Lauren and Laura's "He Loves You" pitch.

1. A2 Music Video
By Lauren Sammout & Laura Di Paolo

2. We are L&L Productions…
 We are very creative.
 We’re good at sticking to deadlines.
 Continuity is our best friend.
 We want to entertain.

3. “He Loves You”
 The track for our music video is “He Loves
You” by The Pretty Reckless.

4.  The track is of the rock/pop genre.
 It is upbeat and fast paced with catchy
lyrics.
 The key audience for the Music Video
would be mainly teenagers from both
genders.

5. So, we propose…
 We take this song and turn it into a fast
paced music video full of energy and
various images.
 The editing will be parallel to the beat,
keeping the pace of the song.
 The genre will be half performance and half
narrative/location based.

6. In a more detailed explanation…
 The lyrics in “He Loves You” tell a story of
betrayal within a relationship from a female
perspective. Therefore we plan to portray
this in our music video.

7. Mise-en-scene
 We plan to use quite traditional ‘rock’ costumes for the
lead singer.
 The band will be in dark clothing, mainly in black to allow
the lead singer to ‘stand out’.
 The primary colours will be red and black, which are
traditional in rock.

8. Mise-en-scene
 We want to make our video as conventional as
possible.
 We will include real instruments to heighten the
impact of the music.
 The background of the performance location will
be simple and dark, allowing the performers to
stand out.
 The make-up will be quite natural, with the
addition of heavy black eyeliner!

9. Mise-en-scene
 The lighting will be a mix of light and dark,
depending on the lyric.
 We will also include flashing lights to
enhance the realism of the performance.

10. Possible locations include…
 The Drama Studio.
 Bedroom.
 Wandlebury Woods.

11. Casting
 We have acquired a cast for each role within the
video.
 We have each instrumentalist and an actor.
 Roles include:
 Lead singer
 Guitarist
 Bassist
 Drummer.

12. The technical bits…
 We will include an inset frame within a
photo album to show a past memory.
 We will edit the lighting and saturation in
various shots.
 We will keep a constant flow with the fast-
paced editing throughout the track.

13. Goodwin’s Analysis
 Visuals to lyrics - such as “on your knees”
she will get on her knees.
 Visuals to music - the singers/ band will
move to the beat.
 Voyeurism - In a bedroom or mirror to show
her reflecting on life.
 Artist Close-ups - we shall use them.

14. Continued…
 Genre - Narrative and performance.
 Intertextuality - We will include some;
although we have not made a final decision
yet.

15. CD/DVD Cover…
 We will be taking photos during the shoot.
 Possible ideas include:
 Artist close-up.
 Artist and band.
 ‘Artistic’ shots.
 The CD, Advert and Music Video will link together
through similar images taken from the shoot.

16. Key success factors…
 We have successfully acquired a cast and
crew.
 Costume, hair and make-up styles have
been planned.

17. What could (but won’t) go
wrong…
 The Drama Studio could be in use.
 Members of our cast could become
unavailable.

18. In conclusion…
 We will make a fast paced music video.
 It will include many technical elements.
 The impact of the song will be reflected
through the editing.
 Overall, we will make an all-round
entertaining video.