Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Mobile App & Game Biz

4.238 Aufrufe

Veröffentlicht am

Raki Bench - Founder Allo Apps
Sep 3, 2015 at Arab Affiliate Summit, Cairo, Egypt

Veröffentlicht in: Internet
  • I like this service ⇒ www.HelpWriting.net ⇐ from Academic Writers. I don't have enough time write it by myself.
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • There is a useful site for you that will help you to write a perfect and valuable essay and so on. Check out, please ⇒ www.WritePaper.info ⇐
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • God bless you Ted. You saved me tons of money. I almost went to bought an overpriced side table until I saw your plans. Thanks for all the great ideas. It's gonna keep me occupied for a long time :) ☞☞☞ https://url.cn/ktFCrsHZ
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • NOTE TO READERS: Do NOT Buy Any Shed Plans Until You've Seen This... ✔✔✔ https://url.cn/sIEM11KJ
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Get Instant Access to 12000 SHED PLANS, Download plans now. ➽➽ https://t.cn/A62YdYfe
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

Mobile App & Game Biz

  1. 1. Raki Benchaou Skype: Raki.bench Facebook: Raki Bench
  2. 2. More than 400 Apps
  3. 3. More than 4,000,000 Downloads
  4. 4. Our Agenda Today… 1. The Idea ( Market Research ) 2. Development ( Design & Programming ) 1. Outsourcing 3. Monetization 4. Publishing 5. Marketing ( Making Money ) 6. Case Study 7. Q&A
  5. 5. What & How does it work? • Market Research • Develop App & Game • Integrate Ads & In-App Purchase • Make money from Ads & IAP • Repeat
  6. 6. What & How does it work? Market Research Development ( Outsourcing ) Monetize Publish Tweak & Optimize Make Money
  7. 7. The Idea
  8. 8. DO NOT Reinvent The Wheel !! Market Research
  9. 9. Crush the Castle Angry Birds Market Research
  10. 10. + = Market Research
  11. 11. Study Top Charts
  12. 12. Mobile Gaming is HOT !!
  13. 13. Study Top Charts
  14. 14. Study Top Charts
  15. 15. App & Functionalities • App Categories • Photo & Video, Utilities, Educational • Functionalities • Apply effect, Expense tracker, etc
  16. 16. Gameplay & Theme • Gameplay • Running, Shooting, Puzzle, etc • Theme • Animal, Candy, Zombie, etc
  17. 17. What & How does it work? Market Research Development ( Outsourcing ) Monetize Publish Tweak & Optimize Make Money
  18. 18. I m not a designer neither a programmer Why?
  19. 19. App Design • Look for Style • Look at some amazing art and style in successful apps • Keep it Simple
  20. 20. App Design Examples
  21. 21. • Stock images ( shutterstock.com, www.istockphoto.com gettyimages.com ) • Games Assets (gamedevmarket.net , graphicriver.net, reddit.com/r/GameAssets, chuppaMobile.com etc…. ) • App Graphic assets (graphicriver.net , chuppaMobile.com etc…. ) Art & Assets & Graphics
  22. 22. Outsourcing the App Design • Where to find Artists & Designers? • The Philippines option • How do I hire them? • Job Site : onlinejobs.ph + easyoutsource.com
  23. 23. App Development Tools • iOS - Xcode • Android - Android Studio • 3rd Parties (e.g. PhoneGap)
  24. 24. Game Development Tools • Native (C++, Objective-C, Java, etc) • Library (Cocos2d, SpriteKit, Metal Graphic Frameworks, etc) • Game Builders ( Unity 3D etc…)
  25. 25. Unity 3D
  26. 26. Unity 3D • Windows / Mac OS • Can make both 2D/3D • Publish in most of the Store. • http://unity3d.com
  27. 27. Explaining your project to the Programmer
  28. 28. Explaining your project to the Programmer • Is he going to steal my Idea? • Where to find Programmer? • Look for Companies when you begin. • India, Pakistan, Indonesia, Thailand, Vietnam • How do I know if they are good?
  29. 29. Managing Projects • Track their work • Software ( TimeDoctor, TimeProof etc..) • Communicate • Basecamp, Skype • Setting Goals • ( Weekly, Monthly Target, payment cut etc…) • How do I pay them if I am satisfied • ( Direct via Paypal, Jobsite, deposit, escrow etc..)
  30. 30. Reskin
  31. 31. What & How does it work? Market Research Design & Development Monetize Publish Tweak & Optimize Make Money
  32. 32. Study Top Charts How many monetization channels?
  33. 33. Monetization Channels • Advertising • In-App Purchases
  34. 34. Ad Networks
