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Stagnant Ideas &thinking? Quality Stagnant Creativity in PR, a Global Study 2013

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Stagnant
Ideas &thinking?
Quality

Stagnant thinking?

The PR industry has been
criticised for lacking
‘big ideas’. Do you agree?
Yes it’s a fair judgement
No it’s unfair

Similarly, people continue to
agree with the contention
that PR agencies lack big
ideas, a contention that is
often voiced by ad industry
types at Cannes. 60 percent
believe the statement is a
fair one, essentially the
same proportion as last
year.
Among clients, the view is
even more pronounced,
with 69% believing that the
PR industry lacks big ideas.

Lacks
big ideas

40.3%

9.7%
5

‘The PR industry has a range
of obstacles in putting forward and driving 'big ideas'
and very few agencies have
managed to master the art of
both creating a 'big idea' and
harnessing the power of their
own structured traditional PR
techniques.’
Agency, Australia.

14 | creativity.holmesreport.com

Veröffentlicht in: Business, Technologie
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