This document provides details of a project for Lenovo to increase its market share for tablets and smartphones in India. The team members are listed. The objectives are to make Lenovo a top 3 considered brand for tablets and smartphones in India by March 2014. Deliverables include insights on Indian consumers, customer segmentation, positioning Lenovo products. Findings show low brand awareness and a perception of Lenovo as complicated and with poor battery life. Recommendations include Indianizing brand names, targeting different consumer groups, sponsoring events, using brand ambassadors, and targeted advertising around holidays.