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CityTimesMonday, deceMber 24, 2012
4
DaviD Light
david@khaleejtimes.com
A
RRIVING IN
DUBAI almost
two decades
ago, the city’s
media scene
was certainly in its infancy
when Arshad Yusuf Pathan
disembarked his plane
carrying a fresh motion
picture direction degree
from Columbia University
Hollywood under his arm.
But where many would see
a dearth of facilities, the
Indian-born filmmaker
sensed opportunity.
Obviously a leap straight
into the movie industry
was out of the question,
yet getting in on the
emerging information and
entertainment business was
perfectly viable.
Over the past 20 years
Arshad has helped launch
two television channels,
been involved with
establishing the Dubai
International Film Festival,
set up the first production
company in Media City and
has dabbled in print media
and advertising.
He comes to us now as
director, writer and producer
of a new Hindi feature,
Unforgettable completely put
together in the Emirates.
Here Arshad explains it all.
What can you tell us
about Unforgettable?
It’s a Bollywood centric
film, for Bollywood
audiences. It is about 75 per
cent in Hindi and the rest
is English. Being set in the
region, though, it has an
international cast. There
are two female leads and
one is British, although
she plays a half Indian-half
Irish character. I have the
Irish cricket captain and
one of the stars of the team,
plus Arabic characters. You
need a multicultural film as
this is such a multicultural
place.
UAE resident and Hindi movie director Arshad Pathan tells us
about his debut movie Unforgettable
Dubai’s ownCITY
C
Arshad Yusuf Pathan
So, despite being
ostensibly an Indian film,
no parts are set in India?
There are a few sequences
that are made up to be in
India, but even they were
shot here. This is a real
Dubai venture.
What does the story
entail?
It’s a love story. It’s based on
a true story that happened
to people close to me. There
is a pattern to every movie
of this type. My film fits
that, but I wanted to break
certain myths about love.
Unforgettable focuses on the
competition between ‘first
love’ and the notion of soul
mates.
It’s written like a thriller.
I didn’t want it to be
predictable from the very
beginning. You’ll be in your
seat until the very end.
Wouldn’t it have been
easier to shoot in India
and recreate Dubai in a
studio?
No, Dubai’s film industry is
up and running. Absolutely
everything you need to create
a picture is here. The only
thing I went back to India
for was the Dolby 5.1 sound
mixing because there is no
certified studio yet, but that
is minor and it will arrive.
Everything else from pre to
post production was made
in the various media houses
here. I believe in this region.
We didn’t have the biggest
budget, but the USP of this
film is my knowledge of the
region and the UAE.
How does that experience
translate onto the screen?
People from abroad come
to this region, shoot and go
without giving it a second
thought. Bollywood movies
set here are normally very
stereotypical. They’ll have
dune rides and lots of
clichés. I don’t want to show
that. I want to show the
aspects, which the everyday
residents can identify with.
I want to show Dubai as a
romantic destination.
So you’d like to be the
Yash Chopra of Dubai,
romanticising the area as
he did with Switzerland?
I have always been
enamoured by Yash
Chopra’s take on shooting
films and, I’m incredibly
embarrassed to say so and
don’t think I am worthy,
but some have seen his
influence in my movie.
My main talent is an eye for
locations. The budget and scale
are not huge, but the aesthetics
are very good and that sets the
mood for a love story.
Do you think an entirely
Dubai-based film will
appeal to a wide audience
in India?
What do the people paying
300 rupees in a cinema
in Mumbai expect? The
emotions are very Asian, it’s
for that type of audience.
But what you get with
Unforgettable is world-class
execution of the filmmaking
art. Cinemagoers expect
Hollywood production quality
and writing these days.
My work would be worth
nothing if it weren’t for the
quality of my team. The
director is in charge of the
ship and if any aspect of the
film is poor then I would
have failed. However, I
believe this movie will create
a lot of stars.
When is it set to open?
We are looking at a March,
2013 general release, but this
is before the distributors
have had their say.
Will all your directorial
endeavours be based in
the UAE?
