Lead generation is NOT what it used to be. Learn why a lead magnet is critical to building your email list, moving prospects down the marketing funnel to a sale plus 9 examples to get you started. Fast.

1. What is a Lead Magnet?
Best Lead Magnet Ideas
to Grow Your Email List9 www.apollineadiju.com

2. Are you struggling to convert readers into email subscribers?
Are too many people landing on your site then leaving
without taking action?
If this sounds familiar, you need to create a lead magnet.
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3. What is a Lead Magnet?
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4. A lead magnet is something that you offer for free in exchange for an
email address. It can be content or information, or even something like
access to you and your knowledge.
In other words, a lead magnet is the free value you offer to convince
your visitors to give you their email addresses.
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5. Lead magnets come with many other names, like sign-up offers, content
upgrades, freebies and more. But all of them share the same purpose of
earning you more email addresses.
Offering lead magnets is a vital part of the content marketing formula that
builds a more loyal audience, & in turn, effectively builds your business.
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6. 9of the
Best Lead Magnet Ideas
to Grow Your Email List
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7. 1. Webinars
Webinars are a great way to reach
multiple people at once, no matter
where in the world they are located.
If you have information to share, then
a webinar or other online event can be
an effective way to disseminate it.
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8. Webinars that have great titles
and are packed with killer
content accomplish even more.
They can:
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Convert attendees to customers
Enhance retention and loyalty
Encourage advocacy from new and
existing customers

9. 2. Checklist
Instead of providing a ton of
information, try providing a checklist
of things people should not forget
when trying to achieve something.
This is a real chance to let your
expertise shine. A checklist promises
to guide your audience through an
unknown process and ensure they did
not miss any important steps.
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10. 3. Ebook
An eBook is a stellar choice for your
first lead magnet. The eBook is a
flexible format and you have great
room for creativity.
While you can present your eBook
content a variety of ways online, the
PDF format remains the popular
favorite, as your readers will want to
save it for future reference.
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11. One the appeal of the eBook is
that they are relatively easy to
create in terms of the technology
required. They’re also very easy
to consume for anyone with a
computer, smartphone, or tablet.
While you could create an eBook
from scratch and pack it with original
and high-value content, if you really
are short on time, you can get started
by compiling a collection of your best
articles into a single document.
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12. 4. Cheat Sheets
A cheat sheet is similar to a guide, but
a bit shorter.
It helps your readers get a “quick win”
and gives them a resource that they can
come back to again and again.
Every time they use their cheat sheet,
they will think about you and your blog.
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13. Your main goal for your lead
magnet - other than growing your
email list - is to help your readers
achieve a transformation.
When you deliver quick results with
your cheat sheet, you show your
readers that you are the one who can
help them achieve their goals.
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14. 5. Free Courses
Another lead magnet that will establish
you as an expert and give you a chance
to impress your subscribers is a free
course.
You can offer an email course that runs
for a few days, or you can offer a
“workshop” style course, which includes
a pre-recorded video and possibly a
worksheet or copy of the slides.
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15. 6. Assessments
A great lead magnet can also offer
something personal and interactive.
For instance, you can provide an
analysis of some interesting aspects
of your business or the life of your
website visitors.
To make your earned leads even more
targeted, you can offer an assessment that
has something to do with your product.
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16. 7. Free Trials
Another popular option you’ve
probably encountered is offering a
free trial of a product or service.
If your service or product is hosted
then it shouldn’t be too hard to grant
access for a temporary period.
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17. Membership programs or
online courses are also great
candidates for free trials.
Even if your product or service is
delivered offline, such as a tasting
box or group class, you can still
make use of this type of lead
magnet to grow your list.
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18. 8. Locked Content
You can experiment with locking
sections of your posts as a lead magnet.
This could include locking the rest of a
post after the introduction, hiding a key
paragraph, or even a downloadable file
that is central to your article.
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19. A word of warning, though, this tactic
can cause great annoyance amongst
your readers so use it sparingly.
Only use a locker optin when the
protected content offers exceptional
value your audience will really
appreciate.
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20. 9. Exclusive Tips &
Content
Instead of a simple sign-up form,
some blogs and businesses add the
promise of exclusive content to their
subscription forms.
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21. If you wish to do this, you should
be crystal clear about what exactly
you are going to send to new
subscribers.
This type of lead magnet can be
offered as access to a complete
resource library.
This often works well, particularly
if you already have a name or
brand that people trust.
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22. If you start working with lead magnets, keep in mind what it is you want
to achieve: a dedicated list of targeted subscribers from your niche.
It is no use offering something shiny and sparkly, which will fill your
email list fast if these subscribers are not from your target group.
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23. If you already have some subscribers – or even better, customers – you can
even send them a short survey to figure out what kind of free offer they
would be interested in and what form of content they would rather have.
This way, you might get an even better idea for your perfect lead magnet!
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24. Need Help With Getting Stuff Done?
schedule.apollineadiju.com
Get in Touch!