Slides di supporto agli speech: "I nuovi profili web previsti dalle norme UNIe regolamentati dalla legge n°4/2013" (marzo 2018) "Skills and Job - Lavorare nel web, I nuovi profili professionali" (Aprile 2018)

1. Profili Privacy e Web nell’ICT con certificazioni Accredia e UNI
Unindustria Reggio Emilia 26 marzo 2018
I nuovi profili web previsti dalle norme UNIe
regolamentati dalla legge n°4/2013
www.scuolainnovativa.com
info@scuolainnovativa.com
intervento a cura di:
Massimo Nava

2. Profili Privacy e Web nell’ICT con certificazioni Accredia e UNI
Unindustria Reggio Emilia 26 marzo 2018
I nuovi profili web previsti dalle norme UNIe regolamentati dalla legge n° 4/2013MASSIMO NAVA
Intro
Nuove tecnologie.
Nuovi ruoli.
Nuove Skills richieste.
In un mercato in costante evoluzione
cambiano le abitudini di utenti, consumatori
e aziende, mentre la tecnologia condiziona
la percezione delle identità e la gestione
dei flussi di lavoro.
Next stop: VR & AR

3. Profili Privacy e Web nell’ICT con certificazioni Accredia e UNI
Unindustria Reggio Emilia 26 marzo 2018
I nuovi profili web previsti dalle norme UNIe regolamentati dalla legge n° 4/2013MASSIMO NAVA
Web
Digital
Social
MassMedia
Intrattenimento
Mercati e persone
in rapporto
costante
di reciproca
influenza “every 60 seconds” (Marzo 2018)

4. Profili Privacy e Web nell’ICT con certificazioni Accredia e UNI
Unindustria Reggio Emilia 26 marzo 2018
I nuovi profili web previsti dalle norme UNIe regolamentati dalla legge n° 4/2013MASSIMO NAVA
Dentro, fuori e attraverso la rete, tra metacomunicazione,
“quarta parete” trans-mediale e advertising
Identità (valori trasmessi)
Reputazione (percezione esterna)
Coinvolgimento (entertainment)
Visual (riconoscibilità)
Storytelling (individualità)
3 5Cardini della vita digitale

5. La comunicazione va ripensata,
senza confonderla con il marketing
né con la connessione
Piero Dominici
Profili Privacy e Web nell’ICT con certificazioni Accredia e UNI
Unindustria Reggio Emilia 26 marzo 2018
I nuovi profili web previsti dalle norme UNIe regolamentati dalla legge n° 4/2013MASSIMO NAVA

