The success of many companies depends on figuring out a clever way to grow, earn or operate that will change drastically change the game, stack the cards in their favor. There are many interesting business hacks that give this result. In this lecture I will show you how one of such business tactics – niche strategy has been successfully implemented in many businesses. This powerful tactic applied has already disrupted many industries like automotive, many marketplaces, cab industry and delivery industry. One of the best known examples are Tesla, Uber, Yelp, Square
In this presentation apart from the case studies of companies that implemented niche strategy I will show you what you should do to be successful in this strategy.
In what way will you benefit from this presentation?
The presentation is a practical, step by step guide loaded with tones of, tricks, hints, examples that will show you where you can go with your business. There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. My intention is that thanks to the presentation you will know:
1. How niche strategy work?
2. How you should build it in your industry?
3. Where you have to look for improvements to be competitive?
4. How to estimate your competitive advantage using data from your industry?