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The Apsalar Mobile Data Management Platform

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A high level summary of the approach and capabilities of the mobile-first customer data management platform from Apsalar.

Veröffentlicht in: Mobil
  • Data Management Platforms puts audience insights at the center of all advertising platforms by aggregating first-party and third-party data from various sources. http://bit.ly/2lWkApw
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  • Leverage the power of audience insights and build 360 degree personalized marketing campaigns using Adobe Audience Manager. https://goo.gl/VYQhy2
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The Apsalar Mobile Data Management Platform

  1. 1. It’s Time to End Mobile Blindness Across Marketing Ryan Grenier – VP of Product Development APSALAR MOBILE DMP:
  2. 2. #MAU2015 ABOUT APSALAR MMP AND PARTNER 45K+2.3B+ 100+ DEVICES TRACKED GLOBAL FOOTPRINT APPS WITH SDK MCOMMERCE FOCUS MCOMMERCE CLIENTS NO CONFLICT OF INTEREST USA INDIA BRAZIL
  3. 3. #MAU2015 COMPANIES MUST CATCH UP TO CUSTOMERS 40% PC Web 8% Mobile Web 52% Apps CONNECTED CONSUMER TIME 2014
  4. 4. #MAU2015 MOST DATA MANAGEMENT SYSTEMS ARE COOKIE-BASED BLIND TO 52% OF BEHAVIOR
  5. 5. #MAU2015 COMPLETE MOBILE DATA MANAGEMENT APSALAR ATTRIBUTION APSALAR AUDIENCES APSALAR DATASYNC MOBILE DMP
  6. 6. #MAU2015 APSALAR ATTRIBUTION Rich data to rank marketing effectiveness {Optimized for ecommerce, retail, travel, and personal finance } MMP and strategic partner to all major inventory sources Impressions Ad clicks Installs App Launches In-App Browsing In-App Purchases Custom Events ARPU LTV Revenue
  7. 7. #MAU2015 APSALAR AUDIENCES Accommodates any existing infrastructure { Mobile-first omni- channel data management} Unite your App, Mobile/PC web, CRM, other data Create persistent omni-channel profiles Enhance profiles with 3rd party behavioral data Custom analytics and insights Create high performing audiences for future marketing
  8. 8. #MAU2015 APSALAR DATASYNC Securely share audiences and data across platforms Set business rules in Apsalar interface Data automatically formatted to each platform Step-by-step rules builder {Simple and safe platform integration and data sharing}
  9. 9. #MAU2015 MODULAR TO BE ACCRETIVE APSALAR ATTRIBUTION APSALAR AUDIENCES APSALAR DATASYNC MOBILE DMP
  10. 10. #MAU2015 3 EXAMPLE USE CASES • Identify web only, app only, and web plus app buyers and compare LTV • If hypothesis is valid, field mobile install marketing efforts against web buyers “Would my web customers buy more if they had my mobile app?” • Match in-app browser device IDs to PC retargeter cookies • Deliver targeted messages to close sales in highly efficient PC Display • Match cookie IDs of website browsing to mobile device IDs • Use precision email, push notifications and Mobile Display advertising to reach customers as they travel “I lose sales to competitors from my travel customers who browse in-app but buy on the PC web.” “I could drive incremental purchases from web travel buyers if I could deliver targeted messages to their phones.”
  11. 11. #MAU2015 COLLECT MEASURE UNITE ENHANCE SEGMENT PROTECT SHARE IT’S YOUR MOBILE DATA IT WITH MOBILE DMP
  12. 12. #MAU2015 THANK YOU Ryan Grenier VP of Product Development APSALAR www.Apsalar.com

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