6. Profili Privacy e Web nell’ICT con certificazioni Accredia e UNI
Unindustria Reggio Emilia 26 marzo 2018
I nuovi profili web previsti dalle norme UNIe regolamentati dalla legge n° 4/2013MASSIMO NAVA
Community
e Aggregazione
Universi organici
condivisi
da conoscere,
valutare,
coinvolgere.
Social Media Map 2018
https://www.ovrdrv.com/social-media-map
SOCIAL MEDIA MAP • 2018
NETWORKS
Facebook
Twitter
Snapchat
Google+
vTime
MUSIC
Spotify
Soundcloud
Bandcamp
Last.Fm
Myspace
Playmoss
Pandora
8Tracks
REVIEWS
Trip Advisor
Amazon Customer Reviews
Google My Business
G2 Crowd
Yelp
Angie’s List
Glassdoor
Yot Po
Better Business Bureau
PROFESSIONAL
LinkedIn
Slideshare
Workplace
Viadeo
Xing
Rallypoint
Muck Rack
Researchgate
Academia.Edu
Yammer
Salesforce Chatter
Convo
Sermo
The BMJ
Swabr
Slack
AngelList
Classmates
The Dots
LISTENING
Tracx
Engagor
Buzzbundle
Netbase
Hootsuite
Tweetdeck
Lithium
Sendible
Synthesio
Brandwatch
Netvibes
Trackur
Audiense
Conversocial
Socialsearch
Ifttt
LIVESTREAMING
Facebook Live
Periscope
Youtube Live
Houseparty
Ustream
Livestream
YouNow
Rooms
Streamup
Twitter Live
Instagram Stories
GAMING
Steam
Xbox Live
PlayStation
Origin
Blizzard Entertainment
Twitch
Zynga
Discord
Teamspeak
Cellufun
Gaia
RECRUITING
Indeed
CareerArc
Glassdoor
LinkedIn
Upwork
Thumbtack
Guru
TaskRabbit
Jobvite
TalentBin
Anthology
PeopleFluent
Ascendify
INTERNATIONAL
Qzone
Vkontakte
Renren
Odnoklassniki
Douban
Kaixin001
Baidu Tieba
Skyrock
Mixi.jp
Cloob
Taringa
Badoo
Tencent QQ
meinVZ
Tixxt
Facenama
PAYMENT
Venmo
PayPal
Facebook Marketplace
Fancy
Spreesy
Dwolla
NEWS
The Skimm
Reddit
Buzzfeed
Blog Lovin’
Feedly
Scoop.It
Banjo
Everypost
Storify
Medium
Flipboard
Mashable
Buzznet
Stumbleupon
INFLUENCER PLATFORMS
Tapinfluence
Hypr
Mavrck
Izea
NeoReach
Revfluence
RhythmOne
Linqia
Speakr
Ambassador
Expercity
FameBit
Influicity
LOCAL & LOCATION
Foursquare
Eventbrite
Waze
Meetup
Nextdoor
MeetMe
Swarm
TripCase
REFERENCE
Wikipedia
Answers
Yahoo! Answers
Quora
Ask.Com
Piazza
CROWDFUNDING
Kickstarter
GoFundMe
Indiegogo
CrowdRise
YouCaring
Crowdfunder
Crowd Supply
Experiment
Chuffed
DonorsChoose
Betabrand
Donorbox
TRAVEL
Airbnb
TripAdvisor
Wayn
Lonely Planet
Couch Surfing
Tripline
Tripit
Tripr
Hello el
Trip.com
Hotel Tonight
Travelocity
VIDEO SHARING
YouTube
Vimeo
Vevo
Tapstack
Screencast
Musical.ly
Wistia
Funny Or Die
GoPro
Tout
Google Play
Apple Music
MANAGEMENT & TRACKING
Socialeye
Hootsuite
GaggleAMP
Sproutsocial
Sprinklr
Simply Measured
TrackMaven
Syncapse
Oracle SRM
Cision
Sysomos
Crowdbooster
Salesforce Social Studio
Buffer
Social Flow
How ociable
Socialware
Trend pottr
Followerwonk
Synaptive
Klout
Hub pot
Tweet eck
Sniply
Marketo
Oracle Social Marketing
Pardot
POSTCASTING
Sound loud Podcasting
iTunes
Stitcher
Pocket Casts
Overcast
Spotify
The Podcast Host
SHARE:
PHOTO SHARING
Instagram
Pinterest
Flickr
Imgur
Photobucket
Giphy
Weheartit
Shutterfly
Stocksnap
Dropbox
Snapfish
DATING
Tinder
Match
Grindr
OkCupid
Her
Bumble
Zoosk
Plentlyoffish
Hinge
Tagged
Badoo
Kiwibox
MESSAGING
Skype
WhatsApp
Kik
Line
Groupme
Messenger
WeChat
Vibes
Tango
Google Hangout
Viber
Telegram
HEALTH & FITNESS
My Fitness Pal
Strava
Fitbit
Lose It!
MapMyRun
Nike+ Run Club
Runkeeper
Couch To 5K
BLOGGING
Wordpress
Tumblr
Blogger
Squarespace
Ghost
Medium
Wix
Weebly
Storify
Svbtle
Xanga
LiveJournal
SOCIAL MEDIA SERVICES
Download this PDF.
The links are live.

7. Nessuno conta il volume
della pubblicità che gestisci;
ricordano soltanto l'impressione
suscitata.
Bill Bernbach
Profili Privacy e Web nell’ICT con certificazioni Accredia e UNI
Unindustria Reggio Emilia 26 marzo 2018
I nuovi profili web previsti dalle norme UNIe regolamentati dalla legge n° 4/2013MASSIMO NAVA

