1.
Scien&fically
validated,
and
ar0ully
constructed,
customer
acquisi&on,
communica&on,
and
reten&on
methods
for
small
businesses
and
entrepreneurs.
Intelligent
marke&ng
combining
the
art
and
science
of
ethical
persuasion

2. You
have
a
SPECIFIC
message
to
deliver
to
a
SPECIFIC
audience.
The
reasons
are
plen7ful...
EARN
MORE
MONEY.
INCREASE
ENGAGEMENT.
MORE
DEEPLY
SERVE
your
client
base
or
audience.
I
am
a
premium
marke7ng
expert,
laser
focused
on
intelligent
marke7ng.
I
combine
the
art
and
science
of
ethical
persuasion.
Make
no
mistake
about
it;
copywri7ng
and
marke7ng
is
based
upon
the
scienEfic
principles
of
human
psychology.
I
am
going
to
give
you
a
giB
that
will
guide
your
marke7ng
decisions
in
perpetuity.
This
“informa7onal
gem”
is
worth
hundreds
of
thousands
of
dollars
in
the
long-­‐run.
Ready?
There
is
no
sales
message
or
copy
in
the
world
that
will
increase
your
conversions
if
your
offering
doesn’t
align
with
the
needs
of
your
audience.
What
does
that
mean
for
you?
That
it
doesn’t
maKer
how
good
the
copywri7ng
is,
who
the
author
is,
or
how
preKy
the
marke7ng
is,
if
your
message
doesn’t
align
with
your
audience.
You
can
take
the
best
author
in
the
world,
have
them
draB
your
message,
and
have
zero
conversions.
This
is
where
I
can
help.
Scien&fically
validated,
and
ar0ully
constructed,
customer
acquisi&on,
communica&on,
and
reten&on
methods
for
small
businesses
and
entrepreneurs.

3.
My
name
is
Dr.
Ari
Zelmanow.
I
use
the
science
of
behavioral
economics
and
social
psychology
to
assist
entrepreneurs
and
small
businesses
understand
their
audience,
write
copy,
design
sales
funnels,
build
online
classes,
etc.
I
create
scien7fically
validated,
and
arQully
constructed,
customer
acquisi7on,
communica7on,
and
reten7on
methods
for
small
businesses
and
entrepreneurs.
First,
I
spend
7me
learning
about
you,
your
business,
and
your
offering.
Then,
I
spend
7me
learning
about
your
audience.
Finally,
I
leverage
that
informa7on
to
deeply
connect
the
message
with
the
needs
of
the
audience;
Ul7mately,
I
clearly
define
what
they
WANT
and
NEED,
and
help
you
develop
a
tailored
message,
product
or
service
offering,
and
sales
funnel
to
meet
those
needs.
You
might
be
asking
yourself
how
this
is
possible.
You
might
be
thinking;
this
is
the
HOLY
GRAIL
of
sales,
marke7ng,
and
data
analy7cs.
Maybe
it
is;
but
is
not
magic.
Consider
the
possibili7es...
Imagine
KNOWING
EXACTLY
who
your
audience
is
–
the
things
they
value
and
the
language
they
speak,
what
they
want
and
like
–
all
with
laser
precision.
Imagine
being
able
to
COMMUNICATE
with
your
audience
in
a
manner
that
CANNOT
BE
IGNORED
and
provokes
immediate
ACTION.
This
is
not
science
fic7on.
It
can,
and
is,
being
done.
Scien&fically
validated,
and
ar0ully
constructed,
customer
acquisi&on,
communica&on,
and
reten&on
methods
for
small
businesses
and
entrepreneurs.

4. Right
now.
I
do
it
everyday,
and
I
can
do
it
for
you.
I
GUARANTEE
I
can
deliver
the
results
you
want
and
deserve.
Let's
connect
via
phone,
video
conference,
FaceTime,
or
Skype
to
discuss
how
I
can
DEEPLY
SERVE
you
and
your
audience.
I
will
help
you
make
more
money
and
increase
engagement
through
developing
a
tailored
message
that
fits
the
NEEDS
and
DESIRES
of
YOUR
AUDIENCE.
Let
me
ask
you
a
few
ques7ons…
• When
you
send
an
email,
does
EVERYONE
open
it?
• When
you
ask
a
ques7on,
does
EVERYONE
respond?
• When
you
place
a
link
in
your
blog,
does
EVERYONE
click
it?
• When
you
place
a
service
or
product
for
sale,
do
a
majority
of
people
JUMP
at
the
CHANCE
to
PURCHASE?
If
you
answered
no
to
these
ques7ons
(and
I
would
bet
you
a
cup
of
coffee
you
did),
are
you
asking
your
self
“why
not?”
• Why
aren't
people
opening
every
single
email?
• Why
aren’t
people
responding
to
your
ques7ons?
• Why
aren’t
people
engaging
and
clicking
on
your
links?
• Why
aren’t
your
sales
conversion
numbers
higher?
Scien&fically
validated,
and
ar0ully
constructed,
customer
acquisi&on,
communica&on,
and
reten&on
methods
for
small
businesses
and
entrepreneurs.

