Presentation for Angel Launch's Startup Venture Summit on Facebook basics - best practices for creating professional Facebook pages. There's several pictures but some good info to share!

1. Best Practices for Creating
Professional Facebook Pages
Apryl DeLancey
BLAZE PR
@BlazePRTeam
@WomenLikeSports

2. Agenda
What are realistic goals – how to set them
What should my page look like?
How often should I post?

6. Setting Realistic Goals
Be careful comparing to others that are “wildly
successful”
Focus on what you are trying to accomplish
Be honest with yourself about your budget and
what contacts can do for you

10. What Should My Page Look Like?
Use your cover photo to tell a story
Make your timeline/milestones interesting (and
part of your story)
Don’t “overproduce” everything – cell phone
pictures work too

14. How Often Should I Post?
“Popular” with your inner circle does not
translate to Facebook popularity
Old marketing rules don’t apply without the
right context
Overshare = bored audience…so what!

15. Takeaways
Set realistic goals
Focus on quality
Give EVERYTHING the “so what” test

16. Questions?
adelancey@blazepr.com
@BlazePRTeam
@WomenLikeSports