phone, internet
and phone service as well. Many times technologies become redundant or obsolete...or can
simply be consolidated.

Analyze
Analyze your current system and take inventory of what tools are currently available. What
Software, what hardware?

Apply Solutions
What technology is currently at your disposal and can you solve any items identified in Step 1?
What is left...does anything need to be removed from the system? Then find out if you can solve
any of the remaining issues with freeware.

Upgrades
Do you really need to upgrade? Don't be pulled in by bright and shiny. If your machine can run
XP and access the internet at broadband speeds, then chances are you don't NEED a new
machine.
Available Applications

Productivity Suites
OpenOffice
Google Docs

Project Management
OpenProj
Google Sites

Helper (Task) Software
Moffsoft
KeyPass

Remote Administration
TeamViewer

Operating Systems
Ubuntu
Redhat
Knoppix                  ...and many many
Online Presence                      more.
Free Hosting
Google Analytics
SEO/SNO
Local Directories
S e c t io n 2 :

Productivity
OpenOffice

I've created this presentation (and most of
the content) using all free open source
software...

  Open Office
    Writer – Word Processor (MS Word)

    Draw – Simple CAD (MS Paint)

    Impress – Desktop Publishing (MS PowerPoint)

    Math – Formula Tool

    Calc – Spreadsheets (MS Excel)

    Base – Database (MS Access)

                                                   I just paid $399 for Microsoft Office 2007 Small Business
                                                   Edition (3 seat license) for a client. Did I mention OpenOffice
                                                   is free and handles just about any format you through at it...
Look familiar?

Writer
 Word Processor (MS Word)




                            This is a screen shot (using Alt+Print Screen then Ctrl+V).
Look familiar?

I've created this presentation (and most of
the content) using all free open source
software...


 Impress
   Desktop Publishing (MS PowerPoint)




                                              This is a screen shot (using Alt+Print Screen then
                                              Ctrl+V) of OpenOffice Impress while I was creating
                                              this presentation.
Look familiar?

Calc
Spreadsheets (MS Excel)
Google Docs and Others....

There are several online providers of
productivity software that are gaining
traction as well...full feature software that
can be accessed via any internet
connection. Most also come with a
generous amount of storage as well...


   Online Office Suites
     Google Docs
     Zoho.com
     ThinkFree Online

   ...these tools are fantastic for anyone
   that wants to stay mobile.

   Metro-SEO uses Google Sites to
   manage our calendar, tasks, projects
   and wiki.
S e c t io n 3 :

Project Management.
OpenProj

There are several good
project and task
manager applications
available.

OpenProj
 PM Software (MS Project)




                            OpenProj (pictured above) is a robust project management tool
                            that provides Gantt charting and task dependencies. By the
                            way, MS Project costs $599 for standard version, $999 for
                            professional version.
S e c t io n 4 :

Knowledge Base.
Luminotes

Google and Zoho also
offer free online wikis...


Luminotes
  KB Software




                             Luminotes is easy to learn. You can attach files and images. You can
                             also allow other users access and permissions, so managing the changes
                             is very simple. No more out of date procedures...
S e c t io n 5 :

Backups and System Maintenance.
Crash Plan

Try mapping out your own
network. It really does help to
have a graphic representation.
Comes in handy when talking
with tech support.

  Backups
  It truly depends on your
  situation, the more critical the
  data, the more often you may
  want to backup. I personally
  like Monday, Wednesday, and
  Friday after bed time.

  Maintenance
  Most software manufactures
  release security patches on
  Tuesdays (Patch Tuesdays),
  so updating your system's OS,      Backups are almost as important as passwords. Get yourself an
  AV, and Spyware Protection on
                                     external hard drive, most come with software that will allow you to
  Wednesdays is a good
  practice.                          setup nightly backups...
S e c t io n 6 :

More Apps and other stuff.
Other Applications

                                        PDF-Viewer
     Ever want to make some notes on a document, but
couldn't because it was a PDF? This solves that problem
  as well as provides great change control of the original
                           document such as .DOC files.




