By Lauren and Laura.

1. What have you learnt from your audiences feedback?

2. General Comments The lip syncing was accurate and smooth. The pace was kept fluently throughout. The cutting was in perfect time with the music. Continuity was clearly focused on. There was a variety of shots used. The band energy was kept throughout.

3. Improvements The beginning was quite sudden. A few more narrative shots could be included. Add in more effects. Possibly change the colouring.

4. Favourite Parts The high-angle shot on the lead singer as she lies on the floor. The contrast from black and white to colour. The band energy throughout. The close-ups of the instruments during the bridges.

5. What we did… We shot an opening scene which would then introduce the music video in an attempt to soften the abrupt opening. However when editing them together we found that the pace of the video was too powerful and did not much the speed of the previous scene. We added in some effects such as ghost trails, flashes and black and white shots to heighten the impact of the song. We felt that the performance shots should dominate the video as it is a fairly fast paced song. Therefore our use of narrative shots did not change and we kept them minimal.

6. What we learnt… We learnt that feedback can aid progression towards improvement towards the video as a whole. It was helpful and we took the comments into consideration when creating our final cut.