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Currently working on: . Digital & Communication KPIs (in partnership with UPA -The Italian Advertisers' Association) . Programmatic and Digital Audit (working with ELEY Consulting for Italian Advertisers worldwide and Multinational Companies in Italy ) . Branding Experienced in Auditing, Media, Communication Marketing. Passionate about: Information Architecture, UX Strengths: Accountability, Brand Building, Measurement systems, Process Design, KPI, Marketing for Media & Communications Industry. Independent since September 2014, working between Asia and Europe. Back to Italy from June 2015

media audit auditing kpi furlanetto paola furlanetto innovation advertising audit media artificial metrics advertising web marco ziero social enterprise 2.0 società' imprenditore imprenditoria crisi economica scenario radio affinity post analysis cost efficiency media buying grps effective reach planned stations cpp media planninng target advertising cost efficienza best practises efficacy media planning `savings measuring innovation mark burnett giusi confalonieri analytics measurement audience hyperlocal computational audit innovazione conversazione

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