The document discusses VinylPlus, a voluntary sustainability program by the European PVC industry. It aims to create a long-term sustainability framework for the PVC value chain and promote an efficient use of PVC throughout its life cycle. VinylPlus has proven to be a key contributor to the circular economy by ensuring continuously growing and safe recycling of PVC, with over 5 million tonnes recycled since 2000. The initiative works to improve environmental protection in a sustainable and economically viable way.