Fueling A_B experiments with behavioral insights (1).pdf
Resumme l
1. ADEWALE APONMADE O.
Tel: +2349026712611.
E-mail: aponmade@yahoo.com.
Address: Plot 24 block 25, Federal Housing Estate, Isheri – Odofin, Baruwa Ipaja Lagos.
PERSONAL PROFILE & SKILLS.
An experienced Retail marketing and Sales, Channel Development, Key Account, B2B sale, brand promotion,
Customer relation, HORECA, Trade Marketing, conventional sales, PR and media relation, Business Development,
Administrative support, Sales planning, Activation, Event Management and branding personnel. With over Five (5) years
Local and international working experience, my abilities and skills are, but not limited to the following:
• Ability to easily adjust to working condition and environment.
• Ability to strategize and surmount challenges with little or no supervision.
• Ability to increase the productivity of organization.
• Ability to break hard grounds (penetrate market) irrespective of competition/challenges.
• Deep commitment to professional attitude development with impeccable integrity.
• Goal oriented, Problem solving, Innovative, Self-driven.
• Ability to drive with PMA and work along within team(s).
• Proficient in Ms Office tools – Excel, Words and Power point.
• Good communication and interpersonal skills.
• Ambitious, Analytical and determined.
OBJECTIVES:
• To add value and increase the turnover of an organisation.
• To grow vertically, horizontally and contribute towards the increase of the organization’s ROI.
• To utilize skills in a diverse socio-cultural working environment towards the growth of an organization.
Birth Date: 21-08-1980. Sex: Male. Exp Salary: N 200,000.
Nationality: Nigerian. Cur Salary: N 95,000 Notice Period: 2 weeks.
EDUCATIONAL QUALIFICATIONS: PERIOD
• University Degree - B.sc in Sociology. University of Ilorin, Kwara State. 2004 – 2008
• Advance Level Certificate. Kwara State Polytechnic, Kwara State. 2003
• High School Certificate. Community High School, Ibadan, Oyo State 2002.
CERTIFICATIONS: PERIOD
• National Youth Service Corps Certificate. 2008 – 2009
• Basic Sales Management for Key Account personnel Certificate. 2011
EXPERIENCES:
Company Living Trust Integrated Limited (SME) Ibadan Nigeria.
Position Channels & Customer Development Executive. June 2015 till date
Responsibilities • Product presentation at Seminars, AGMs, and cooperative meetings.
• Development of Key distributors in major cities with viable business capacity.
• Designing of broader distribution line and marketing support for key distributors.
• Conferring with customers through telephone or in person to provide products
information, take orders and establish lasting business relationships.
• Product introduction to Supermarkets, institutions, and Schools.
• Keeping records of customers’ interactions and transactions.
• Contacting customers in order to respond to inquiries, or notify of any planned
adjustments.
• Referring unresolved customer grievances to designated departments for further
investigation.
2. • Recording details of inquiries, complaints, comments and action taken.
Company Juicy Drinks and Beverages (SME) Ibadan Nigeria.
Positon Market and Channels development Exec. (Part Time). Jan – October 2015.
Responsibilities • Product line planning, equipment sourcing and coordination.
• Participation in decisions on legal requirements and other forms of registrations.
• Initiating development that can enhance the uniqueness of the organisation.
• Structural planning of the organisation and projection of the future needs,
• Researching and proposing product recipe formulation and composition.
• Devising and presentation of ideas and strategies.
• Maintaining public relations with customers, consumers and everyone in touch with the
brand and the product.
• Initiation, creation and implementation of product distribution.
• Coordinating with and reporting to the senior officer.
Achievements:
• Incubation of a SME with ideas, experiences, and initiatives.
• Suggestion of suitable channels for the product sales, and POS items to promote
the product.
• New product creation, formulation and introduction to the market.
Company Al-Abdulla Group Enterprise. Doha Qatar.
Position Marketing Executive. (Contract) June 2014 – Dec 2014.
Responsibilities • Plan and develop local store marketing in coordination with business managers.
• Strengthen business relationships with existing clients; manage outdoor sales while developing
new clients to generate business.
• Develop consumer’s survey on regular basis, its analysis and feedback.
• Ensure company procedures are being followed and database updated continuously.
• Update market trends and respond proactively and appropriately.
• Meet required sales target and achieve consistently.
• Follow up on collection efforts and past due spending bills from the clients while maintaining
professional networking.
• Coordinating with and reporting to the senior officer.
• Ensure quality standards are met in accordance to the government norms and replace/remove the
products that are close to expiration dates.
• Identify and secure new customers and opportunities in Qatar.
Achievements:
• 75% of debts in trade before assuming office was collected, which automatically increase
the organisation revenue.
• Sales statistics was also increased despite language barrier and social differences.
• I was also able expand and create outlets at 40% rate.
• Market share and brand image was highly increased.
Company Raw Middle East Foods LLC. Doha Qatar.
Position Team Leader, Customer Service (Contract) Oct 2013 – April 2014.
Responsibilities • Contacting customers through telephone, e-mails, or in person to provide products information,
take orders or to obtain complaints details.
• Executes routine shift close-out procedures.
• Audit functional area daily to ensure attainment of product quality and customer service standards.
• Lead and carry out daily manufacturing, distribution of RAW ME Juice.
• Ensures team attainment of daily productivity goals..
• Oversee team execution of master sanitation schedule.
• Maintain regular and consistent attendance and punctuality.
• Recommend process improvements and support business.
• Customer complaint handling, order processing and recording.
3. • Management of clients’ emails and communication.
Achievements:
• Among the values added to the organisation are – increase in market share.
• Increase in sales statistics despite language barrier.
• The goodwill, brand and image of the organisation was highly promoted.
Company Dansa Foods Limited Lagos Nigeria.
Position Marketing Executive May 2010 - June 2013.
Responsibilities • Monthly allocation of POS materials and sales promotional equipments aiming at sales
and volume expansion.
• Quarterly market survey and competition activities reporting.
• Facilitation, implementation and reporting of activations in the markets.
• Business development, monitoring and territory inspection.
• Coordinating and working with Sale support team which comprise of merchandisers,
Hawking Team and sales Representatives.
• Retailing inspection, expansion and channels creation.
• Facilitation, monitoring and reporting of BTL and ATL activities.
• Accurate data keeping and status of all promotional equipment.
• Recommending, branding, activating and reporting of events and special occasions.
• Reporting of competitors activities and strategizing on better activities.
• Outdoor sales development and indoor sales management.
• Distribution of Branded Souvenir, materials and ensuring proper usage to promote
company’s image as well as sales.
• Monthly sales projection, allocation, presentation and reporting.
• Conducting inductions for junior sales and merchandising team.
Achievements: • I was able to promote the brand and product image within a territory of over 15 million
population.
• I was able to promote a recognizable increase in market share.
• I increased the customers’ data base at 60% rate, despite of little or no support.
• The goodwill of the organization was highly promoted and protected.
• I worked along with each category managers to promote SKUs categorically in open
markets, key account outlets, and traffic/conjugated locations.
REFERENCES: AVAILABLE ON REQUEST.