8. Profili Privacy e Web nell’ICT con certificazioni Accredia e UNI
Unindustria Reggio Emilia 26 marzo 2018
I nuovi profili web previsti dalle norme UNIe regolamentati dalla legge n° 4/2013MASSIMO NAVA
SEARCH MARKETING MAP • 2018
ANALYTICS
Google Analytics
Google 360
Adobe Analytics
Piwik
Open Web Analytics
Clicky
Woopra
Mixpanel
Webtrends
Visualiq
IBM Enterprise Marketing Mgmt
Nextanalytics
Bizible
Mixpanel.com
Amplitude.com
APP SEARCH
Google Play
Fnd
iTunes
Amazon
Apppicker
Appcrawlr
Appolicious
Appshopper
Apptism
Appbrain
ARCHIVAL SEARCH
Internet Archive
Google News Archive Search
National Archives
Wayback Machine
Milled
INFOGRAPHIC SEARCH
Infographiqs
Visual.ly
KEYWORD TOOLS
Google Keyword Planner
Bing Keywords
Ubersuggest
Soovle
Ntopic
Google Trends
Wordtracker
Spyfu
Answerthepublic
Keywordwrapper
LANDING PAGE TESTING
VWO
Hotjar
Optmyzer
Ion
Crazyegg
Google Pagespeed Insight
Unbounce
Optimizely
LOCAL/GEOGRAPHIC
Google Local
Yelp
Foursquare
Citysearch
Facebook Places
Linkedin Company Search
Yellow Pages
Super Pages
Local.Com
NEWS SEARCH
Google News
Yahoo! News
Bing News
Daily Earth
Newslookup
Popurls
PAID SEARCH TOOLS
Google Adwords Editor
Bing Ads Editor
Marin Software
Aquiso
Kenshoo
SEMrush
Spyfu
Clickable
Latlong.net
Quarizmi
SCHOLARLY SEARCH
Google Scholar
Academic Info
Ref Seek
Intech Open
Eric.edu
Citeulike
Base
Libguides
SEARCH EDUCATION
Overdrive Interactive Blog
Search Engine Land
Moz Blog
Search Engine Roundtable
Search Engine Watch
Search Engine Journal
ClickZ
Marketing Land
Inside Adwords
Google Webmaster Central Blog
Copyblogger Blog
Internet Marketing Ninjas Blog
SEMrush Blog
Brad Geddes
Federick Vallaeys
Avinash Kaushik
SEARCH ENGINES
Google
Bing
Yahoo
Duckduckgo
Ask
Dogpile
Ixquick
Naver(South Korea)
Eniro (Sweden)
Baidu (China)
Yandex (Russia)
Onet.Pl (Poland)
Aol
SEO TOOLS
SearchEye
Google Webmaster Central Blog
Bing Webmaster Tools
Brightedge
Moz Open Site Explorer
Moz Analytics
Raven
Screaming Frog
Majestic
Seer SEO Toolbox
Builtwith
Authoritylabs
Linkstant
Ahrefs
SHOPPING SEARCH
Google Shopping
Yahoo Shopping
Goodsearch
Nexttag
Pricegrabber
Pronto
Retailmenot
Shopzilla
Savings
Amazon
SOCIAL MEDIA SEARCH
Twitter Advance Search
Social Searcher
Uvrx
Talkwalker
TRAVEL SEARCH
Google Flights
Momondo
Tripadvisor
Hipmunk
AirfareWatchdog
Oyster
Airbnb
Vrbo
Hotwire
Trivago
Kayak
Priceline
Expedia
Flight Status
Skyscanner
Hopper
Jetradar
Skiplagged
Turo
Getaround
VIDEO SEARCH
Youtube
Google Video Search
Bing Video
Vimeo
Dailymotion
Metacafe
Vidme
Blinkx
Liveleak
Videosift
VOICE SEARCH
Amazon Alexa
Apple Siri
Google Voice
Cortana
Bixby
RESEARCH
Quantcast
Alexa
Google Display Planner
Moat
Spyfu
TAG MANAGEMENT
Google Tag Manager
Ensighten
Tealium
Signal
Qubit
B2B SEARCH
Business.com
Skilledup
Kompass
Masterseek
Jayde
LinkedIn
Sourcetool.com
Crunchbase
BROWSER EXTENSIONS
Firefox Developer Tools
User-Agent Switcher
SEOquake
Rank Checker
RankQuest
Ghostery
Chrome Tag Assistant
Mozbar
SERP Workbench
Open SEO Stats
Majestic Backlink Analyzer
Supermetrics
Facebook Pixel Helper
EVENTS
Search Marketing Expo
Web Analytics Wednesday
Searchlove
Mozcon
Content Marketing World
Inbound
Brightedge Share
FORUM SEARCH
Reddit
Boardreader
Patient
Digg
Metafilter
Slashdot
Boing Boing
IMAGE SEARCH
Google Image Search
Bing Image Search
Yahoo! Image Search
Smithsonian Institiution Archives
Library Of Congress
Imgur
CC Search
Everystock Photo
Pinterest
Flickr
500Px
Vi.Sualize.Us
Noun Project
Unsplash
COMPETITIVE INTELLIGENCE
Brandverity
SEMrush
Spyfu
Ispionage
Whatrunswhere
Similarweb
Moat
SHARE:SEO + SEM SERVICES
Download this PDF.
The links are live.
Strategia
e Creatività
+ Tools
+ Riconoscibilità
+ Mood
+ Qualità
+ Analisi
Search Mktg Map 2018
https://www.ovrdrv.com/search-map/

