2 General Information
3 Project description
4 Analysis of alternate plan
5 Marketing plan
6 Financial analysis
7 SWOT analysis
8 Office layout
The LA TOMATINA is Sugar free ketchup is 100% sugar free and more
delicious as compared to other regular ketchup.
Why we choose this product?
We choose this product dubbed as sugar free ketchup because as the
usage of ketchup is so much now a days for people even if they are
surrounded by big diseases like diabetes, still they love to use ketchup for
good taste, without even caring of their health
BIODATA OF ENTREPRENUER
NAME: ARVINDKUMAR NAMBI
QUALIFICATION: B.Sc AGRICULTURE.
YEAR OF ESTABLISHMENT: 2018
NATURE OF BUSINESS: PRIVATE BUSINESS
TYPE OF FIRM: OWNERSHIP
MARKET COVERED: Retail shops, Super markets, BAKERIES.
EXPERIENCE: No experience.
TITLE : LA TOMATINA KETCHUP ENTERPRISE
This Enterprise Is newly established and it produces and
maintains the quality of product .
The LA TOMATINA is Sugar free ketchup is 100%
sugar free and more delicious as compared to other
Good marketing and communication skills
Risk taking ability
Hope of success
Creative and innovative
Business planning and decision making
Attract foodies and Sugar patients.
To develop the taste for the people who are away from taste.
Our company is launching Sugar Free Ketchup first time in
Telangana state that is specially for people who suffer from
diabetes our main target is DIABETIC patient and those
peoples who are fat conscious but this ketchup is used by all
kind of people whether they are diabetic or not, We all love
burgers or French fries and onion rings – you name it, ketchup
is good on everything. Unfortunately that great taste comes with
lots of calories. But our Ketchup is 100% Sugar free.
To develop the taste for the people who are away from taste.
Ingredients and Properties:
Sugar free diet ketchup is the best ketchup you have ever
tasted. It is made with great tasting healthful natural
sweetener called Xylitol is a 5- carbon Sugar that is ideal
for diabetics and those concerned about sugar intake.. The
most flavourful sugar free diet product ever is our product LA
TOMATINA sugar free Ketchup.
LOCATION AND SITE
My Enterprise is located in my home town
It covers the area about 2000sq.ft.
Narsapur is the best location to establish our
enterprise because of proximity to major raw
material sources from farmers.
MAN POWER REQUIREMENT
(a) Administrative & Supervisory
Skilled Worker/Boiler man
Covered shed area 2000 sq. ft
Water per day 2000 k I
Power requirement 5 Kw.
Fuel (gas cylinders per annum) 100 nos.
There is no major pollution problem associated
with the project. The entrepreneurs may
however, contact the concerned State Pollution
Control Board for detailed guidance in the
Free Sample Stalls
Print Media (news papers, magazines)
Electronic Media (television commercial, FM radio)
Creating a community on face book
Creating a Fan page on twitter
Creating an active account on a micro-blogging site such
as twitter, where regular tweets on product and event
updates will ensure interactivity
Followers will be encouraged to tweet their suggestions
on new flavours.
MACHINERY & EQUIPMENT
Tomato washing tank
Pulper /juice extractor
Steam jacketed kettle
Stirrer, motor etc
Bottle washing machine
Working tables (stainless steel)
Baby boiler with accessories
Price sometimes refers to
the quantity of payment
requested by a seller of
goods or services.
Therefore the prices of LA
TOMATINA Sugar free
ketchup are different and
kept according to their sizes.
LA TOMATINA sugar free
ketchup is available in five
Packing Price (Rs)
10 gm 2
150 gm 10
300 gm 30
500 gm 60
1 kg 90
Market Demand of Tomato ketchup
The demand of tomato sauce is immense in India. The demand and
the business growth is constantly increasing by 20% per annum.
Demand for tomato ketchup in the market is high because tomato
ketchup comes in different kind of uses such as:
Used in Houses along with snacks.
Used in restuarants for seasoning of foods.
Used in street Fastfood centers.
