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INDIAN Tourism At A Glance
India’s travel market is
projected to reach $14.7
Billion in 2017. What are the
driving forces behind this
tremendous growth?
Who is the New Age Indian
Traveller? What does he
want? How does he travel?
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15 million INDIANS are planning
for foreign trip.
$303 million will be spent by
Indians on travelling.
OUTBOUND Is The Craze
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Quick Tip
5
As more and more Indians opt for
international travel, regional OTAs
should reach out to broaden their
international offerings.
Connect to hotels in UAE, South East
Asia, North America and Europe.
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33%
Travel related queries come from
mobile.
39%
Indian business travellers make
travel arrangements including
booking through mobile while on
the move.
MOBILE The Game Changer
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Indian hotel OTAs should focus more
on mobile marketing.
Invest in mobile optimized websites.
Quick Tip
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As Indians increasingly turn toward
search for travel planning and
reservations, hotels, air-lines and OTAs
should include SEO and SEM as key
component in their digital marketing
campaign.
Quick Tip
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40%
Indian travellers seek advice
from friend in social media.
70%
Four & Five star hotels in Indian
main cities have a social.
Social Media Is The Norm
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Digital and Social media is going to become
the primary channels of marketing and
communication for the hospitality industry.
Time for independent and smaller hotels to
take notice and make their presence felt in
social media.
Quick Tip
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Travelers find
user reviews
important
The Number Game
300
Million current size of
Indian affluent middle
class equals the size of
the US population.
$1700
An outbound traveller
spend per trip.
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Changing Scenario - Fact Behind It
The increase in disposable income, along
with a stable economy, easy access to credit
and exposure to media have influenced
Middle Class India’s mindset, and
choices, Indians are now more inspirational
and confident.
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14. YouThank
UK Sales Office:
eRevMax Ltd.
28 Leman Street
London E18ER, United Kingdom
Tel: +44 (0) 20 7422 7528
Fax: +44 (0) 44 (0) 20 7265 5100
E-mail: uk@erevmax.com
US Sales Office:
eRevMax Inc.
37 North Orange Avenue, Suite 500
Orlando, Florida 32801, U.S.A
Tel: +1 (321) 251 6559
Fax: +1 (321) 206 8630
E-mail: usa@eevmax.com
Visit us at www.erevmax.com
Confidential & Proprietary
YouThank
UK Sales Office:
eRevMax Ltd.
28 Leman Street
London E18ER, United Kingdom
Tel: +44 (0) 20 7422 7528
Fax: +44 (0) 44 (0) 20 7265 5100
E-mail: uk@erevmax.com
US Sales Office:
eRevMax Inc.
37 North Orange Avenue, Suite 500
Orlando, Florida 32801, U.S.A
Tel: +1 (321) 251 6559
Fax: +1 (321) 206 8630
E-mail: usa@eevmax.com
Visit us at www.erevmax.com
Confidential & Proprietary 14