9. La reputazione è riconoscibilità.
E’ il fil rouge necessario
in una matassa caotica e disordinata
Massimo Nava
Profili Privacy e Web nell’ICT con certificazioni Accredia e UNI
Unindustria Reggio Emilia 26 marzo 2018
I nuovi profili web previsti dalle norme UNIe regolamentati dalla legge n° 4/2013MASSIMO NAVA

10. Profili Privacy e Web nell’ICT con certificazioni Accredia e UNI
Unindustria Reggio Emilia 26 marzo 2018
I nuovi profili web previsti dalle norme UNIe regolamentati dalla legge n° 4/2013MASSIMO NAVA
Have something to add?
Contact us at ai@ovrdrv.com
ARTIFICIAL INTELLIGENCE MARKETING MAP • 2018
BEHAVIOR ANALYTICS
Cogito Corp
Afiniti
Altocloud
Dscvry
Leadcrunch
CHATBOTS
Botsify
Botsociety
Brain Bot
Brainshop
Microsoft Bot Framework
Pandora Bots
FlowAI
Flowxo
Gupshup
Bot Mother
Talla
Microsoft Luis AI
Morph.AI
myBot
NLPbots
Octane AI
Personality Forge
Rebot Me
Recast AI
Telegram Messenger
Zabaware
Inforobo
Watson
COMMUNICATIONS
Dialog flow
Avaamo
Bottr
Slack
Yammer
Facebook Messenger
Stride
CONTENT
Concured
Find The Ripple
Phrasee
BloomReach
Idio
Automated Insights Wordsmith
Twizoo
Narrativ
CONVERSATION
INTELLIGENCE
Talk IQ
ONE.AI
Chorus AI
Gong
Voicefox
Gainsight
Totango
CRMs
Tact AI
Getbase
Kluster
People AI
Growbots
Insidesales
CognitiveScale
Microsoft Dynamics 365
Kreato CRM
Nova Software
Salesforce
Pega
CROSS-CHANNEL
MARKETING
Appier
Oracle Marketing Cloud
Kahuna
CROSS-DEVICE
ADVERTISING
Adbrain
Drawbridge
SmarterHQ
IMAGE ANALYSIS
Emotient
Amazon Rekognition
Google Cloud Vision API
Clarifai
Apple Vision
LEAD SCORING
Mintigo
Aviso
Cien
Everstring
Infer
Lattice Engines
MARKETING
PLATFORMS
Albert AI
Oculus360
Amplero
Boomtrain
Emarsys
Retentionscience
MESSAGING
Msg
Presence AI
Bowtie
Whatsapp
PERSONALIZATION
Grey Jean Technologies
Personali
Automat
Drift
Knowmail
Number Eight
Wayblazer
Rich Relevance
PAID MEDIA
Acquisio
Adbasis
Adlucent
AdWords
Bing Ads
Boomtrain
CB insights
Cognitiv
Facebook
Frank
Iotech
Kenshoo
Magnetic
Marin Software
MediaIQ
quarizmi
Sizmek-Rocket Fuel
Stackadapt
Teemo
Trapica
Watson Ads
Xaxis
YouTube
RECOMMENDATION
ENGINES
Apptus
Heron
Crowd Emotion
Narrative Science
Dataxu
Demand Base
Global Data
Seldon
SEO
BrightEdge
MarketBrew
Acrolinx
Onespot
Can I rank
MatrixSEO
Wordlift
SOCIAL
Rocco
Conversocial
Converseon
Insightpool
Sysomos
Unmetric
Crimson Hexagon
STRATEGY &
DATA ANALYSIS
eContext
Video Agnostic
Datorama
Lucy
Scaled Inference
Vidora
TEXT ANALYTICS
Theysay
Aylien
Google Cloud Natural Language
iPerceptions
Lexalytics
VIRTUAL AGENTS
Conversica
Botlibre
Julie Desk
Nina
IPsoft
Bellgram
X.ai
WEBSITE DESIGN
Adobe Sensei
b12
Firedrop
Sentient Ascend
The Grid
Wix Adi
SHARE:
Download this PDF.
The links are live.
Tecnologia
e Opportunità
+ Piattaforme
+ Team & Skills
+ AI & Bot
+ Behaviors
+ Trans-media
+ Big Data
+ Apps
AI Mktg Map 2018
https://www.ovrdrv.com/artificial-intelligence-map/

