Pride of Cows Milk is the elite brand from Parag milk foods.

1. Powai Depot
Presented By: Divya Sripathi
Shamala Prabhu
Ashok Zadbuke
Sanjay Bhatt

2. Internet
11%
Friends
68%
Events
9%
By Call
0%
Retail Store
0%
Others
12%
How did you come to know about POC ?

3. Freshness
20%
Taste
13%
Quality
61%
Recommendation
4%
Others
2%
Why did you choose POC ?

4. young kids
16%
teenagers
8%
adults
63%
elders
13%
How many members in your family consume
POC ?

5. beverages
30%
direct
consumption
56%
breakfast
14%
cooking
0%
complement
0%
other
0%
How do you mainly use POC ?

6. pouch
87%
tetrapack
10%
similar
3%
What is the format of milk that you buy other
than POC ?

7. Extremely
Satisfied
57%
Satisfied
42%
Neutral
1%
Dissatisfied
0%
Quality of the Milk
Extremely
Satisfied
61%
Satisfied
36%
Neutral
2%
Dissatisfied
1%
Ease of use
Extremely
Satisfied
56%
Satisfied
37%
Neutral
6%
Dissatisfied
1%
Delivery

8. Extremely
Satisfied
44%Satisfied
39%
Neutral
16%
Dissatisfied
1%
Responsiveness
Extremely
Satisfied
50%
Satisfied
43%
Neutral
5%
Dissatisfied
2%
Customer service
Extremely
Satisfied
58%
Satisfied
37%
Neutral
4%
Dissatisfied
1%
Payment Facility

9. 0
20
40
60
80
100
120
140
160
180
yes no
POC App Usage

10. 0
50
100
150
200
250
300
yes no
FB Page Interaction

11. Extremely satisfied
45%
Satisfied
53%
Neutral
1%
Dissatisfied
1%
Overall Rating for POC

12. No
4%
May be
48%
definitely
48%
Would you like to recommend POC to others?

13. Yes
95%
No
5%
Would you like to taste POC premium Ghee ?

14. Sampling Activities
Buildings 29
Customer references 208
Paper insertions 12000 pamphlets

15. Client 98
Events 481
Individual 67
Total Samples 669
Samples

16. Orders & LPD
Buildings 17
Paper insertions 11
References 8
LPD(April) 789
LPD(May) 718 (Down by 7.83%)
LPD(June) 777 (Up by 8.21%)
Growth (May to June) 59
Winbacks 30
Total Orders = 36 Powai + 24 other depot

17. Learnings
Selling and negotiation, customer attraction,
customer retention.
Understanding of the FMCG Dairy industry.
Understanding of various types of customers:
cost sensitive, quality sensitive etc.

18. Suggestions
Collection time should be communicated to the
customers.
Increase awareness about pride of cows social
media presence & invite them to follow POC on
social media.
Packaging can be changed to tetra packs.
Subscription plans and discounts: 3 months, 6
months, 12 months.
Product bundling: POC Milk+POC Ghee (With
discounts)