Google Maps and Google Business Profiles are only two of many local products Google is doubling down on. If you want to maximize your Local SEO and Local Paid strategy you need to understand how Google indexes the real world and how to connect Google to your 1st-party-data on locations. It is Google's gigantic database of the physical world that will make Augmented reality a relevant experience. But how to utilise this to unlock growth for your physical stores? In this presentation, we are showcasing the tactics and tools that every search marketer with Local clients should employ today and tomorrow. If you want to increase your local visibility and grow your Store Visits, be sure to get the most out of Google's Local products, from Business Profiles to (Local) Performance Max. Future-proof Omnichannel tactics & strategies, ready to be taken into action.