• They want to be number one on all major
Search Engine.
• Want to beat their competitors on every
possible high searchable keywords.
• Need more traffic to their website either
locally or globally.
• Want their visitors convert into
consumers.
What every person think for a successful online business
whatever they run a small company or a big?
Content:
Content plays a role as a king for any
website.
But Why Content is a king ?
• Engage the Reader
• Increase Search Engine Rankings
and Traffic
• Traffic share content
• Traffic and shares generate links
• Links generates better rankings
• Better ranking generate more
traffic
• And repeat.
Source: Huffingtonpost
Keywords:
Keywords also play as an important role
in good SEO. Choosing the keywords that
describe your website would increase the
impression in search results.
• Choose the right keyword that best
describe your business and highly
searchable.
• Keep good keyword density at every
page (recommended density is 3 to 7%)
• Keywords in special places:
• In URLs
• file names
• alt attribute
• Title and Headings
• Meta Description
HTML:
We all know that HTML is used to create
web pages. But except that Google, Bing
and other Search engines pick up
ranking signals from specific HTML
elements.
Such as:
• HTML Title Tag
• Meta Description Tag
• Header Tag
• Structure Data
• < link rel=”canonical”> tag
• <a href=“”> tag
• Also maintain Text to Code ratio
Usability:
Usability is about people's behavior after they
arrive on your website, with the main goal
being to increase the conversion rate.
• Speak the user's language in page titles,
headlines, and body text
• Offer stable URLs so other sites can link
directly to each key piece of content.
• Accessibility – Use text as much as
possible.
• Offer a clear information architecture (IA)
• Attract incoming links and social chatter
• Easy to use, navigate, and understand
• Provide direct, actionable information
relevant to the query
• Professionally designed and accessible to
modern browsers
Design:
Making creative and responsive web design for your website to
get a great first impression.
Tips for a creative website design:
• Use proper colors to draw attention of your audience
• Avoid Un-necessary flash animation, media and gadgets
• Create a clear structure and layout
• Use proper font and size that are easily readable by the user
• Maintain consistency by having a good flow from page to page
• Use the right image
• Create a solid navigation system
• Make it accessible by making responsive web design no matter
what devices, browser and application they are using.
Page Speed:
Page Speed is also key factor in SEO. It is cause
of decreasing 70% of end users on desktop,
mobile and other devices.
Following Points to keep in mind:
• Try to keep your landing page load time than
5 to 10 seconds.
• Optimize your image, CSS, Html and
JavaScript files
• Use less plugins to reduce load time
• Optimize Database
• Compressed the data (Use gzip compression)
• Choose best web hosting services
Links:
According to SEO best practices the followings are
important as SEO perspective.
• Internal Link - A hyperlink that point at (target) the
same domain as the domain that the link exists on
(source).
• Allow users to navigate your website.
• Help to establish information hierarchy for the
given website.
• Help to spread link juice (ranking power)
around websites
• External Link - A hyperlink that point at (target) any
domain other than the domain the link exists on
(source) .
• the most important source of ranking power.
• pass "link juice“
• Anchor Text - visible, clickable text in a hyperlink.
Blog:
Integrating a blog page on your website
can boost your search rankings in SERPs.
Keep your blog page with:
• Fresh Content
• Targeting New & trending Keywords
• Building Niche Authority
• Social Shares
• Quality Internal Linking
• Optimized Image with Alt attribute
• Natural Linking
• Build Trust
• Google Authorship
• Social Media Integration
• Improve interaction on your blog
• Include a “Subscribe to RSS” feed
• Reduce Bounce Rates
Social Media:
We all know Social Media is now the
most popular online activity in these
days.
Make more traffic by these Social
media strategy:
• Write post with creative infographic, image & video – The big thing is
create your own self made videos and photos. Creating post or media with
creative infographic, image & video will attract more attention to the
viewers.
• Share on Social Network – Sharing your post to the popular social
networking website like Google+, LinkedIn, Twitter, Facebook, Pinterest &
more will bring huge referral traffic to your website.
• Social Listening – Only writing post and sharing is not enough; you have to
be active and listening to your audience. Keep communication open and
make a strong relationship.
Web Analytics:
Web analytic is the process of measurement
and collection of web data and the activity for
optimizing and understanding web usage.
Some Google analytic tips that should use in
behavior.
• Monitor error pages with an alert
• Analyze conversion rates for devices
• Identify usability issues
• See your audience demographics
• Analyze your conversion funnel
• Use the mobile app for your content
strategy
• Measure social interactions on your website
• Compare date ranges
• Manage user permissions
• Exclude internal traffic from reports
Reporting:
SEO Reporting is the voice of SEO biz. It tells the
all about the SEO work and the growth report of
any website.
Some smart SEO reporting tips:
• Personalize your reports for each client
• Make your reports clear and understandable
• Focus on the right SEO data
• Give clients the easiest access to their reports
• Let SEO reports sell your SEO skills
Contact us:
Contact me for SEO Freelance Services and Web Hosting Services at
affordable cost.
Primary Email: diwakar.seoexpert@gmail.com
Secondary Email: itwebserverhost@gmail.com
Website: www.itwebserverhost.com