CSGS is the event of the year for social platforms, developers, and investors throughout the world. CSGS brings into sharp focus the challenges of game development, distribution and monetization across borders, tackling such topics as gaming as service, virtual goods and microtransaction, free-to-play business models, outsourcing production, bringing games over from China to the world and vice versa. The mission of CSGS is to promote a vibrant developer community and culture through keynote speech, panel discussion, product demo and many more, to encourage an open ecosystem in China and rest of the world.

1. 2nd Annual
China Social Game Summit 2010
Connect ·Engage ·Rejoice
April 9-10, 2010 │ Beijing, China
Hosted by:
Contact: Cecilia Shen
P. +86 138 1042 9947
F. +86 10 8232 8090
cecilia.shen@appleap.com

2. 1. General Information
About China Social Game Summit (CSGS)
 CSGS is the event of the year for social platforms, developers, and investors
throughout the world.
 CSGS brings into sharp focus the challenges of game development, distribution and
monetization across borders, tackling such topics as gaming as service, virtual goods
and microtransaction, free-to-play business models, outsourcing production, bringing
games over from China to the world and vice versa.
 The mission of CSGS is to promote a vibrant developer community and culture through
keynote speech, panel discussion, product demo and many more, to encourage an
open ecosystem in China and rest of the world.
About Organizer
AppLeap Infinity Venture Partners
AppLeap is a leading social game tracking site IVP is a leading VC fund mainly targeting the
in China by providing app analytics, industry early stage companies in Japan and China with
report, news feed, game review and social a focus on consumer facing Internet and
media marketing consulting service. mobile companies.
© 2010 AppLeap Inc. All Rights Reserved.

3. 2. Why Attend?
An Event You Can’t Miss!
The best and only vertical event in
China focusing on social game
Meet the leading social platforms
and developers around the globe
Watch the coolest product demo
that will define the future
Embrace the world-class networking
opportunities for partnership
Learn about cutting-edge Chinese
made social, mobile and web games
© 2010 AppLeap Inc. All Rights Reserved.

4. 3. Who Attend?
Meet the world’s top brands with great networking opportunities.
Region
Platform
Developer
Advertiser More to come
Investor More to come
Media More to come More to come
© 2010 AppLeap Inc. All Rights Reserved.

5. 4. Agenda
AppLeap & IVP 2010
CHINA SOCIAL GAME SUMMIT
April 9-10, 2010
Four Points by Sheraton, Beijing China
Connect · Engage · Rejoice
9-Apr, Fri 09:00 - 12:30 Keynote Speech
12:30 - 13:30 Lunch
13:30 - 18:00 Social Game Panel Discussion
19:00 - 21:00 Reception Dinner
22:00 - 01:00 After Party
10-Apr, Sat 10:00 - 12:00 LaunchPad/Product Demo
12:00 - 13:30 Lunch
13:30 - 18:00 Web & Mobile Game Panel Discussion
Note: Please ask for spreadsheet schedule for more details.
© 2010 AppLeap Inc. All Rights Reserved.

6. 5. Flashback
Thank you to our 2009 Sponsors/Partners!
© 2010 AppLeap Inc. All Rights Reserved.

7. 6. Testimonial
“The conference is very impressive, “The summit provides a lot of
professional, and highly focused. It credibility. It's one of the few forums
serves a very good platform for those that allow industry leaders whether it's
people who want to understand more on the entrepreneurs' the investors' or
about SNS and social apps.” the media's side to come together.”
Keso, Denise Peng,
CEO/IT blogger Executive VP of BD
Celia Pan,
VP of New Media
David Zhang, CEO
“Excellent conference, I will definitely be
“Great conference, I can’t bringing more people from my company
wait for the next year!” next year, great job!”
Source: Comments from 2009 conference evaluations
© 2010 AppLeap Inc. All Rights Reserved.

