1. B2B IT Forum
Regular event series focused on
rapidly emerging enterprise IT
technologies.
Each forum examines a specific area
of technology or best practice, with
panels and presentations from
industry leaders and startups.
For innovators, entrepreneurs and
industry leaders who seek a
lively, well-informed discussion about
the new frontier of enterprise
technology.
@AscentVP #B2BITForum

2. Tonight’s Event - The New Mobile Reality:
App Strategies for the Enterprise
Where we are:
Mobile phones to match world’s
population by next year
More ‘internet’ time via apps than via
PC-based browser
Mobile now predominant form of
interaction for employees & customers
More enterprises building and
deploying apps in the cloud
@AscentVP #B2BITForum

3. History Repeats Itself: Open Outpacing Closed
Smartphone Sales in Q4 ‘12
3% 3%
4%
Android
21% iOS
RIM
Windows
70%
Others
Source: Gartner
Smartphones will outsell feature phones in 2013
@AscentVP #B2BITForum

4. Performance Benchmarks For Apps
26% of App Users are Fickle — or Loyal
 26% of apps are used once,
then trashed or forgotten
 26% of apps are “sticky” –
used 10+ times (Stats via @Localytics)
How does your app stack up?
 5,000 downloads/day = Respectable
 50,000 downloads/day = Strong performer
With close to one million existing apps, it’s
only getting harder to succeed.
@AscentVP #B2BITForum

5. Moving at Mobile Speed – StartApp
@AscentVP #B2BITForum

6. The New Mobile Reality: App Strategies
for the Enterprise
Where we are going:
New app development lifecycles
are needed
Native vs. Generic?
App Management challenges grow
as number of apps proliferate
BYOD security challenges linger
@AscentVP #B2BITForum

7. The New Mobile Reality: App Strategies
for the Enterprise
Tonight’s moderator:
• Chris Hazelton, Research Director, Mobile and Wireless,451 Research
Tonight’s panel:
• Cimarron Buser, VP Business Development, Apperian
• Ken Daniels, Senior Director, Strategic Alliances, Enterprise Mobility,
Samsung
• Steve Levy, CEO, Verivo Software
• Bernd Leger, VP Marketing, Localytics
• Swarna Podila, Senior Product Marketing Manager, Symantec
• Prat Vemana, Director, Velocity Lab and Global Mobile Strategy,
Staples
@AscentVP #B2BITForum

8. Ascent Venture Partners
255 State Street, 5th Floor
Boston, MA 02109
(617) 720-9400
The Investing Edge of Enterprise IT –
www.ascentvp.com/blog
@AscentVP #B2BITForum