This document provides guidance on using Facebook for business development. It outlines how to prepare timeline posts with appropriate image sizes, update tab covers, manage the admin panel, and use features like pinning and starring posts. It also includes links to information on offers, premium accounts, reach generation, and contact details for the social media manager. The overall purpose is to help businesses effectively utilize Facebook features to engage customers and drive business goals.

1. Facebook for Business Development
Kendra Ramirez
Manager, Social & Mobile

2. Prepare for Timeline
Use 851 x315 for the cover photo-no calls to action, no arrows pointing to like, no
contact information or web address. Hover over the cover photo to change image.
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3. Prepare for Timeline
Thumbnail use 180x180 (hover over image to change it)
Tab covers 111x74 (3 visible and up to 12 apps)
Milestone and Highlights 843x403
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4. Prepare for Timeline
Updating the tab cover
Hover over any app, click the edit pencil, click Edit Settings, click Change next to
Custom Tab Image and upload image.
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5. Prepare for Timeline
Admin panel and managing the page
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6. Prepare for Timeline
When you visit a page now you will see your mutual friends who have also liked
the page.
Other pages your business page “Likes” is now a box
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7. Prepare for Timeline
Pin-will hold a post for up to seven days at the top of the page
Star will make the post a highlight that will spread across the whole page
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9. Social Ads
Offers https://www.facebook.com/help/offers
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10. Premium on Facebook
https://www.facebook.com/business/fmc/guides/premium
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11. Reach Generator
https://www.facebook.com/business/fmc/guides/reach
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12. For Further Information
Kendra Ramirez
Manager, Social & Mobile
513-615-3907
kendra.ramirez@ascendum.com
Twitter.com/KendraRamirez
Linkedin.com/in/KendraRamirez
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