Used in salad dressing
Used in burgers ,hotdogs , pizzas and much more.
Used in confectionaries and bakery with snacks like rolls , cutlets
,samosas , chowmin.
• Raw Materials Used in Tomato Ketchup Making Business:
sweeteners, and flavors.
Pulping in Tomato ketchup Making Business:
In this stage the tomatoes are cleaned
thoroughly and sliced. The sliced tomatoes are
precooked and sent to pulping machine where the
tomatoes are chopped and juice is extracted. The
juice is filtered through screens removing all sorts of
hard particles such as seeds, skin, and even left out
tomato flesh giving pure pulp
Tomato Ketchup — Marketing
. This Ketchup will also be
available in all Bakeries and
Restaurants like KFC,PICKUP
POINT , MC DONALDS,KS
BAKERS, DOLPHIN etc.
Apart from this initial advertising
of product launch will create
awareness on the product.
Print media and online media
To bring up the proposed tomato sauce plant, a total area of
S.No Description Sq.ft
1 Processing Area 600
2 Storeroom for Raw Material 200
3 Storeroom for finished goods 200
4 Store room for Packing Material 200
5 Laboratory 100
6 Baby boiler area 100
7 Storeroom for plant machinery spares 100
8 Administrative office 100
9 Washrooms 100
10 Miscellaneous 200
11 Total 2000
Annually 60,000 kg Tomato ketchup is produced.
CAPACITY OF PLANT
QUALITY AND CONTROL TESTING
The Fruit Products Order, 1955 is mandatory for tomato
products. The tomato products should conform to
specifications laid down in FPO.
Tomato Ketchup: 25% total solids.
Sodium Benzoate: 750 ppm
Mixing of Ingredients and Cooking
The Exact measures of
sweeteners , mirchi powder,
vinegar, salt, flavors, and
flavorings are added to the
tomato mash. Most flavors are
included right on time in the
cooking procedure. To keep
away from over evaporation,
unpredictable zest oils and
vinegar must be blended in later.
Salt and sugar instead artificial
sweetener Xylitol might be
included at any phase of cooking
however it is smarter to add
sweetener later to prevent
The Ketchup must be free from any air bubbles to avoid staining,
discoloration and development of microscopic organisms.
• Bottle Filling
Cooling the Ketchup Bottles
Filled up bottles of various sizes and volumes that are still hot must
be cooled to prevent from losing flavor because of stack burning. The
bottles are either passed through cooling chambers or through cold
Labeling and Packing
Each bottle is labeled giving all product
information on the label including the
packing date and expiry date.
RESEARCH & DEVELOPMENT
Research is going on value addition of flavors to attract
the foodies and diabetic patients.
By using quality raw materials, I can maintain the
brand name of my product LA TOMATINA KETCHUP
which is sugar free.
MARKET ANALYSIS & STRATEGY
Due to increasing
standards of living in the
cities and the rapid
urbanization taking place
in the rural areas.
Experiments have shown
that advertisement and
publicity have influenced
the pattern of consumption
of tomato products.
Besides, tomato products
have good export
potential especially in the
Season has no effect on our production
since the raw material is available
through out the year as I am getting raw
material by contract farming.
• Source of water is bore well located in my
Local resource utilization
) Land and Building Amount ( In Rs.)
Land and building (rented)
Covered area 2000 sq mt
2,00,000 @ Rs 100 Sq.
STAFF AND LABOUR
Designation Salary (Total in Rs)
Administrative and supervisory
1 Production manager 5000 5000
2 Store-keeper 3000 3000
3 Accountant 2000 2000
4 salesman 2500 2500
5 Peon/watchman 2000 2000
6 Sweeper 1500 1500
1 Food technologist 5000 5000
2 Supervisor 4000 4000
3 Foreman/mechanic 3000 3000
Skilled worker/broiler man 3000 9000
4 Helper 1000 3000
Description Quantity (kgs) Rate per
Tomatoes 1,00,000 5.00 5.00
Sugar 600 25 0.15
Spices, vinegar, salt,
onions, garlic, colors,
500 ml glass bottles 25000 nos 4.00 1.00
Carton boxes and packing
1000 nos 20 0.20
No. of working days 25 days /month
Shifts One shift per day of 8 hours
Production Capacity 500 kgs per day.
