Your first point of call for information on vendor campaigns and a valuable tool to plan, implement, manage, track and measure the success of their marketing campaigns.

1. Arrow Enterprise Computing Solutions
Virtual Marketing
Manager 2.0
Welcome to this update on the Arrow ECS We’ve added new
Virtual Marketing Manager functionality, too...
Drawing on the
For some of our channel partners, the This newsletter shows Mailchimp email
VMM has become a mainstay of their why the VMM is well marketing service,
business – their first port of call for worth a try. A quick our new e-marketing
information on vendor campaigns and a browse now to see all the capability lets you upload
valuable tool to plan, implement, manage, support available could your database, email out
track and measure the success of their save you hours in the from it and then monitor
marketing campaigns. Even in the future by providing a your campaigns to see
continuing tough business climate, the highly efficient, low-cost or even no-cost who has received / opened / clicked through
VMM has helped them to grow their way to market and sell. on your communication.
business and apply for vendor funding to
do so. It could be one of the best things you ever By identifying where a prospect shows
do to grow your business. an interest in your communication, you
Other channel partners have yet to benefit.
Best regards, can be ‘on the case’ immediately to seize
Perhaps they have their own marketing
any opportunities the moment they arise.
resources or are just too busy today to give Julie Gibbs There is a small charge for this service,
much thought to the marketing that will Marketing Director, which may be covered by vendor
fuel their business tomorrow. Arrow ECS programmes.
Using social media
strategically lets you
New! Improved! add value to your
customers without
bombarding them with
And offering you more information.
Our LinkedIn and Twitter
The refreshed VMM has a new look and feel. For example, it’s
messages feed into the
now easier to find information on your chosen vendor(s) with
VMM, for you to rebroadcast to your
our new vendor dashboard. Simply click on their familiar
followers as appropriate. You could, for
logo and off you go. There are improved search facilities and
example alert customers to an important
greater interaction across the whole of VMM.
piece of industry news or a special
One new feature that is sure to appeal is that we’ve made it vendor promotion.
easier than ever to apply for funding. You’ll see the new
Whether you're a committed fan of the
‘Apply for funding’ tab as soon as you open up the VMM. Just
VMM or have yet to be convinced, why not
click on it and you're away.
take a look?
Visit www.arrowecsvmm.co.uk today!
For more information, visit: www.arrowecsvmm.co.uk

2. Value for Arrow ECS channel partners of all sizes “We’re planning to draw on the
The Arrow ECS Virtual Marketing Manager is aimed at businesses of all sizes and is a support of Arrow ECS in testing
unified resource. out new marketing campaigns.
• The VMM has proven value at bringing together in a While to date we have been
single location information on over 16 vendors
self-sufficient in this aspect, it
• It provides you with the information to enable you to is always good to have a fresh
develop joint propositions with your chosen vendors
perspective and Arrow ECS
• It’s the go-to destination to expand your portfolio and offers a wealth of sales and
sell a new vendor into your existing base marketing expertise, in-house
• It’s a mechanism for accessing all-important vendor
and through its network, which
funding for your campaigns can only benefit our business.”
• It provides easy access to everything you need to
Mark Bodger
market and sell leading vendor solutions: technical
product information, sales pitches and presentations, Business Development Director,
marketing materials everything is there, ready and ICit Business Intelligence Limited
waiting for you to pick up and run with
New readers start here Thought leadership
If the VMM is a new concept for you, here are some highlights of what's on offer: On the refreshed
VMM, there will also
be a centralised
• Make your marketing budget work harder – view vendor campaigns in the pipeline to see
digest of news on
how we plan to support them, so you can capitalise on forthcoming initiatives.
industry trends and
innovations.
• Plan campaigns and apply for funding – step-by-step guidance helps you to create an Coverage of topics
online campaign overview document for approval by your Arrow ECS account manager. such as virtualisation, security and cloud
computing will keep you informed on the key
• Schedule campaigns – the VMM automatically generates a list of typical tasks with an issues of the day.
activity schedule and then prompts you to deliver your campaigns on time.
Take a look at our current solution campaign
materials today by logging in or registering at
• Access ready-to-go marketing & sales materials – within 15 minutes, you could have
www.arrowecsvmm.co.uk.
downloaded marketing materials, reworked them with your own logo and graphics, and
sent them on their way to your target audience. Ready-to-use sales presentation
materials are also instantly available.
• Track costs – breaks down and records all spending to ensure you come in on budget. Maximise the value of lead
generation campaigns for
• Measure your success – reports such as ROI, activity analysis and financial analysis show
the results of your campaigns and feed into future planning and vendor funding. your business
For over a decade, CPB
• Access a centralised store of information – having a wealth of vendor and technology UK Ltd, our preferred
information in one location puts an end to trawling through multiple vendor websites. telemarketing agency,
has been helping
• Sell more effectively – there are sales toolkits, telemarketing scripts, presentations, Arrow ECS to generate
competitive information and more to help you to sell solutions. excellent quality leads
for the channel partner
Think of the time and energy you’ll save! community.
The CPB UK team
are fully trained and
Uniquely yours equipped with all the information necessary
to engage effectively with prospects and
We understand that some channel partners The campaigns you create through the VMM generate strong, fully qualified leads that get
are concerned they may be competing in the can be supported by email marketing and you through the door, with a strong likelihood
same space as others. Here’s how we can followed up by professional telemarketing. of conversion.
help you to differentiate your business... You can access CPB UK directly via the VMM,
The Arrow ECS marketing team can guide
Using a simple editing tool, the marketing you in targeting customers on our database where you'll find further information on
materials available on the VMM can all be who have not been contacted recently by services, pricing and terms. Alternatively, to
completely customised to reflect your own another channel partner. Why not give discuss how professional telemarketing could
business image and the value you can add. us a call on 0800 983 2525 or email support your campaign, call the Arrow ECS
marketing@arrowecs.co.uk? marketing team on 0800 983 2525 or email
marketing@arrowecs.co.uk
For more information, visit: www.arrowecsvmm.co.uk