  35. 35. Advertising Tactics • 100% Fill-rate is a joke • Use multiple Ad networks • Apply Waterfall model • Use Rewarded Video
  36. 36. Waterfall Model Chartboost AppLovin AdMob
  37. 37. Advertising Placement Where in the App I place the ads? • Game start • Game over • Pause screen • Rewarded video • Banners for Content App
  38. 38. Advertising Placement
  39. 39. In-App Purchase Tactics Currency = Coins, Heart..
  40. 40. In-App Purchase Tactics Time = Monetize
  41. 41. In-App Purchase Tactics Timed Offer
  42. 42. In-App Purchase Tactics Free = Rewarded Video
  43. 43. In-App Purchase Tactics Unlock Characters
  44. 44. What & How does it work? Market Research Design & Development Monetize Publish Tweak & Optimize Make Money
  45. 45. Publish WHERE?
  46. 46. App Store(s) • Apple App Store ( 99$ per year ) • Google Play Store ( 25$ ) • Amazon App Store ( Free ) • Windows Phone Store ( 19$ ) • Samsung App Store ( Free ) • Blackberry, Barns&Nobels etc….
  47. 47. What & How does it work? Market Research Design & Development Monetize Publish Tweak & Optimize Marketing - Make Money!!
  48. 48. More? Marketing
  49. 49. App Store Optimization (ASO) “Process of improving the visibility of a mobile app” credit: Wikipedia
  50. 50. Optimization • Icon • Screenshot • Description • Keywords & Description • Price / App Features / etc
  51. 51. ASO • ASO = App Store Optimization • KWO (KeyWord Optimization) • CRO (Conversion Rate Optimization)
  52. 52. Tweak & Optimization
  53. 53. Tweak & Optimization
  54. 54. Tweak & Optimization
  55. 55. Tweak & Optimization
  56. 56. App Discovering
  57. 57. App Discovering source: http://techcrunch.com
  58. 58. Search Behaviour • Category or Genre • game, magazine, olympics • App Title • angry birds, minecraft • Inspirational Search • great app, new app, top app • App Functions • crop photo, download video, camera effect
  59. 59. Keyword Research • Seed Keywords • Brainstorming • ASO Tools • Relative words • Top Charts
  60. 60. ASO “Keyword” Tools • sensortower.com • appcodes.com • mobiledevhq.com • searchman.com • and more …
  61. 61. ASO “Keyword” Tools source: http://sensortower.com
  62. 62. Analyse Feedback credit: Sensortower
  63. 63. Google Keyword Tactics Candy Crush Saga
  64. 64. Google Keyword Tactics Modern War
  65. 65. Localization source: http://sensortower.com
  66. 66. The Principle of ASO • ASO is not “Fire and Forget” Method • Target less competitive kw when start • Pick the battle you can win • Download increase —> Target higher competitive kw
  67. 67. Study Top Charts Best keyword?
  68. 68. The Best Keywords • High Relevance • Less Competition • High Traffic
  69. 69. Viral Marketing • Text • Picture • Video • PS. Don’t only sell the “App” • PSS. Sell the “Story”!
  70. 70. Viral Marketing
  71. 71. Paid Traffic • User Acquisition Cost • CPI > $1 for quality app user • CPI > $2 for gamer • ARPU (Average Revenue Per User) • ARPU > CPI = Profit
  72. 72. User Acquisition Channels • Ad networks • Facebook Ads • Cross Promotion • Other PR Channels
  73. 73. Facebook Ads Strategy Important!! Integrate “Facebook SDK” to track “Mobile App Install”
  74. 74. What & How does it work? Market Research Design & Development Monetize Publish Tweak & Optimize Marketing - Make Money!!
  75. 75. Measure the Result • Learn how people USE your app • Analyse the FEEDBACK, review & suggestion • Analyse the PATTERN of the download & revenue • Study the DEMOGRAPHIC of app users • Study user BEHAVIOR in the app
  76. 76. Analyse User Behaviours source: localytics.com
  77. 77. Analyse Patterns source: localytics.com
  78. 78. Analyse Demography source: localytics.com
  79. 79. Analytic Tools • flurry.com • google.com/analytics/mobile • localytics.com • and more …
  80. 80. Case Study
  81. 81. Case Study : The Idea
  82. 82. • Market Research : Quiz/Trivia apps • App Store Trends : Guess Something • My Theme : Movies ( Harry potter) - Kids Show ( SkyLanders …) • Monetization: In App + Ads Case Study : The Idea
  83. 83. Explaining your project to the Programmer Cost ? 70$
  84. 84. Case Study : The App
  85. 85. Case Study : Revenue
  86. 86. Connection & Mindset • Think as a BUSINESS! • You need to NETWORK to build a NETWORK! • POSITIVE MINDSET is a must! • TAKE ACTION!
  87. 87. Raki Benchaou Case Study with

×