Brief Profile 1. Over 17 years of experience in corporates across diverse domains 2. Expertise in all areas of Marketing with focus on Digital Marketing 3. Certified Digital Marketer, Google Analytics and Ad Words Expert 4. Handled courses for RSB -Chennai, VIMS - Mumbai, RVS - Coimbatore

1. ARVIND SRINIVASAN
Bangalore, India
: +91 9008 111 099 |: srinivasanarvind77@gmail.com | LinkedIn
Seeking a challenging leadership role which offers scope to showcase skills in developing,
supporting and executing strategies for business growth and profitability
WORK SUMMARY
• Over 17 years of experience in Digital Marketing, Business Development, Customer Relations
• Worked closely with CEO and Founders
• Served in critical decision-making positions
• Certified Digital Marketer, Analyst & AdWords Expert, Facebook Ads Expert
• Diverse expertise across B2B and B2C sectors
• Handled P&L responsibilities of over INR 600 crores
• Ability to grow and consolidate businesses using digital marketing strategies
• Strong business acumen with strategic, financial and people management skills
SKILL SETS
• Business Development • Brand Management
• Online Marketing • Customer Relationship Management
• Training • Career Development
GLOBAL EXPOSURE
• Prepared and delivered presentations to HNIs and Investors in Dubai for PE participation
• Skype presentations to Global Clients
EDUCATION
• Master of Business Administration - Bharathidasan Institute of Management, Tiruchirappalli,
India, 2001
• Bachelor of Technology (Instrumentation and Control Engineering) – NIT Jalandhar, India,
1998
CERTIFICATIONS
• Digital Marketing – The Digital Marketing Association (Certificate of Excellence)
• Analyst and AdWords Expert – Google
• Senior Career Development Facilitator – Dheya
WHAT I CAN OFFER
• Low cost Advertising solutions
• Effective Lead Management Strategies
• Business Expansion plans
• Customer Amazement Programs
• Employee Retention Strategies
• Integrated Digital Marketing Solutions

2. PROFESSIONAL EXPERIENCE – 17 YEARS (6 YEARS OF ENTREPRENUERSHIP)
DOMAIN KEY ACTIVITIES ACHIEVEMENTS
Consumer Durables
✓ FB Ads
✓ LinkedIn Marketing
✓ Google AdWords
✓ Offline marketing
✓ Managed EPP
✓ Generated leads for MPS,
laptops
✓ Brand building done for mid
to high segment organizations
✓ Developed low cost lead
generation models
✓ Engagement with Fortune 500
firms for sale of products and
services
Real Estate
✓ Website development & Revamp
✓ Marketing of Eco-Friendly homes
✓ Sales of residential properties
✓ Online Chat Management
✓ Landing page enhancement
through directed Ad
Campaigns
✓ Handled properties in the
range of INR 1 crore to INR 3
crores
✓ Enhanced engagements –
Online and Offline
✓ Customer interaction
enhancement
Education
✓ Lecture
✓ Training
✓ Digital Marketing Workshop
✓ Franchise Expansion
✓ Engaging students through GD
and presentations
✓ Providing information on
cutting edge topics like ‘4-
hour FB Funnel’
✓ Covering the spectrum of IDM
✓ Increased brand’s footprint
Investment
✓ PE funding for Real Estate
✓ Buy back deals
✓ Raised INR 60 crores through
India REIT
✓ Managed HNI clients of ICICI
Wealth Management
Consulting
✓ Established Center of Excellence
✓ Undertook consulting assignments for
state governments’ arms
✓ Streamlined CRISIL’s
consulting practices
✓ Undertook BPR activities at
DMA, KUIDFC
• Handled Digital Marketing activities as Consultant
o www.4front.in (MPS)
o www.healthybeing.org (Health Care)
o www.ignitedway.com (Education)
o www.shoplenovo.co.in (Consumer Durables)
• Handled online marketing campaigns in full time employment
o www.zed.in (Sustainable Technologies)
o www.planetkids.in (Pre School)
o www.sterlingdevelopers.com (Real Estate)
o www.jll.co.in (Investments)