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Trends, stats and the future of the international student market place Janet Ilieva, PhD
Content ,[object Object],[object Object],[object Object]
Global Trends ,[object Object],[object Object],[object Object],[object Object],Source: OECD (2007),  Education at a Glance.
Global Market Share Over half of the students (52%) study in four countries (US, UK, Germany and France). Compared to 2000, this is a decrease from the 56% which these countries used to host The loss in market share over the past 5 years has been absorbed predominantly by the USA, and to a smaller extent UK and Germany
Time series for some key host countries 1995 - 2006 US and UK: Malaysia S Korea Thailand Indonesia China, HK Thailand Indonesia Middle East China 13,000 India 17% Nigeria 30% Thailand 10% Middle East & NA Mainly China 36%  India 45%
Countries prioritisation ,[object Object],[object Object]
BUT: increased dependency on fewer markets for UK Countries sourcing 50% of the non-EU population in 1998 and 2006 Source: HESA Student Record Country 1998/99 Country 2006/07 Malaysia 12632 China 50020 United States 10981 India 23910 Hong Kong 8289 United States 22245 Singapore 6016 Malaysia 11870 Japan 5686 Nigeria 11150 Norway 4055     China 4017     Taiwan 3570     India 3498     Total 1998/99 117290 Total non-EU 2006/07 249450
Countries sourcing half of the students in UK, US and Australia Source: Institute of International Education (2007); HESA Student Record (2008) and Australia Education International (2007). USA   UK   Australia 2006 India 83,833 China 50,020 China 45,873 China 67,723 India 23,910 India 25,085 Korea, Republic of 62,392 United States 22,245 Malaysia 14,897 Japan 35,282 Malaysia 11,870     Taiwan 29,094 Nigeria 11,150     Grand total 582,984 Total non-EU 249450 Grand total 171,246     Grand total 376190    
Emerging markets in UK Countries growing at a rate higher than the UK average growth rate
Emerging markets Australia Logarithmic scale
Host countries in changing context ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competition: increasingly sending countries becoming host countries China   Japan   Malaysia   Korea 57504 China 74292 Indonesia 7541 Japan 18363 Republic of  Korea 15974 China 7310 United State 11784 Taiwan 4211 Bangladesh 6517 Vietnam 7310 Malaysia 2156 Pakistan 1956 Indonesia 5652 Vietnam 2119 Nigeria 1813 Total 162,695 Total 117,927 Total 44,390
Implications for UK ,[object Object],[object Object],[object Object],[object Object]
Brazil Source: AEI, Statistics Canada, DAAD, IIE, HESA, Dept. of Education NZ, JASSO
Russia Source: AEI, Statistics Canada, DAAD, IIE, HESA, Dept. of Education NZ, JASSO
Students from Brazil: May Data (various years) Source: Australia Education International
Further Education ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FE issues:  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Emerging FE Markets in UK Highest growth marked by India:  market share 1.8% in 2002 increased to 10.2% in 2005
Emerging FE Market in Australia
Beyond statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Early reporting project @ Education UK Partnership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Decisions! Decisions! Decisions! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Future vs. Past PGT Demand in China HESA 2006-07 Student Decision Making (current) Source: HESA (2006); Student Decision Making Survey,  © British Council
PGT demand at city level in China (2007 and 2008) PGT students in Beijing PGT students in Shanghai Source: Student Decision Making Survey,  © British Council
What does the future hold - forecasting the international student mobility  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Structure Total enrolments model International students model Competitor model
Number of Chinese households with sufficient income for sizeable discretionary education spending set to increase strongly… Rapidly expanding potential market size
… but China faces a rapidly ageing demographic profile with the number of 17-22 year olds expected to peak in the next few years   2010 represents peak
Households in China
3. Competitor model Pooling data from 8 countries:
3. Competitor model Pooling data from 8 countries:
UK Market Share in China: Forecast
[object Object]

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Trends, Stats And The Future Of The International Student Market Place

