Illustrations to a 10 minute lightning talk on how to become a great Product Owner.

1. How to become a great
Product Owner
Arne Åhlander

2. Why is the Product
Owner role important?
To Maximize ROI
To Eliminate Confusion
To Steer Development
by ordering the PBL

3. What do we want from
the PO?
• We want one!
• We want the PO to be
available to the team
during the Sprint
• We want the PO to
have a clear PBL

4. What should a Product
Owner focus on?
Understanding and
communicating the
Customer Needs
Developing and
communicating the
Product Vision
Maximizing ROI
Collaborating with
Stakeholders and Team

5. External and Internal
Collaboration
External
Internal
Customers
Users
Market Competitors
Team/s Stakeholders

6. How can I be a
successful Product
Owner?
Use Time to Understand
the PO Role
Things Take Time
Focus on Communication
Understand Product and
Business Needs

7. Some common pitfalls
The PO without Power
The Invisible PO
The Middle Man PO
The PO Group

8. How to avoid the most
common pitfalls
The Product Owner must
be empowered
Allow enough time to do
the job
The Product Owner must
be qualified to do the job

9. arne.ahlander@aqqurite.se
http://twitter.com/@ArneAhl
Thank
You!
Arne Åhlander