5. If
you
aren’t
asking
yourself
these
ques7ons,
you
should
be.
Shouldn’t
100%
be
the
goal?
We
live
in
reality;
not
fantasy-­‐world.
I
recognize
that
100%
might
be
profoundly
elusive,
if
not
nearly
impossible.
Despite
that
fact,
shouldn’t
we
be
trying
to
hit
the
goal?
If
you
aren’t
aiming
for
perfec7on,
it
is
impossible
to
achieve
it.
If
you
truly
believe
in
your
service
product
or
offering,
you
have
an
ethical
responsibility
to
get
it
in
the
hands
of
those
it
can
help,
right?
If
you
aren’t
doing
everything
in
your
power
to
achieve
this
goal,
you
are
shirking
that
responsibility.
You
might
be
asking,
what
can
I
do?
That
is
an
excellent
ques7on.
I
am
going
to
let
you
in
on
a
secret
that
might
change
the
way
you
perceive
the
online
market
place.
It
is
intui7ve
and
simple,
albeit
a
liKle
bothersome.
Why?
Scien&fically
validated,
and
ar0ully
constructed,
customer
acquisi&on,
communica&on,
and
reten&on
methods
for
small
businesses
and
entrepreneurs.

6. Because
we
like
to
think
we
are
all
unique
and
special
–
like
fingerprints
or
snowflakes.
But…
The
reality
is,
we
all
have
similari7es
to
others.
If
you
have
a
single
audience
member;
one
person
that
is
engaged,
purchasing
your
product
or
service,
or
simply
following
you,
you
have
some
extremely
powerful
informa7on
that
can
help
you
beKer
hone
your
message
to
your
en7re
audience.
This
can
be
accomplished
through
extrapola7on;
taking
data
from
a
small
sample
and
applying
it
to
a
larger
sample.
Speaking
to
your
audience
and
having
them
purchase
from
you
are
strongly
related.
This
rela7onship
can
be
represented
by
a
mathema7cal
equa7on:
Increased
Engagement
+
Increased
Conversions
=
Increased
Income
Let’s
break
this
down.
Increased
engagement
yields
greater
conversions.
Think
about
it.
If
more
people
are
engaged,
more
people
will
buy
your
product
or
service.
But
this
equa7on
demonstrates
the
SYNERGISTIC
POWER
of
engagement
and
conversions.
If
you
have
an
audience
of
1000
people
and
have
about
20%
of
your
audience
engaged,
you
have
about
200
people
actually
“following”
what
you
are
doing.
These
are
the
people
who
are
reading
your
copy,
responding
to
your
ques7ons,
etc.
If
you
are
able
to
convert
10%
of
your
engaged
audience,
you
are
conver7ng
20
people
(10%
of
200
people).
Scien&fically
validated,
and
ar0ully
constructed,
customer
acquisi&on,
communica&on,
and
reten&on
methods
for
small
businesses
and
entrepreneurs.