  • 1. Trends, stats and the future of the international student market place Janet Ilieva, PhD
  • 2.
  • 3.
  • 4. Global Market Share Over half of the students (52%) study in four countries (US, UK, Germany and France). Compared to 2000, this is a decrease from the 56% which these countries used to host The loss in market share over the past 5 years has been absorbed predominantly by the USA, and to a smaller extent UK and Germany
  • 5. Time series for some key host countries 1995 - 2006 US and UK: Malaysia S Korea Thailand Indonesia China, HK Thailand Indonesia Middle East China 13,000 India 17% Nigeria 30% Thailand 10% Middle East & NA Mainly China 36% India 45%
  • 6.
  • 7. BUT: increased dependency on fewer markets for UK Countries sourcing 50% of the non-EU population in 1998 and 2006 Source: HESA Student Record Country 1998/99 Country 2006/07 Malaysia 12632 China 50020 United States 10981 India 23910 Hong Kong 8289 United States 22245 Singapore 6016 Malaysia 11870 Japan 5686 Nigeria 11150 Norway 4055     China 4017     Taiwan 3570     India 3498     Total 1998/99 117290 Total non-EU 2006/07 249450
  • 8. Countries sourcing half of the students in UK, US and Australia Source: Institute of International Education (2007); HESA Student Record (2008) and Australia Education International (2007). USA   UK   Australia 2006 India 83,833 China 50,020 China 45,873 China 67,723 India 23,910 India 25,085 Korea, Republic of 62,392 United States 22,245 Malaysia 14,897 Japan 35,282 Malaysia 11,870     Taiwan 29,094 Nigeria 11,150     Grand total 582,984 Total non-EU 249450 Grand total 171,246     Grand total 376190    
  • 9. Emerging markets in UK Countries growing at a rate higher than the UK average growth rate
  • 10. Emerging markets Australia Logarithmic scale
  • 11.
  • 12. Competition: increasingly sending countries becoming host countries China   Japan   Malaysia   Korea 57504 China 74292 Indonesia 7541 Japan 18363 Republic of  Korea 15974 China 7310 United State 11784 Taiwan 4211 Bangladesh 6517 Vietnam 7310 Malaysia 2156 Pakistan 1956 Indonesia 5652 Vietnam 2119 Nigeria 1813 Total 162,695 Total 117,927 Total 44,390
  • 13.
  • 14. Brazil Source: AEI, Statistics Canada, DAAD, IIE, HESA, Dept. of Education NZ, JASSO
  • 15. Russia Source: AEI, Statistics Canada, DAAD, IIE, HESA, Dept. of Education NZ, JASSO
  • 16. Students from Brazil: May Data (various years) Source: Australia Education International
  • 17.
  • 18.
  • 19. Emerging FE Markets in UK Highest growth marked by India: market share 1.8% in 2002 increased to 10.2% in 2005
  • 20. Emerging FE Market in Australia
  • 21.
  • 22.
  • 23.
  • 24. Future vs. Past PGT Demand in China HESA 2006-07 Student Decision Making (current) Source: HESA (2006); Student Decision Making Survey, © British Council
  • 25. PGT demand at city level in China (2007 and 2008) PGT students in Beijing PGT students in Shanghai Source: Student Decision Making Survey, © British Council
  • 26.
  • 27. Structure Total enrolments model International students model Competitor model
  • 28. Number of Chinese households with sufficient income for sizeable discretionary education spending set to increase strongly… Rapidly expanding potential market size
  • 29. … but China faces a rapidly ageing demographic profile with the number of 17-22 year olds expected to peak in the next few years 2010 represents peak
  • 31. 3. Competitor model Pooling data from 8 countries:
  • 32. 3. Competitor model Pooling data from 8 countries:
  • 33. UK Market Share in China: Forecast
  • 34.

Editor's Notes

  1. The SDM shows aspirations of the youth in China who are in pursuit of overseas studies. Over 40% of the local provision in China in 2006 was Engineering and Technology related courses. Whereas demand is likely to persist, some new courses are showing very strong increase in the student data.