                                                               Chrome (Google Browser)
                                                               Soon to be an Operating System offered on
                                                               new PCs, Google Chrome has changed the
                                                               way I navigate the internet. I highly
                                                               recommend trying it out...it's fast and easy,
                                                               due to combined search or URL. Security is
                                                               also very good with the “Incognito” feature
                                                               which allows you to surf without leaving traces
                                                               or receiving cookies...
Other Applications

                             Moffsoft
                             Looks simple, but the Windows Calculator doesn't allow you to print a receipt.




                               TeamViewer
Need to access your PC remotely. TeamViewer can
 be used like GoToMyPC or for remote assistance.




                                         AVG
                                         This is the best functioning Anti-Virus I have ever used.
                                         The free version last a year, then $39 a year after that.
                                         The price tag is perfect, especially compared to Norton
                                         starting at $69 a year, without the free year.
Available Services from Metro-SEO

Metro-SEO's primary services are Search Engine Optimization, Website
Optimization, Online Marketing and Reputation Management.

The Internet is now the first place people go to find information. We can provide the marketing
statistics for you website so you can see directly your ROI...try that with the yellow pages.

Having a website is NOT enough of an online presence for your company. Unless you also rank
high on each of the major search engines for your targeted phrases, chances are that no one will
see the website. Where does your website rank?


      Other services:
      This seminar and the services I offer - performing consultations and
      implementation projects - sprouts from the needs we see in our customers and
      partners that struggle with these issues.

      Small Businesses need support too, and it shouldn't break their budgets to get it.
      A lot of times, all that's needed is a bit of training and confidence in the technology
      they already own.
$1,277...for $39

Cost Savings Summary
Microsoft Word = $229                    OpenOffice Write = free
Microsoft PowerPoint = $229              OpenOffice Impress = free
Microsoft Excel = $229                   OpenOffice Calc = free
Microsoft Access = $229                  OpenOffice Base = free
Microsoft Project Standard 2007 = $599   Serena OpenProj = free
GoToMyPC = $179.40/yr                    TeamViewer = free

Microsoft Office Professional 2007 (w/Outlook and Publisher) = $499
OpenOffice Suite (w/ Math and Draw) = free

KeePass...free.
Chrome...free.
Luminotes...free.
Google Sites...free.
PDF-Viewer...free.
...and many many more.



If you had to purchase MS Office and Project, as well as need remote access to
your computer, it would cost you $1,277.40...or you can use the comparable free
tools I've discussed today for free...
Sources and Links


Sources, Links, and Resources:
Metro-SEO
Intuit
Microsoft
ZDnet
Wikipedia.org
ThinkFree Online
Newegg
Digg
OpenOffice
Snapfiles
ZDnet Downloads
KeePass
PDF-Viewer

Ash Myers - LinkedIn (also on first slide)
Thank You!
     For additional information:
        www.metro-seo.com
(916) 807-0626 • ash@metro-seo.com