Yes, I’ll always be filming out
of here. There was no doubt
in my mind when I came to
this country in the ’90s that
it could be a perfect hub for a
film industry. It’s the centre
of the world!

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Citytimes 24-12-2012-04 (01)

  • 1. CityTimesMonday, deceMber 24, 2012 4 DaviD Light david@khaleejtimes.com A RRIVING IN DUBAI almost two decades ago, the city’s media scene was certainly in its infancy when Arshad Yusuf Pathan disembarked his plane carrying a fresh motion picture direction degree from Columbia University Hollywood under his arm. But where many would see a dearth of facilities, the Indian-born filmmaker sensed opportunity. Obviously a leap straight into the movie industry was out of the question, yet getting in on the emerging information and entertainment business was perfectly viable. Over the past 20 years Arshad has helped launch two television channels, been involved with establishing the Dubai International Film Festival, set up the first production company in Media City and has dabbled in print media and advertising. He comes to us now as director, writer and producer of a new Hindi feature, Unforgettable completely put together in the Emirates. Here Arshad explains it all. What can you tell us about Unforgettable? It’s a Bollywood centric film, for Bollywood audiences. It is about 75 per cent in Hindi and the rest is English. Being set in the region, though, it has an international cast. There are two female leads and one is British, although she plays a half Indian-half Irish character. I have the Irish cricket captain and one of the stars of the team, plus Arabic characters. You need a multicultural film as this is such a multicultural place. UAE resident and Hindi movie director Arshad Pathan tells us about his debut movie Unforgettable Dubai’s ownCITY C Arshad Yusuf Pathan So, despite being ostensibly an Indian film, no parts are set in India? There are a few sequences that are made up to be in India, but even they were shot here. This is a real Dubai venture. What does the story entail? It’s a love story. It’s based on a true story that happened to people close to me. There is a pattern to every movie of this type. My film fits that, but I wanted to break certain myths about love. Unforgettable focuses on the competition between ‘first love’ and the notion of soul mates. It’s written like a thriller. I didn’t want it to be predictable from the very beginning. You’ll be in your seat until the very end. Wouldn’t it have been easier to shoot in India and recreate Dubai in a studio? No, Dubai’s film industry is up and running. Absolutely everything you need to create a picture is here. The only thing I went back to India for was the Dolby 5.1 sound mixing because there is no certified studio yet, but that is minor and it will arrive. Everything else from pre to post production was made in the various media houses here. I believe in this region. We didn’t have the biggest budget, but the USP of this film is my knowledge of the region and the UAE. How does that experience translate onto the screen? People from abroad come to this region, shoot and go without giving it a second thought. Bollywood movies set here are normally very stereotypical. They’ll have dune rides and lots of clichés. I don’t want to show that. I want to show the aspects, which the everyday residents can identify with. I want to show Dubai as a romantic destination. So you’d like to be the Yash Chopra of Dubai, romanticising the area as he did with Switzerland? I have always been enamoured by Yash Chopra’s take on shooting films and, I’m incredibly embarrassed to say so and don’t think I am worthy, but some have seen his influence in my movie. My main talent is an eye for locations. The budget and scale are not huge, but the aesthetics are very good and that sets the mood for a love story. Do you think an entirely Dubai-based film will appeal to a wide audience in India? What do the people paying 300 rupees in a cinema in Mumbai expect? The emotions are very Asian, it’s for that type of audience. But what you get with Unforgettable is world-class execution of the filmmaking art. Cinemagoers expect Hollywood production quality and writing these days. My work would be worth nothing if it weren’t for the quality of my team. The director is in charge of the ship and if any aspect of the film is poor then I would have failed. However, I believe this movie will create a lot of stars. When is it set to open? We are looking at a March, 2013 general release, but this is before the distributors have had their say. Will all your directorial endeavours be based in the UAE? Yes, I’ll always be filming out of here. There was no doubt in my mind when I came to this country in the ’90s that it could be a perfect hub for a film industry. It’s the centre of the world!