8. 7. Registration Fee
PARTICIPANT CNY USD JPY DEFINITION
Developer is defined as someone
who already has a published app
DEVELOPER on any major open SNS platforms
(e.g. Renren, 51, Facebook,
MySpace, Mixi, DeNA, etc.)
Early registration before the
Early Bird ¥700 $120 ¥12,000 March 26 deadline will save you
$30 off the on-site list price.
List Price ¥1,000 $150 ¥15,000 Pay at door price.
Non developer is someone who
NON DEVELOPER does not have a published app on
any social platforms.
Early registration before the
Early Bird ¥2,500 $350 ¥35,000 March 26 deadline will save you
$100 off the on-site list price.
List Price ¥3,250 $450 ¥45,000 Pay at door price.
© 2010 AppLeap Inc. All Rights Reserved.

9. 8. Levels of Sponsorship
LEVEL SPONSORSHIP PLAN CNY USD MAX
1 Summit Title Sponsor ¥300,000 $45,000 1
2 Track Title Sponsor ¥100,000 $15,000 2
3 Day 1 Reception Dinner Sponsor ¥80,000 $12,000 1
4 After Party Sponsor ¥60,000 $9,000 1
5 LaunchPad/Product Demo Sponsor ¥50,000 $7,500 2
6 Partnership Sponsor ¥30,000 $4,500 4
7 Badge Sponsor ¥30,000 $4,500 1
8 Official Brochure Sponsor ¥20,000 $3,000 1
© 2010 AppLeap Inc. All Rights Reserved.

10. 9. Contact
Interested in becoming a 2010 China Social
Game Summit sponsor? Please contact:
Cecilia Shen
Business Development Manager
P. +86 138 1042 9947
F. +86 10 8232 8090
cecilia.shen@appleap.com
© 2010 AppLeap Inc. All Rights Reserved.

11. Appendix I: Hotel
永泰福朋喜来登酒店
Four Points By Sheraton, Beijing Haidian
北京海淀区远大路25号1座
Tower 1, 25 Yuanda Road, Haidian District
Beijing 100097 China
Phone: +86 10 8889 8888
Our hotel is located in the heart of Beijing’s
technology district – Haidian District – a short drive
from major government and business organizations,
research centers, Zhongguancun Science and
Technology Park, and universities. The Summer Palace,
the Great Wall of China, and the Olympic Stadium
“Bird’s Nest”, among other popular sightseeing
attractions, are all within easy access. Shopping is
within walking distance, in none other than Asia
Pacific’s largest shopping mall “Golden Resources,”
featuring more than 1,000 shops, restaurants, bars
and movie theaters.
http://www.starwoodhotels.com/fourpoints/property/overview/index.html?propertyID=3017
© 2010 AppLeap Inc. All Rights Reserved.

12. Appendix II: Venue
Note: This is NOT the final version but a design mockup. It is subject to change without prior notice.
© 2010 AppLeap Inc. All Rights Reserved.

13. Appendix III: Demo Booth
Note: This is NOT the final version but a design mockup. It is subject to change without prior notice.
© 2010 AppLeap Inc. All Rights Reserved.

14. Appendix IV: Floor Plan
Note: This is NOT the final version but a design mockup. It is subject to change without prior notice.
© 2010 AppLeap Inc. All Rights Reserved.

15. Appendix V: Grand Ballroom
Note: This is NOT the final version but a design mockup. It is subject to change without prior notice.
© 2010 AppLeap Inc. All Rights Reserved.

16. Appendix VI: Track Room
Note: This is NOT the final version but a design mockup. It is subject to change without prior notice.
© 2010 AppLeap Inc. All Rights Reserved.

17. Appendix VII: After Party
Mystery Planet Dance Performance
Dream Magic Show
Transparent Bubbles
Drinks, music and more…
Note: This is NOT the final version but a design mockup. It is subject to change without prior notice.
© 2010 AppLeap Inc. All Rights Reserved.

18. Thank you!
Other inquiries?
Contact us!
AppLeap Inc.
Suite #1012, Xueyuan Int’l Tower
#1 Zhichunlu Road, Haidian District
Beijing 100191 China
+86-10-8232-8090 tel/fax
AppLeap.Inc@gmail.com
DISCLAIMER:
This presentation is solely for the use of
business discussion. No part of it may
be circulated, quoted, or reproduced for
distribution outside the meeting
environment without prior written
approval from AppLeap Inc. This
material was used by AppLeap Inc.
during an oral presentation; it is not a
complete record of the discussion.
© 2010 AppLeap Inc. All Rights Reserved.