Bottled Packing 500 ml.
S.No Description Rs.
1 Tomato washing tank 10000
2 Pulper /juice extractor 75000
3 Steam jacketed kettle 75000
4 Stirrer, motor etc 75000
5 Bottle washing machine 20000
6 Working tables (stainless steel) 65000
7 Baby boiler with accessories 1,25,000
8 Working tools 1000
9 Laboratory equipment 5000
10 Total 4,55,000
Description Rs. In lakhs
Land and building 2.0
Plant Machinery and Equipment 4.55
Transport Vehicle 3.0
Cost of Electrification & Power connection 0.60
Cost of spares 0.20
Office Equipment 1.00
Company documentation work 0.10
Deposits if any 0.40
Gestation period expenses 0.50
Sales tax registration expenses 0.10
Working capital 14.0
Initial advertisement 10.00
S.No Item Qty Rate/Unit
1 Tomato Ketchup 15,000 90 1,35,00,000
Conclusion: Tomato Ketchup making is an Excellent Business.
It is a priority sector and hence
subsidies are expected from the
However, out of our total
investment we got 70% loan from
NABARD @ 8% interest.
COSTS ITEMS IN RUPEES
1. Land and building 12,00,000
2. Equipment and machinery 4,55,000
3. Owned vehicles 3,00,000
Total fixed cost 19,55,000
S.NO PARTICULARS IN RUPEES
1. Salaries and
2. Utilities 1,20,000
3. Transportation 30,000
4 Publicity 30,000
5. Other contingency 35,000
6. Raw material 70,50,000
S.NO. DESCRIPTION IN
1. Total working capital 77,45,000
2. Interest @ 8% 2,40,000
3. Depreciation on
4, Depreciation on Land
COST OF PRODUCTION
S.NO PARTICULARS IN RUPEES
a) Sales 1,35,00,000
a) Salaries and wages 4,80,000
b) Utilities 1,20,000
c) Transportation 35,000
d) Publicity 30,000
e) Other contingency 30,000
f) Raw material 70,50,000
g) Interest 2,40,000
h) Instalment 5,70,004
Profit= sales -total expenses
Taxes @ 20% = 9,88,999.2
Net profit after taxes= 39,55,997
TOTAL ASSETS 1,59,55,000
TOTAL LIABILITY 57,20,000
NET WORTH 1,59,55,000- 57,20,000
TOTAL ASSETS = Total liabilities + Net worth
1,59,55,000 = 57,20,000 + 1,02,35,000
ITEM 1st year 2nd year 3rd year 4th year
1. Cash inflow 60,48,000 78,62,400 94,34,880 1,03,78,368
2. Out flow 19,71,460 25,62,898 30,75,447 33,82,992
3. Net cash
40,68,540 52,99,502 63,59,432 69,95,376
12,20,562 15,89,851 19,07,829 20,98,613
5. Net profit
28,47,978 37,09,651 44,57,603 48,96,762
6. BEP 51.6% 39.62% 33.02% 30.01%
Total annual production = 15000kg (15t)
Total sale = 90 x 15000
Net returns = Total sales - Total cost of production
= 1,35,00,000- 80,60,000
BREAK EVEN POINT:
= [Fixed cost/(Sales-Variable cost) x 100
= (19,55,000/73,55,000) x 100
Rich in anti-oxidants
Low cost of raw material
Rich source of vitamins C,
Quality assurance and
Ketchup is sugar free
Transportation of tomatoes
is a problem(perishable)
Lack of credit support
There is good scope for
market in future because it
is 100% natural product
Increasing the health
Raw material is perishable.
In order to penetrate in and
capture the market heavy
promotional charges are
expected to be incurred.
Competition with heavy