Digital marketing
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introduction to digital marketing and How to run a digital marketing campaign ?
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Digital marketing
- 2. Digital Marketing Alireza Akbari Cofounder of TechSharks
- 3. • Marketing Definition • Inbound vs outbound • What is DM • Why DM • DM Channels • Buyer’s Journey • Marketing funnel • More Resources Agenda
- 4. What is Marketing ● Philip Cotler: (father of Modern Marketing) The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. ● Marketing is about to connect with your audience in right place at right time.
- 7. Digital Marketing ? Hub Spot: DM is any form of marketing that exist online. Business leverage digital channels such as SEM, SMM, Email and websites to connect with current and prospective customers. Digital marketers are responsible of driving brand awareness and lead generation through all these digital channels.
- 12. Does digital marketing work for all businesses? Answer is YES DM can work for any business in any industry. Not to say all businesses should implement a digital marketing strategy in the same way.
- 13. Buyer's journey
- 14. Marketing funnel - Purchase funnel • A warnesss • I nterest • D esire • A ction
- 15. How long will it take to see results from my content? ● Often faster than offline marketing due to the fact it's easier to measure ROI ● Depends on the scale and effectiveness of your digital marketing strategy. ● Paid Marketing result is faster but free (organic) result take longer
- 16. Further Reading Digital Marketing For Dummies Ryan Deiss Russ Henneberry The Complete Digital Marketing Course 12 Courses in 1
- 17. Any Questions ?
Editor's Notes
- 2008-9 afg expert 2010 Techsharks 2012 ketabcha 2014 baztab 2016 hemayat 2018 sites.af 2019 elanona
- Marketing is about to connect with your audience in right place at right time. you need to meet them where they are spending their time Digital marketers are responsible of driving brand awareness and lead generation through all these digital channels In small companies one digital marketer are responsible for all and for big companies each marketer focus on specific channels First digital marketing back in 1990 , first search engine archie.
- Outbound : Push notification Inbound: SEO 91% of email users have unsubscribed from an email they previously opted into. 86% of people skip TV ads 44% of direct mail is never opened Also referred to as “interruption” or “push” marketing. get a message to a large number of people in an effort to make a sale. Message is general Print/TV/radio advertising social media advertising cold calling email blasts
- Marketing is about to connect with your audience in right place at right time. you need to meet them where they are spending their time Digital marketers are responsible of driving brand awareness and lead generation through all these digital channels In small companies one digital marketer are responsible for all and for big companies each marketer focus on specific channels First digital marketing back in 1990 , first search engine archie.
- DM has so many options and strategies associated with it. DM Use tools like analytics dashboards to monitor the success and ROI of your campaigns. https://datareportal.com/reports/digital-2019-afghanistan?rq=Afghanistan
- Big organization has dedicate staff for each channel SEO: This is the process of optimizing your website to "rank" higher in search engine results pages On page SEO: keywords for their search volume and intent Off page SEO: backlinks Content marketing: This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers like: Blog posts, Ebooks and whitepapers, Infographics SMM: increase brand awareness, drive traffic, and generate leads for your business. Email Marketing: a way of communicating with their audiences Branding Display netwrok Web and mobile push notification. messages that pop up on subscribers' mobile devices opt-in rate for push notifications was 67.5% 2018. Android devices (91.1%) iPhones (43.9%).
- Marketing is about to connect with your audience in right place at right time. you need to meet them where they are spending their time Digital marketers are responsible of driving brand awareness and lead generation through all these digital channels In small companies one digital marketer are responsible for all and for big companies each marketer focus on specific channels First digital marketing back in 1990 , first search engine archie.
- Awareness Stage: The buyer realizes they have a problem. Consideration Stage: The buyer defines their problem and researches options to solve it.
- Awareness: the first imporssion can be the last impression. Gain the attention of consumers Interest: if the consumer feels the product has no meaning for him or if he doesn’t find it captivating enough, he will never reach the purchase stage. Product communication should point to the consumer’s need. Desire: why they need it, if a customer night not actually need that product, the brand can try to create the want for it. Action: when the consumer has had a positive disposition towards the brand, he/she will be willing to try it or buy it