1. OF
MARKETING

2. WORD OF MOUTH MARKETING
CAPTURING MEDIA

3. WOM
DAVID AND GOLIATH

4. DAVID AND GOLIATH
ANNA HAZARE AGAINST CORRUPTION

5. DAVID AND GOLIATH
ANNA HAZARE AGAINST CORRUPTION
•Anna" Hazare is an Indian social activist who led movements to
promote rural development, increase government transparency, and
investigate and punish official corruption.
•Anna Hazare started an indefinite hunger strike on 5 April 2011 to exert
pressure on the Indian government to enact a stringent anti-corruption
law,
Anna Hazare – DAVID
Corruption - GOLIATH
•Anna Hazare believes that our freedom is at the teeth of danger due to
corruption and unless it is eliminated, the country will not be free in its
true sense. Therefore, a peaceful war has been waged against
corruption with the help of immense support from people.

6. WOM
UNUSUAL/OUTRAGEOUS

7. UNUSUAL/OUTRAGEOUS
Gillette Trickshot Ad managed to get around 10 Million
views on Youtube with around 20,000 Likes.
This was something Unusual because people who viewed
it could not believe whether it was real or fake.
This video was uploaded on the net by Gillette UK and
was taken during an Ad shoot by Gillette, It soon became
Viral.

8. THE AD…

9. WOM
CONTROVERSY STORY

10. CONTROVERSY STORY
BIG BOSS

11. CONTROVERSY STORY
BIG BOSS
• The most controversial show on TV, Bigg Boss has always
grabbed eyeballs with its fights, controversies and love
affairs.
• This year too in Bigg Boss 7, Gauhar Khan-Kushal
Tandon and Tanisha-Armaan have hit headlines with their
'more than friends' relationships.
• However, Veena Malik, who participated in Bigg
Boss season 4, claims that she and Ashmit Patel are the
pioneers of love-affairs on Bigg Boss.

12. WOM
CELEBRITY STORY

13. CELEBRITY STORY
SALMAN IN BIG BOSS

14. CELEBRITY STORY
SALMAN IN BIG BOSS
Bigg Boss a reality TV show broadcasted in
India. Show has always been in controversies
due to it’s contestants and unique format.
Bigg Boss follows the Big Brother format, which
is a famous show and was first developed by
Endemol in Netherlands

15. WOM
WHAT’S ALREADY HOT IN MEDIA

16. WHAT’S ALREADY HOT IN MEDIA
NARENDRA MODI

17. WHAT’S ALREADY HOT IN MEDIA
•
The Times of India - NaMo store is opening in an upmarket mall in
Ahmedabad to sell NaMoMantra apparel, books and other merchandise.
•
Indian Express adds that at least 30,000 made-in-Surat long sleeved kurtas
with the words NaMo Mantra embroidered on them were provided to Patna’s
Gandhi Maidan for Modi’s October 27 Hunkar (lion’s roar) rally.
•
Modi Lion is, in fact, an upcoming brand planning to sell toys to children.
•
The NaMo youth anthem with its boppy beat doing the rounds of social media
sounds alternately cringe-inducingly earnest.
•
An action video game developed for Android phone by a US company shows
Modi running towards ballot boxes collecting votes
•
Namo Saffron X, the latest model in a series of phones dedicated
to Narendra Modi.
"It's 4GB RAM against the iPhone 5's 1GB, and a price that'll suit every pocket
“: China-based company that launched the Smart Namo series of phones.

18. THANK YOU
ABHISHEK ARORA
AKHIL KHARBANDA
ARIHANT JAIN
KANIKA HANS
NAMRITA BAGGA
TRIPTI KAUR BAGGA
VANSHUJ DUTTA
VISHU BHATIA