Keynote Marketing Student personal brand

1. PERSONAL BRAND EXPLORATION
Aren Guinane
Project & Portfolio I: Week 1
May 02, 2023

2. Nebraska's upbringing instilled in me a deep
admiration for diligence, a sentiment that
fl
ourished when I enlisted in the Air Force. I
am not one to evade challenging duties and
comprehend that life does not offer any
shortcuts. My ethos originates from the
three Air Force core principles: Integrity
First, Service Before Self, and Excellence In
All I Do.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Brand Manager
•Marketing Director
•Account Supervisor
BRAND ARCHETYPE - I go
about my work differently by
thinking outside the box. I am not
afraid to pitch ideas or go against
what might be the norm in the
industry. I bring fresh ideas to
the playing
fi
eld.
Marketing Manger for Professional Sports Teams

4. Hiring Managers and Department Leads
TARGET AUDIENCE
Ty Stover
Outreach Plan:
• To prepare for initial contact with him, I will do
research on titles that he work on and clients that
he has worked with.
• The method that I willies to initially contact Ty is
sending him a message on LinkedIn.
• If Ty doesn’t doesn’t respond I will probably send
him another message about a month or so later to
know that I am still interested in speaking to him.
Athlete Marketing Lead at
EA Sports
Kevin Coulhart
Outreach Plan:
• One thing I will do is research on the team. Win and
Losses. Also I will look at past ad campaigns and
promotions.
• My past instructor is married to him so I will talk
to her. I will also send him a message and try and
connect with him on LinkedIn.
• I will follow up with another message or responding
to something that he posted on his pro
fi
le.
VP of Marketing at Orlando
City SC
Caitlin Bird
Outreach Plan:
• I will look at UCFs partnerships and browse her
pro
fi
le and google to see things she worked on.
• I will send her a message on LinkedIn and tell her
the degree I am in and what I’m interested in doing.
• I don’t like bugging people so I will send her a
message and give it a good amount of time before I
message her again.
Dir. of Partnerships &
Talent Marketing at UCF
Athletics

5. GOALS
Short Term: 2024
•Having multiple job offers before I graduate
‣The way that I would measure success for
this goal is getting my name out there and
talking to different teams in the area and
nationally to lock down offers before I
graduate.
Mid Term: (2027)
•Grow my reputation and progress my in my
Career.
‣I would measure this goal by moving to the
next level either at the job I started at or at
another opportunity.
Long Term: (2030)
•Get a job in the NFL
‣Making connections with people that are
already in the League is a good indication
that I am going in the right direction to
reach this goal.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Mechanical Skills
SOFT
HARD
Novice / Adept / Expert
Computer Pro
fi
ciency Novice / Adept / Expert
Leadership Novice / Adept / Expert
Time Management Novice / Adept / Expert
Critical Thinking
SOFT
HARD
Novice / Adept / Expert
Persuasion Novice / Adept / Expert
Customer Service Novice / Adept / Expert
Sales Novice / Adept / Expert

7. I help Professional Sports Teams by
Engaging fans and selling tickets by
coming up with unique ideas and
thinking outside the box.
PROMISE

8. CREDENTIALS
Work Experience:
•General Manager, Mill City Grill and
Bar
•Dedicated Crew Chief, US Air Force
Education:
•Airmen Leadership School, US Air
Force
•Sports Marketing and Media, B.S., Full Sail University (2024)
Awards:
•Air Force Superior Service Award.

9. COMPETITION
Sarah-Anne Hedger
Industry Experience:
• Internship at Liv Golf Tournament
Education:
• Sports Marketing and Media BS, Full Sail
University
Leadership Experience:
• Internship at Liv Golf tournament.
• Manager of High School Sports Team
Skills and Pro
fi
ciencies:
• Communication
• Critical Thinking
• Problem Solving
Aren Guinane
Overall Online Presence:
• She has 18 connections and her banner isn’t
customized. She is active on other social medias
and her pro
fi
le url isn’t customized either.
• Grade:Average, 60 out of 100
Industry Experience:
• Volunteer at Multiple Esport
events
Education:
• Sports Marketing and Media BS, Full Sail
University
Leadership Experience:
• Supervisor in the US Air Force
• General Manager at Restaurant and Bar
Skills and Pro
fi
ciencies:
• Security Clearance- 1 Endorsement
• Problem Solving
• Critical Thinking
Overall Online Presence:
• Aren has 115 connections, he also has some posted
articles. It isn’t clear that he has any other social
medias that he is on. Aren also hasn’t updated the
banner or the url.
• Grade:Average, 70 out of 100

