SBCC is most important to Sustain the Open defectaion free Environment . Need to strategize it properly & implemented on regular basis on field.

1. Capacity Building & IEC/ SBCC to Sustain Sanitation

2. SBM ( URBAN ) Objective ….

3. Challenges …..

4. 4 Pronged Model for ODF :

5. Questions

6. Capacity Building: ?????

7. Purpose :

8. Action Plan …..
Activities Objective Level No of days Scheduled Outcome Tentative
Budget
Orientation cum orientation of all Govt staff,
major stakeholders on SBM (Urban)
To understand their roles &
responsibilities & cooperation to make
Swachhta a mass movement
District 1 August, 18 Municipal
Corporation ODF
Rs 30,000
Identification of active Govt officers, Natural
leaders, Youth , Mahila Group , community
leaders & trained them on Community Led
Total sanitation
To create a pool of excellent Master
Trainer district @ 30
District 3 August, 18 Municipal
Corporation ODF
Rs 90,000
Identification of Swachhgrahi, Foot soldiers &
their capacity building SBM & their roles &
responsibilities
Create a front-line soldier for mass
mobilization & toilet usages
District 2 August-September,
18
Municipal
Corporation ODF
Rs 2.5 Lakh
Orientation cum training of Nigrani Samiti ,
ward Committee, SHGs federation & others
to ensure toilet usages, hygienic
practices & extensive IPC / BCC
activities
District 2 August, September,
October ,18
Municipal
Corporation ODF
Rs 2.5 Lakh
Identification & create a resource of Trained
Mason
To construct toilet technically correct District 3 August-September,
18
Municipal
Corporation ODF
Rs 2.5 Lakh
ULBs capacity building & SBCC Action Plan
preparation & its implementation with specific
time frame
To smoothen the SBCC activities on
grass root levels
Each ULBs August,18 Municipal
Corporation ODF
War Room & Fortnightly review to monitored
the SBCC & its Outcome
To assess the impact of SBCC activities District Everyday August-December, 18 Municipal
Corporation ODF

9. Stakeholder Orientation…..

11. Motivators Orientation….

12. Mason Orientation…

13. Involving entrepreneur…..

14. Now Time to ………

15. IEC/ BCC Activities….
 IEC objectives - To become an Open Defecation Free and Safe Sanitation
 Build awareness, interest and demand for access and use of toilets
 Promote and reinforce practice of safe Sanitation and Hygiene behaviors
 The strategic focus therefore is to:
 Increase knowledge about sanitation, hygiene related products and services
 Increase perceived importance of sanitation and hygiene practices
 Provide knowledge and clarifications related to the scheme
 Develop demand for sanitation products and services
 Bring positive change in practice of behaviors related to Sanitation and Hygiene

16. Action Plan for DMC ODF
Audiences Specific Activities Input Needed Scheduled Outcome
General Public:
Primary
Audiences
 Mass media – print, electronic – in Hindi
 Mass media campaign
 Video appeals
 Audio appeals
 Print advertisements
 Press releases
August- December,
18
Municipal
Corporation ODF
 Outdoor and traditional media
 Outdoor media such as wall paintings and hoardings
at strategic locations
 Folk media/ Nukkar Natak performances/ Film shows
 Hoardings and wall paintings
 Sanitation and hygiene messages to be depicted
through folk theatre and songs
August- December,
18
Municipal
Corporation ODF
 Digital and social media networks
 Use social networks for viral advertisements
 Develop appropriate advertisement for social
networks e.g., page on Facebook
August- December,
18
Municipal
Corporation ODF
 Mobile campaign
 Partnership can be forged with a service provider for
initiating an SMS campaign with messages on
handwashing and open defecation
 Develop SMSs with a defined call to action
 Mobile voice message with a celebrity with pan-India
appeal emphasising WASH issues
 „ Identify celebrities to champion the cause/ select
brand ambassadors
 „ Develop appeals with celebrities/brand ambassador
 Arrange field visits
 Organise events on designated days/ weeks/months
like Global Handwashing Day, Swachchata Utsav
August- December,
18
Municipal
Corporation ODF

17. Continue…
Specific Activities Input Needed Scheduled Outcome
 Interpersonal communication
 Face-to-face counselling by frontline workers and
community level motivators
 Small group sessions at home, health centres,
community settings and religious gatherings
 Encouraging peer to peer communication among
 Flipcharts
 Leaflets
 Posters
 Educational videos for small – group
discussion
August-
December, 18
Municipal
Corporation ODF
 Mass media, including outdoor and traditional media
 TV and radio spots / TV and radio programmes, cinema
slides explaining the need for sanitation and hygiene
 Folk media/ Film show/ Nukkar Natak performances
along with community dialogue in media dark areas
 Outdoor media such as wall paintings and hoardings at
strategic locations
 TV/Radio spots
 TV/Radio programmes
 Cinema slides
 Scripts for folk media performances
 Hoardings
 Wall Paintings
August-
December, 18
Municipal
Corporation ODF
 Community Mobilisation
 Morning follow up by Nigrani samiti & Ward committee
 Human Chain, Clean drive , Swachhta Rally
 Community dialogue and local meetings / events by
community leaders, ULBs, volunteers, religious leaders,
and women groups
 Flipcharts
 Posters
 Hygiene kit for demonstration
 Leaflets
 Short films
August-
December, 18
Municipal
Corporation ODF

18. Continue…
Specific Activities Input Needed Scheduled Outcome
 Social Marketing
 Promoting toilet options through
community level motivators
 Community level events to create
demand for toilets and soap
 Providing families with necessary
linkages to facilitate construction of
toilets
 Flipcharts
 Posters
 Hygiene kit for demonstration
 Leaflets
 Caps, T-shirts, Banners, prizes
for contests
Municipal
Corporation ODF
 School-based activities for children
 Formation of a “task force”/child cabinets of
school students to monitor sanitation and
hygiene in schools.
 Fun-based activities defined for different age
groups
 Organizing Quiz Competition , Essay
Competition, Film show, Painting
competition
 Training of identified peer educators for peer
to peer communication
 Develop fun based activity tools
and materials on sanitation and
hygiene for children
 Wall paintings in schools and
other printed material like
Leaflets/ Posters/Flipcharts etc.
 Peer educators training manual
August- December,
18
Municipal
Corporation ODF

19. Community triggering / Sanitation Mapping

20. Swachhta Pledges

21. Nukkar Natak / Video Show

22. Engagement of Children…Key Agent

23. Morning Follow Up..

25. THANK YOU