The document discusses personal values and how they relate to corporate strategy. It defines personal values as core beliefs that guide individuals' actions and decisions. German philosopher Eduard Spranger proposed six main types of personal values: theoretical, economic, aesthetic, social, political, and religious. The document asserts that a manager's dominant personal values will influence their decisions and subsequently impact the overall corporate strategy that is developed. It provides examples of how personal values shaped the strategies of companies like HMH Publishing and The New York Times.

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Personal Value and Corporate
Starategy

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Group Members

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What is Personal Value…?
• A value is belief, a mission, or a philosophy
that is meaningful. Whether we consciously
aware of them or not, every individual has a
core set o f personal value from the
commonplace, such as the belief in hard work
and punctuality , to the more, physiological
, such as self reliance, concern for other and
harmony of purpose.

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Classification Of value
German philosopher Eduard Spranger proposed six
kind of value. Such are…
1) Theoretical: Interest in discovery of truth, use
cognitive approach, relative disregard to the
utility of the objects . Eg scientist, philosopher .
2) Economical: More interest in business affairs
marketing, production, use of economic
resource etc. He is mainly a practical person.

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Contd…..
1. Aesthetic : Interest in artistic approach of
life. He view experience in terms of
grace, symmetry or harmony.
2. Social : Interest altruistic and philantrophic
aspect of life. Social people are usually
systematic and unselfish.
3. Political: power oriented , seek power
,recognition and influence.

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Contd…
• Religious : Inclined towards to the highest and
absolute satisfying value.

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Corporate Strategy
The overall scope and direction of a
cooperation and the way in which its various
business operation work together to achieve
particular goals.

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Effect of Value on Corporate Strategy
While setting a strategy managers dominant
value ie economical or political, religious or
social influence on his decision , hence on to
the corporate strategy.

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Examples
As for example , In the case of Hugh
Hefner, the president of and fonder of HMH
publishing company, represent his aesthetic
value.
 While in the example of the executives of
The New York Times, it represent his social
value.

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