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SEC-CD CARDINAL
CONTEXTUAL APPLICATION FOR DELIVERY
EFFICIENCY
PRESENTED AT THE COCA COLA SYDNEY FIREHOSE EVENT
23-NOVEMBER-2013
THE TEAM
Commercial &
Business Domain
Expertise – Supply
Chain, Retail, Financial
Services

Technology & SAP
HANA Expertise –
Supply Chain and
Retail

Data Management
Expertise – Financial
Services & Customer
Engagement
INTRODUCING CARDINAL
A REAL TIME DATA DRIVEN DELIVERY ASSIST
TOOL
CARDINAL IS AN APPLICATION THAT RESIDES IN
SMARTPHONES OR TABLETS PROVIDED TO
DELIVERY TRUCK DRIVERS.
IT DISPLAYS ON-SCREEN AND VIA VOICE
PROMPTS, HELPFUL INFORMATION ABOUT THE
NEXT DELIVERY AND CUSTOMER ON A ROUTE
(SHIPMENT)
IT FACILITATES CAPTURE OF ADDITIONAL
CUSTOMER SIDE INFORMATION AT POINT OF
DELIVERY
FEATURES – NEXT DELIVERY
INFO
1) Mega Shipment / Route
and Delivery info
downloaded into
smartphone or tablet

2) Entire route and delivery
sequence displayed on
map

3) Time to Destination,
local weather and traffic
updates provided in real
time

4) Dynamic Resequencing
– automatic travel time
optimisation

5) Best Proximity Parking
suggestions

6) Shopfront image &
customer credit rating
display
FEATURES – CUSTOMER
CENTRIC
1) Capture Store Front
Image
2) Capture payment cards (credit or debit cards)
info – via PCI compliant, mag stripe and
contactless card reader attachment.

3) Order update – upsell with excess stock
CARDINAL ECOSYSTEM
DELIVERY DRIVER

Exceptional Requirements

CONTACT CENTRE

Route & Location Info
Store Front Image
Customer Credit Approval
IN MEMORY
DATABASE (REAL
Payment card info capture CAPABILITY)
TIME
Incoming delivery alert via
Delivery
IVR – dynamic time
acknowledgement
estimate
Order quantity update
Other order information
CUSTOMER
BUSINESS BENEFITS
• FLEXIBILITY IN MEGA SHIPMENT (ROUTE) ALLOCATION
TO DRIVER = IMPROVED PEAK PERIOD FLEET UTILISATION
• REAL TIME CONTEXTUAL INFORMATION TO ASSIST DRIVER
– LESS STRESS, INCREASED PRODUCTIVITY
• DELIVERY EFFICIENCY = SAVINGS = BETTER FLEET
UTILISATION
• CUSTOMER SATISFACTION = INCREASED UPSELL &
REVENUE
• LOWER CONTACT CENTRE COSTS $$
QUESTIONS

?

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Seccd - a driver assist tool

  • 1. SEC-CD CARDINAL CONTEXTUAL APPLICATION FOR DELIVERY EFFICIENCY PRESENTED AT THE COCA COLA SYDNEY FIREHOSE EVENT 23-NOVEMBER-2013
  • 2. THE TEAM Commercial & Business Domain Expertise – Supply Chain, Retail, Financial Services Technology & SAP HANA Expertise – Supply Chain and Retail Data Management Expertise – Financial Services & Customer Engagement
  • 3. INTRODUCING CARDINAL A REAL TIME DATA DRIVEN DELIVERY ASSIST TOOL CARDINAL IS AN APPLICATION THAT RESIDES IN SMARTPHONES OR TABLETS PROVIDED TO DELIVERY TRUCK DRIVERS. IT DISPLAYS ON-SCREEN AND VIA VOICE PROMPTS, HELPFUL INFORMATION ABOUT THE NEXT DELIVERY AND CUSTOMER ON A ROUTE (SHIPMENT) IT FACILITATES CAPTURE OF ADDITIONAL CUSTOMER SIDE INFORMATION AT POINT OF DELIVERY
  • 4. FEATURES – NEXT DELIVERY INFO 1) Mega Shipment / Route and Delivery info downloaded into smartphone or tablet 2) Entire route and delivery sequence displayed on map 3) Time to Destination, local weather and traffic updates provided in real time 4) Dynamic Resequencing – automatic travel time optimisation 5) Best Proximity Parking suggestions 6) Shopfront image & customer credit rating display
  • 5. FEATURES – CUSTOMER CENTRIC 1) Capture Store Front Image 2) Capture payment cards (credit or debit cards) info – via PCI compliant, mag stripe and contactless card reader attachment. 3) Order update – upsell with excess stock
  • 6. CARDINAL ECOSYSTEM DELIVERY DRIVER Exceptional Requirements CONTACT CENTRE Route & Location Info Store Front Image Customer Credit Approval IN MEMORY DATABASE (REAL Payment card info capture CAPABILITY) TIME Incoming delivery alert via Delivery IVR – dynamic time acknowledgement estimate Order quantity update Other order information CUSTOMER
  • 7. BUSINESS BENEFITS • FLEXIBILITY IN MEGA SHIPMENT (ROUTE) ALLOCATION TO DRIVER = IMPROVED PEAK PERIOD FLEET UTILISATION • REAL TIME CONTEXTUAL INFORMATION TO ASSIST DRIVER – LESS STRESS, INCREASED PRODUCTIVITY • DELIVERY EFFICIENCY = SAVINGS = BETTER FLEET UTILISATION • CUSTOMER SATISFACTION = INCREASED UPSELL & REVENUE • LOWER CONTACT CENTRE COSTS $$