10. COMPETITION
Jordan Kendall
Noteworthy Experience:
• Graphic Design Marketing Intern
• Sponsorship Scout
Aren Guinane
Industry Experience:
• Graphic Design Marketing Intern,
Play9 Sports
Education:
• Sports Marketing and Media BS, Full Sail
University
Skills and Pro
fi
ciencies:
• Graphic Design- 1 Endorsement
• Market Research- 1 Endorsement
• Leadership
Overall Online Presence:
• Jordan had 119 connections, he doesn’t have a
customized banner. His pro
fi
le is well
fi
lled out with
a lot of information about himself. He has a nice
headshot.
• Grade:Average, 80 out of 100
Industry Experience:
• Volunteer at Multiple Esport
events
Education:
• Sports Marketing and Media BS, Full Sail
University
Leadership Experience:
• Supervisor in the US Air Force
• General Manager at Restaurant and Bar
Skills and Pro
fi
ciencies:
• Security Clearance- 1 Endorsement
• Problem Solving
• Critical Thinking
Overall Online Presence:
• Aren has 115 connections, he also has some posted
articles. It isn’t clear that he has any other social
medias that he is on. Aren also hasn’t updated the
banner or the url.
• Grade:Average, 70 out of 100

11. BRAND POSITION
As a sports-loving marketing professional, I am
dedicated to working hard and achieving success. I
understand that my own success is tied to the
success of the team or company I work for, and I am
committed to collaborating with colleagues to
achieve shared goals. With my experience in sports
marketing, I can help elevate brands and engage
audiences for professional sports organizations.
AREN G

12. NETWORKING &
MARKETING
Industry Events & Organizations
• XP League Finals
‣ June 23-25 | Full Sail University
• Veterans Beer Club Monthly Meeting
‣ May 18th | Oviedo Brewing Company
• Life After Full Sail Panel
‣ Every Month | Full Sail University
Digital Marketing
• Primary Content: I will post videos of players and teams
in the area. I will also post logos and promotional
material that I make.
• Primary Tools: I will use LinkedIn, TikTok, and
Instagram to promote my material. They will be in
picture and video formats.
• Website: I will you my portfolio to share with others and
that will allow them to get to my other social media
accounts to see things that I worked on and posted.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I already have someone that I consider a mentor.
His name is Jonny Greco, he is an industry
professional that has helped me many times
already.
Formal Education
• Sports Marketing and Media, Full Sail University,
2024
Technical Skills
• Develop Your Social Media Marketing Skills-
LinkedIn Learning, 08/23
• Course Photoshop 2020 Essential- LinkedIn
Learning, 07/23
• Course Data Analytics- LinkIn Learning, 02/24
Soft Skills
• Course How to Speak with Effortless Con
fi
dence-
Linkedin Learning, 09/23
• How to Persuade When Facts Don't Seem to Matter-
LinkedIn Learning, 01/24
• The Three Pillars of Effective Communication-
LinkedIn Learning, 02/24

14. Aren Guinane
I bring constant energy, fresh ideas, and
unparalleled leadership skills to the table. With my experience in
leadership roles, I'm skilled at motivating and inspiring others. Let's
tackle challenges and achieve success together!
“

15. REFERENCES
Singer, D., & Chi, J. (2019, August 14). The keys to esports marketing:
Don't get 'ganked'. McKinsey & Company. Retrieved May 7, 2023,
from https://www.mckinsey.com/industries/technology-media-
and-telecommunications/our-insights/the-keys-to-esports-
marketing-dont-get-ganked
Keep learning in the moments that matter. LinkedIn Learning with
Lynda: Online Training Courses for Creative, Technology, Business
Skills. (n.d.). Retrieved May 7, 2023, from https://
www.linkedin.com/learning/?trk=lynda_redirect_learning
How to become a sports marketing manager. LSU Online. (n.d.).
Retrieved May 7, 2023, from https://online.lsu.edu/newsroom/
articles/how-become-sports-marketing-manager/
11-2021.00 - marketing managers. O*NET OnLine. (n.d.). Retrieved May
7, 2023, from https://www.onetonline.org/link/summary/
11-2021.00
Kendall Bonner - team leader - the Kendall Bonner team at ... - linkedin.
(n.d.). Retrieved May 7, 2023, from https://www.linkedin.com/in/
kendallbonner
Sarah-Anne hedger - quick service assistant - linkedin. (n.d.). Retrieved
May 7, 2023, from https://www.linkedin.com/in/sarahhedger05