Weitere ähnliche Inhalte

Metro-SEO | Free Tech Small Biz 11092009

  • 1. Free Technologies: Advice for Small Businesses Presented by Ash Myers
  • 2. Areas of Discussion Best Practices...SECTION 1 Knowledge Base..SECTION 4 Using a test machine for new software Wikis Risk of shareware/freeware Google Sites Getting Help – Tech Support Calendaring Luminotes Productivity..SECTION 2 OpenOffice/Other suites Backups/System Maint...SECTION 5 QuickBooks Simple Start/Other Financial Software System and Network Security Tax Software/Services System and Network Maintenance Support Forums Remote Access to your PC Project Management..SECTION 3 Other Items..SECTION 6 OpenProj vs. MS Projects Online Reputation and Marketing Other PM Software Disclaimer ~ Each business case is unique. Software and procedures discussed in this presentation may not be suitable for your system. Please consult a qualified professional, or be very confident in your own skills, before performing any change to a critical system.
  • 3. Definitions Open Source - Free or inexpensive software that is offered via a public license. This public license allows us to use this software for personal or business purposes. Software License Agreements - A free software license grants users of that software the rights to modify and redistribute the creative works and software, both of which are forbidden by the defaults of copyright, and generally not granted with proprietary software. These licenses typically include a disclaimer of warranty. An important property of free software licenses is that they are not contracts. Users of free software do not need to agree to the license in order to simply use the software (only to copy or modify it).[definition from Wikipedia]. Wiki - The term 'wiki' comes from the Hawaiian word wikiwiki, which translates to quick web. The idea behind a wiki to provide information in a collaborative, interactive, and accessible way. Best Practices – The term “Best Practices” refers to those processes and procedures that have been washed out by industry as being the best way to do a particular act. Freeware and Shareware – Just like it sounds. Freeware and Shareware is software that is distributed free (or close to it) and can easily be obtained from many Freeware provider sites, such as snapfiles.com.
  • 4. S e c t io n 1 : Best Practices...o r c lo s e to it.
  • 5. Passwords, Passwords, Passwords Password Management • Change passwords every 90 days for critical information and use alpha-numeric as well as special characters when possible. • Use a Password Manager [software], this will provide for secure password generation and allow for very easy access and less to memorize. Think of this as your secure “hub”.
  • 6. Recommendations General Recommendations • Computer as an appliance concept. • Use a test machine. • Backups and System Maintenance • Use the Help Files.
  • 7. Getting Help - Tech Support Don't abuse your IT friends and family...please hire a professional. It's cheaper than you think. Because sometimes we need help... Many small businesses struggle with the concept and development of an IT strategy. Even the smallest of businesses need to take into account how technology will be used in that business and how systems will be maintained. It is easier than ever to get technical help. There are several service companies out there that cater to small and home based business and well as commercial services. Most will provide a free consult, then provide a bid. Others may charge time and materials. Either way, expect to pay a range of $65/hr to $185/hr...most small jobs should take around an hour or two.
  • 8. Advantages and Disadvantages Advantages: • Low or no cost solutions. • Good user-forum support. Usually. • Usually well tested and reviewed. • Stability/Reliability Disadvantages: • More difficult to locate. • Technical understanding maybe required. • Availability of support on free versions. • Stability/Reliability • Scalability
  • 9. Discover and use it... Identify First, identify what you would like to get out of your system. Include your smart phone, internet and phone service as well. Many times technologies become redundant or obsolete...or can simply be consolidated. Analyze Analyze your current system and take inventory of what tools are currently available. What Software, what hardware? Apply Solutions What technology is currently at your disposal and can you solve any items identified in Step 1? What is left...does anything need to be removed from the system? Then find out if you can solve any of the remaining issues with freeware. Upgrades Do you really need to upgrade? Don't be pulled in by bright and shiny. If your machine can run XP and access the internet at broadband speeds, then chances are you don't NEED a new machine.
  • 10. Available Applications Productivity Suites OpenOffice Google Docs Project Management OpenProj Google Sites Helper (Task) Software Moffsoft KeyPass Remote Administration TeamViewer Operating Systems Ubuntu Redhat Knoppix ...and many many Online Presence more. Free Hosting Google Analytics SEO/SNO Local Directories
  • 11. S e c t io n 2 : Productivity
  • 12. OpenOffice I've created this presentation (and most of the content) using all free open source software... Open Office Writer – Word Processor (MS Word) Draw – Simple CAD (MS Paint) Impress – Desktop Publishing (MS PowerPoint) Math – Formula Tool Calc – Spreadsheets (MS Excel) Base – Database (MS Access) I just paid $399 for Microsoft Office 2007 Small Business Edition (3 seat license) for a client. Did I mention OpenOffice is free and handles just about any format you through at it...
