3. APTTUSAPTTUS Confidential
Housekeeping
• Ask questions via chat box
• Listen via VOIP or dial-in
• Presentation and slides will be emailed to all attendees
• Interactive sessions – polls throughout event
• Hashtag: #CPQ2013
#CPQ2013
4. APTTUSAPTTUS Confidential
You’re Invited to the Series
• 6 Webinars – all for Sales Leaders and Operations
• Focus around better Salesforce utilization including
quoting, Chatter, contract management, and more
• Speakers include representatives from
Symantec, Salesforce, Motorola, and more
Details will be sent to ALL attendees
#CPQ2013
9. APTTUSAPTTUS Confidential
You need seamless Quote-to-Cash
inside the Salesforce Cloud
Quote Propose Contract Comply
ERP
Opportunity
#CPQ2013
Apttus not only met out current quoting needs but will also
meet our anticipated future needs as our business expands.
”“ Larry Casey
Director
Global Applications
10. APTTUSAPTTUS Confidential
Create a Quote
from an
Opportunity
Quick Quotes
Guided Selling
Compare Quotes
Standard or
Advanced
Approvals
Proposal
Creation &
Delivery
Create and
Manage
Contracts
Quote &
Contract
Acceptance
Dashboards &
Reporting
Manage Installed
Base &
Renewals
Quote-to-Cash Flow
#CPQ2013
Viewable on iPad
11. APTTUSAPTTUS Confidential
Document
Management
Guided Selling
and Rules
Manage Pricing
Quote-to-Cash Administration
Product
Catalog/
Hierarchy
• Create
products, servic
es and bundles
• Add
images, attribut
es and
properties
• Create Pricelists
• Charge Types
• Price Types
• Methods
• Constraint Based
• Inclusion
• Exclusion
• Recommend
• Warn
• Create Templates
using Microsoft
Word and Apttus
X-Author
#CPQ2013
All data within Salesforce
Configured with Salesforce Admin tools
Simple to complex Workflows and Notifications
‘Clicks, Not Code’
12. APTTUSAPTTUS Confidential
Results of Quote-to-Cash
• Days Sales Outstanding (DSO) Reduction
– Sales cycle velocity, AE empowerment, accurate quotes, Chatter
collaboration
• Contract risk reduction
– Pre-approved templates, commitment visibility for SOX
compliance.
• Increase Average Selling Price
– Guided Selling, Cross-Selling, Up-Selling
– Deal Optimization, Discount Management.
• Optimize RevRec (Revenue Recognition)
– Greater control through approval rules.
#CPQ2013
13. APTTUSAPTTUS Confidential
Quote-to-Cash Success Metrics
• Pipeline by Product, Channel, Type, etc.
• Win (Pipeline Conversion) Rate %
• Average Quote-to-Contract Cycle Days by Deal Type #
• Average Selling Price $
• Weighted Discount and Margin $
• Non-standard contract terms %
• On-time Renewal Rate %
#CPQ2013
14. APTTUSAPTTUS Confidential
Saba Previous Quoting Process
SALES
Evaluate Needs
Submit Final Order
Form request for
Approvals
Qualify
Opportunity
Submit Initial
Proposal/ Budgetary
Quote (Manual)
Ongoing final
Negotiations
(Product
Mix/Discounts)
Submit
Order
Form
(Manual)
FIN/LEGAL/OPS
SALES OPS L
Approvals: Discounts/
Non-Standard Terms
Ad-Hoc
“Approval Shopping”
(Manual, Email, Phone)
Last Min.
Approvals
(Outside
BM)
• Lack of clear quoting best practices and approval processes
• Deals with Revenue Recognition issues
• Chaos/confusion during Quoting and Ordering process
• Negative Sales Productivity
• NO deal analytics or metrics/reporting capabilities
QUALIFIED DISCOVERY SELECTED
PROPOSAL/
RFP/DEMO
IN LEGAL
BigMachines
BigMachinesSalesforce™
15. APTTUSAPTTUS Confidential
Process Improvement Methodology
Baseline analysis of
current state
•AS-IS Process
•Interviews
•Business
Challenges/Pain
Points
•Understand Saba
Products and config’s
•TO-BE Process
•Use Case Demo
presentation set-up
and configuration
•Approval
Workflows
•ROI Analysis
•1:1 use Case Demo
with key
stakeholders
•Additional
analysis, if
required, to confirm
solution meets
business needs
Key Tasks
•Voice of the field
(VOF)
•Opportunity for
Improvement
•AS-IS Process
Maps
•Stakeholder
Analysis
•TO-BE Process
•Approval workflows
•Use Case
Demo/Presentations
•ROI Analysis
•Finalized TO-BE
Process
•Finalize Approvals
WorkFlows
•Pricing Committee
Approvals
•Executive
Presentations
Deliverables
Baseline
Current
Identify
Actions
Plan
Transition
Implementation
Readiness
•Business
Requirement
Document
(BRD)
•Analyze Quoting
Solutions
•Budgetary
Estimate
•Project Plan and
Timeline
•Saba Specific
Demo
16. APTTUSAPTTUS Confidential
“Sab
Quoting Process – Present State
Evaluate
Needs
(Solution Selling)
Final
Quote
Qualify
Opportunity
Submit Budgetary
Quote/Proposal
Final
Negotiations
(Revise Quote)
Submit
Order
Form
Leverage
Deals Structuring
Best Practices/
Prior Successes
Deal Desk
Intelligent Approval Routing for
Discounts, (Non-)Standard Terms
Dashboards/ Reporting
Capabilities
Deal Analytics
QUALIFIED DISCOVERY SELECTED
PROPOSAL/
RFP/DEMO
IN LEGAL
17. APTTUSAPTTUS Confidential
Lessons Learned
• Secure Executive Sponsorship PRIOR to starting a
project. Engage executive sponsor on a regular basis
via regular checkpoints.
• Identify other change agents and build a coalition to
drive change.
• Sales teams need clear and precise instructions on
Quoting and Approval processes. Ensure rigorous
training and documentation is available.
• Be Patient!
#CPQ2013
We begin with a quote.Once the customer asks for a quote, a sales person typically has to provide the product or service, its options and the pricing in the quote. This can entail a simple selection of the offering from a product catalogue or price book, or a highly complex product and pricing configuration of a bundle of products and services.Apttus enables product selection, configuration, pricing and approvals, again all natively inside salesforce.com.
And finally, ensuring that after all the sales efforts, the right outcomes are actually realized by your organization.Comply examples are things such as managing simple dates or tasks, to complex milestones or renewals through complete integration into your financial system to ensure that transactions, payments, etc are accurate and in compliance with the actual agreements in place.Because all the relevant data is inside salesforce, reporting, dashboards, and other management tools are available across the entire process continuum.
Quote to Contract is continuous flow. Typically 70-80% of business is repeat. Business needs to think of this flow as a loop and not a straight flow because customers can enter anywhere in the process and it’s important that we create new opportunities from old business. Apttus does this with a consistent UI with Salesforce, but can also work natively on an iPad.