Today, you can choose to customize everything; from shoes to shirts to cars. Literally everything. However, we are offered limited possibilities when it comes to digital platforms. When using an ATM machine, a tablet, a microwave, a fridge, we are somehow forced to all go through the same process. This workshop will look into further incorporating the users tastes & offering tailor made experiences for already existing appliances and services. Get ready to have your codes lifted!

1. 897-68 Arabnet 2014 | Workshop
Document Ref. Arabnet Presentation, 4 March 2014
Hello!
Personalize your journey

2. Personalize your journey  slide 2 of 19
Who are we?
And
I’m Magali!
Hello!
I’m Sarah!

3. Personalize your journey  slide 3 of 19
Why are we here?

4. Personalize your journey  slide 4 of 19
We are here today to
* aerobics for the mind
* push our boundaries
* think outside the box
* talk and experiment “personalization”
* build scenarios
and fly spaceships if we want to!

5. Personalize your journey  slide 5 of 19
So what is “personalization”?
per·son·al·ize
Web personalization
enables the dynamic insertion, customization or suggestion of
content in any format that is relevant to the individual user, based
on the user’s implicit behaviour and preferences, and explicitly
given details.
e.g. user profiling, collaborative filtering, data analysis
Personalization is the process of tailoring content in
any format to the individual user.

6. Personalize your journey  slide 6 of 19
Customization vs. personalization
You explicitly specify what you want. It gives
explicit user control.
Customization is at a generic “feature” level, where
you see/hide etc what you want.
Personalization uses implicit interests and learns
what you like from your actions.
Personalization is at the data/content served level.

7. Personalize your journey  slide 7 of 19
Personalization is the future!
“You want to go where
everybody knows your name.”

8. Personalize your journey  slide 8 of 19
WE ARE IN THE FUTURE, LET YOUR
IMAGINATION GO!
THINK STRATEGICALLY AND AHEAD OF
THE CURVE
LET YOUR MANTRA BE: HOW TO BEST
PERSONALIZE A JOURNEY?

9. Personalize your journey  slide 9 of 19
Let the game begin!
Let’s start by getting in teams of 3

10. Personalize your journey  slide 10 of 19
Let’s avoid ...
Google
Apple/
Steve Jobs
Using
phones &
tablets
I cannot
think of
anything I don’t know
what to do
Jackie
Chamoun
Going to
the web
Mark
Zuckerberg

11. Personalize your journey  slide 11 of 19
Step 1: pick a service card
Each team selects a service from the box
< 5 min

12. Personalize your journey  slide 12 of 19
Step 2: take the service to the future
Each team re-imagines how the service will exist
Remember:
* medium/interface
* personnel
* logistics
* services provided
10 min

13. Personalize your journey  slide 13 of 19
Step 3: pick a character card
Each team selects a character from the box
< 5 min

14. Personalize your journey  slide 14 of 19
Step 4: build your character
Who will it be?
Criteria to keep in mind:
* character psychology
* behavior
* cultural background
* habits/lifestyle
* preferences/taste
10 min

15. Personalize your journey  slide 15 of 19
service
Create the surface
of interaction
between the 2
elements.
Sparks, insights,
ideas, etc
character+
Step 5: ideation & brainstorming
5 min

16. Personalize your journey  slide 16 of 19
Step 6: storyboarding
Identify the
reference
occasion in which
the interaction is
happening
Pinpoint how the
pattern habits of
your character
change your
service
Show how
the service is
personalized
according to the
preferences of the
character
What would
happen to the
story, had it been
your neighbour’s
character?
1 32 4
Create a scenario where the service is personalized according to your character’s preferences.
15 min

17. Personalize your journey  slide 17 of 19
Let’s act it out, let’s discuss!

18. Personalize your journey  slide 18 of 19
What have you learnt today?
Pushing experiences an extra mile.

19. Thank you!
this was Personalize your journey
897-68 Arabnet 2014 | Workshop
Document Ref. Arabnet Presentation, 4 March 2014
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