  • 13. Look familiar? Writer Word Processor (MS Word) This is a screen shot (using Alt+Print Screen then Ctrl+V).
  • 14. Look familiar? I've created this presentation (and most of the content) using all free open source software... Impress Desktop Publishing (MS PowerPoint) This is a screen shot (using Alt+Print Screen then Ctrl+V) of OpenOffice Impress while I was creating this presentation.
  • 16. Google Docs and Others.... There are several online providers of productivity software that are gaining traction as well...full feature software that can be accessed via any internet connection. Most also come with a generous amount of storage as well... Online Office Suites Google Docs Zoho.com ThinkFree Online ...these tools are fantastic for anyone that wants to stay mobile. Metro-SEO uses Google Sites to manage our calendar, tasks, projects and wiki.
  • 17. S e c t io n 3 : Project Management.
  • 18. OpenProj There are several good project and task manager applications available. OpenProj PM Software (MS Project) OpenProj (pictured above) is a robust project management tool that provides Gantt charting and task dependencies. By the way, MS Project costs $599 for standard version, $999 for professional version.
  • 19. S e c t io n 4 : Knowledge Base.
  • 20. Luminotes Google and Zoho also offer free online wikis... Luminotes KB Software Luminotes is easy to learn. You can attach files and images. You can also allow other users access and permissions, so managing the changes is very simple. No more out of date procedures...
  • 21. S e c t io n 5 : Backups and System Maintenance.
  • 22. Crash Plan Try mapping out your own network. It really does help to have a graphic representation. Comes in handy when talking with tech support. Backups It truly depends on your situation, the more critical the data, the more often you may want to backup. I personally like Monday, Wednesday, and Friday after bed time. Maintenance Most software manufactures release security patches on Tuesdays (Patch Tuesdays), so updating your system's OS, Backups are almost as important as passwords. Get yourself an AV, and Spyware Protection on external hard drive, most come with software that will allow you to Wednesdays is a good practice. setup nightly backups...
  • 23. S e c t io n 6 : More Apps and other stuff.
  • 24. Other Applications PDF-Viewer Ever want to make some notes on a document, but couldn't because it was a PDF? This solves that problem as well as provides great change control of the original document such as .DOC files. Chrome (Google Browser) Soon to be an Operating System offered on new PCs, Google Chrome has changed the way I navigate the internet. I highly recommend trying it out...it's fast and easy, due to combined search or URL. Security is also very good with the “Incognito” feature which allows you to surf without leaving traces or receiving cookies...
  • 25. Other Applications Moffsoft Looks simple, but the Windows Calculator doesn't allow you to print a receipt. TeamViewer Need to access your PC remotely. TeamViewer can be used like GoToMyPC or for remote assistance. AVG This is the best functioning Anti-Virus I have ever used. The free version last a year, then $39 a year after that. The price tag is perfect, especially compared to Norton starting at $69 a year, without the free year.
  • 26. Available Services from Metro-SEO Metro-SEO's primary services are Search Engine Optimization, Website Optimization, Online Marketing and Reputation Management. The Internet is now the first place people go to find information. We can provide the marketing statistics for you website so you can see directly your ROI...try that with the yellow pages. Having a website is NOT enough of an online presence for your company. Unless you also rank high on each of the major search engines for your targeted phrases, chances are that no one will see the website. Where does your website rank? Other services: This seminar and the services I offer - performing consultations and implementation projects - sprouts from the needs we see in our customers and partners that struggle with these issues. Small Businesses need support too, and it shouldn't break their budgets to get it. A lot of times, all that's needed is a bit of training and confidence in the technology they already own.
  • 27. $1,277...for $39 Cost Savings Summary Microsoft Word = $229 OpenOffice Write = free Microsoft PowerPoint = $229 OpenOffice Impress = free Microsoft Excel = $229 OpenOffice Calc = free Microsoft Access = $229 OpenOffice Base = free Microsoft Project Standard 2007 = $599 Serena OpenProj = free GoToMyPC = $179.40/yr TeamViewer = free Microsoft Office Professional 2007 (w/Outlook and Publisher) = $499 OpenOffice Suite (w/ Math and Draw) = free KeePass...free. Chrome...free. Luminotes...free. Google Sites...free. PDF-Viewer...free. ...and many many more. If you had to purchase MS Office and Project, as well as need remote access to your computer, it would cost you $1,277.40...or you can use the comparable free tools I've discussed today for free...
  • 28. Sources and Links Sources, Links, and Resources: Metro-SEO Intuit Microsoft ZDnet Wikipedia.org ThinkFree Online Newegg Digg OpenOffice Snapfiles ZDnet Downloads KeePass PDF-Viewer Ash Myers - LinkedIn (also on first slide)
  • 29. Thank You! For additional information: www.metro-seo.com (916) 807-0626 • ash@metro-seo.com