11. Profili Privacy e Web nell’ICT con certificazioni Accredia e UNI
Unindustria Reggio Emilia 26 marzo 2018
I nuovi profili web previsti dalle norme UNIe regolamentati dalla legge n° 4/2013MASSIMO NAVA
Concept
Il "sapere" o il "saper fare" non bastano più.
E’ necessario "saper comunicare il sapere"
e "saper comunicare il saper fare"
(abstract Piero Dominici)

12. Profili Privacy e Web nell’ICT con certificazioni Accredia e UNI
Unindustria Reggio Emilia 26 marzo 2018
I nuovi profili web previsti dalle norme UNIe regolamentati dalla legge n° 4/2013MASSIMO NAVA
Nuove tecnologie,
Nuovi linguaggi,
Nuove necessità
WEB COMMUNITY MANAGER
WEB PROJECT MANAGER
WEB ACCOUNT MANANGER
USER EXPERIENCE DESIGNER
WEB BUSINESS ANALYST
WEB DB ADMINISTRATOR
SEARCH ENGINE EXPERT
WEB ADVERTISING MANAGER
FRONTEND WEB DEVELOPER
SERVER SIDE WEB DEVELOPER
WEB CONTENT SPECIALIST
WEB SERVER ADMINISTRATOR
INFORMATION ARCHITECT
Nuove Skills
definite
per l’accesso
al mercato
del lavoro
e delle
competenze
certificate
DIGITAL STRATEGIC PLANNER
WEB ACCESSIBILITY EXPERT
WEB SECURITY EXPERT
MOBILE APPLICATION
E-COMMERCE SPECIALIST
ONLINE STORE MANAGER
REPUTATION MANAGER
KNOWLEDGE MANAGER
WEBAUGMENTED REALITYEXPERT
E-LEARNING SPECIALIST
WEB DATA SCIENTIST
WIKIPEDIAN
DIZIONARIO DEI PROFILI DI COMPETENZA PER LE PROFESSIONI ICT
http://bit.ly/skills-3a-gen

13. La tua storia non finirà mai se i tuoi
capitoli sono condivisi
Viola Shipman
Profili Privacy e Web nell’ICT con certificazioni Accredia e UNI
Unindustria Reggio Emilia 26 marzo 2018
I nuovi profili web previsti dalle norme UNIe regolamentati dalla legge n° 4/2013MASSIMO NAVA

14. Profili Privacy e Web nell’ICT con certificazioni Accredia e UNI
Unindustria Reggio Emilia 26 marzo 2018
I nuovi profili web previsti dalle norme UNIe regolamentati dalla legge n° 4/2013MASSIMO NAVA
Massimo Nava (a.k.a. Artlandis)
www.artlandis.net

15. Relatore: Massimo Nava (Creative Strategist & Teacher)
Lavorare nel web, I nuovi profili professionali
INTRO
Web | Digital | Social | Mass | Media
Mercati e persone: il rapporto costante
Nuove tecnologie. Nuovi ruoli. Nuove Skills richieste.
Organizzato da Accreditamenti e Convenzioni