7. Take
the
same
example
of
1000
people.
But
in
this
example,
assume
you
have
40%
engagement
–
that’s
400
people.
If
you
convert
the
same
10%,
you
are
conver7ng
40
people
(10%
of
400
people).
By
simply
doubling
your
engagement,
you
have
drama7cally
impacted
your
income
with
the
same
conversion
rate.
However,
by
INCREASING
engagement,
you
will
INCREASE
conversions.
In
the
same
example,
you
would
have
a
400
engaged
people,
but
now
with
a
conversion
rate
to
20%;
so
you
are
now
conver7ng
80
people
(20%
of
400
people).
Same
list
size.
INCREASING
CONVERSIONS
and
INCREASING
ENGAGEMENT
yields
drama7cally
INCREASED
INCOME.
So,
how
can
you
impact
engagement?
You
have
to
get
to
KNOW
your
audience.
The
premise
is
simple.
You
have
to
SPEAK
their
language.
You
have
to
in7mately
know
and
understand
their
likes
and
dislikes.
You
have
to
know
the
things
they
value.
You
have
to
know
about
the
events
that
shaped
them.
In
essence,
you
have
to
speak
to
the
things
that
address
THEIR
pains
and
pleasures.
From
there,
you
can
impact
conversions.
How
can
you
impact
conversions?
Scien&fically
validated,
and
ar0ully
constructed,
customer
acquisi&on,
communica&on,
and
reten&on
methods
for
small
businesses
and
entrepreneurs.

8. Conversions
aren’t
just
about
sales.
If
you
have
an
audience
of
100,
and
convert
5%,
you
are
conver7ng
5
people.
Sure,
if
your
list
size
grows
and
the
conversion
rate
stays
the
same,
you
will
make
more
money,
i.e.
a
list
of
1000
at
a
5%
conversion
rate
is
50.
But
the
real
POWER
is
in
increasing
the
conversion
rate.
What
if
you
could
convert
50%?
From
our
example,
the
list
of
100
now
has
the
exact
same
number
of
people
than
the
list
of
1000.
Changing
the
conversion
percentage
can
have
an
exponen7al
impact.
Conversions
come
down
to
one
simple
incontrover7ble
fact.
You
have
to
offer
something
that
addresses
THEIR
specific
need
-­‐
NOT
what
you
THINK
they
need
or
want,
but
what
they
ACTUALLY
NEED
or
WANT.
You
must
addresses
a
specific
problem
that
a
person
has
and
either
give
them
something
they
want,
but
don't
have;
or
you
must
remove
something
they
have,
but
don’t
want.
How
do
you
get
this
informa7on?
I
am
giving
you
the
elegantly
simple
solu7on.
InvesEgate.
Seriously.
This
can
be
done
by
using
any
number
of
methods,
to
include:
1. Research
a. Amazon,
Quora,
Reddit,
blogs,
etc.
2. Surveys
Scien&fically
validated,
and
ar0ully
constructed,
customer
acquisi&on,
communica&on,
and
reten&on
methods
for
small
businesses
and
entrepreneurs.

9. a. You
can
develop
these
surveys
using
paid
soBware
such
as
Typeform
or
Survey
Monkey
or
you
can
use
FREE
op7ons
like
Google.
3. Interviewing
clients
or
customers
4. Virtual
focus
groups
a. You
can
use
paid
webinar
like
Mee7ng
Burner
or
Join.me
or
use
FREE
op7ons
like
Google
Hangouts
Or,
if
you
prefer
having
an
expert
help
you
in
researching
your
audience,
I
can
do
this
for
you.
I
am
the
premiere
provider
of
data-­‐driven
customer
acquisiEon,
communicaEon,
and
retenEon
for
small
businesses
and
entrepreneurs.
What
does
that
mean?
It
means
I
gather
informa7on
about
your
audience
and
use
it
to
introduce
you
to
them
and
their
needs;
I
clearly
define
what
they
WANT
and
NEED,
and
help
you
develop
a
tailored
message,
product
or
service
offering,
and
sales
funnel
to
meet
those
needs.
So
the
ques7ons
remain…
Are
you
was7ng
7me
and
money
on
a
product
or
concept
that
has
not
been
validated?
Are
you
certain
you
are
connec7ng
with
your
audience?
Are
you
maximizing
your
conversion
rate?
Are
you
maximizing
your
audience
engagement?
Scien&fically
validated,
and
ar0ully
constructed,
customer
acquisi&on,
communica&on,
and
reten&on
methods
for
small
businesses
and
entrepreneurs.

10. Are
you
measuring
these
things?
Is
your
marke7ng
scien7fically
grounded?
If
not…
It
is
7me
to
stop
reading,
and
start
taking
ac7on.
Contact
me
at
zelmanow@gmail.com.
Best,
Dr.
Ari
Zelmanow
hKps://www.linkedin.com/in/zelmanow
hKp://AriZelmanow.com
Scien&fically
validated,
and
ar0ully
constructed,
customer
acquisi&on,
communica&on,
and
reten&on
methods
for
small
businesses
and
entrepreneurs.