…and watch it grow

Our Group

Promodome: Who are we?
• Established in 2000
• Entrepreneurial in spirit, professionally managed
• Core group: Big agency talent in planning, servicing, creative and media
• Belief: We exist to solve communication problems

Promodome: Key People

Sandiip Kapur, President
• Co-founded Square vision in 1996
• Established Promodome in 2000 with a capital of Rs. 5000
• Current group turnover of over Rs 100 crores
• Combined media clout of Promodome and Square: Rs. 200 crores plus -
clients like Bata, Westing House, Maruti, General Motors, Micromax etc

Sandiip Kapur, beyond advertising
• Wedding Starz, a group company, manages celebrity weddings
• Promodome Films, established in 2006, is now four productions old
• Passionate about theatre, producing plays dedicated to social causes – in
partnership with Mahesh Bhatt

•Involved in producing films that belong to the most
popular genre of cinema – comedy
•Started with Apne - Dharmender, Sunny Deol ,
Shilpa , Katrina and others.
•Followed by Jugaad, starring Manoj Vajpayee,
received critical acclaim
•Next was Naughty@40 starring Govinda

Most eagerly awaited: Pranaam Waley Kum,
starring Irfan Khan, Directed by Sanjai Mishra.
Releasing shortly, this multi super star cast
project is a comic caper and a laugh-riot; packs
a socially relevant message in the end.

Pranaam Waley Kum

Theatre ventures with Mahesh Bhatt

Rajshekhar Malaviya, CEO
• Over 25 years in advertising
• Agencies: Milestones, Nexus Equity(now BATES 141), F S Advertising, Joint
Communications, Adfactors, Brand Curry
• Major clients: TOI & Living Media Group, Tata Stryde, Relaxo, Aristocrat Whiskey,
LML Scooters, Fena, Ericsson Mobiles, Hot Spot, Ambience Mall etc
• Wide-ranging experience across multiple brands and product categories – from
private sector to public sector and political parties
• Belief: Creative is a mindset, not a department

Vikram Shahdeo, Group Manager
• Post graduate in advertising and marketing , 12 years in the business
• Set up Bangalore branch of Promodome, has worked with Ushak Kaal,
Capital
• Clients: Intel, Dell, NEC, Maruti Suzuki, Technopak, CII, ITPO, CSIR
• Heading Servicing operations at the agency for last 7 years

Saahiel Bhardwaj, Creative Director
• Diverse career of 16 years plus – Education, BPO, Advertising and Films
• Over 7 years in advertising
• Has written songs for Bollywood films, and music albums
• Stories for three Bollywood films, all three at different stages of production

Saima Ansari, Account Manager
• Graduate in marketing and advertising
• Over 4 years in advertising
• Brand experience includes Maruti, Microsoft, Bata, Holiday Inn etc

Rajoshri Das, Art Director
• Educational qualification: Master of Fine Arts (MFA).
• Agencies: Imagic, Crestra, and SJS Times Centre
• Brands: Haier, Sharp electronics, General Motors, Bata, Business Week,
OCM and Black Berry Suitings, Punjab Tourism etc

Promodome: What do we offer?
• 360-degree communication
• From Mainstream to Below The Line communcation
• Creative solutions to marketing problems – that may or may not be
advertising
• An entrepreneurial, business approach to advertising

Promodome Services
360-degree communication services,
including:
 Advertising Strategy & Creative
 Media Planning & Buying across all media
 Corporate Identity
 Designing and Printing
 BTL activation
 Exhibition Design
 Film & AV production
 Market Research
 Event Management

Promodome: Key Clients

Promodome Clients – Private Sector
 Bata India
 Westinghouse
 Maruti Suzuki India Ltd.
 Micromax
 Intel
 Microsoft
 Technopak
 NEC, Japan
 TCIL
 Mayar Health Resorts (Three Graces and Amartra spas)
 Confederation of Indian Industries (CII)

Promodome Clients – Private Sector
 Manav Rachna University
 Kaff Kitchen Appliances
 Polycom, UK
 Sri Lanka Tourism
 Vintage Vivah (Homes & Exhibitions)
 Enhance Studio
 Radisson Hotels
 Competent Group
 Venkateshwara University
 Rudra Buildwell

Promodome Clients – PSUS & Government...
 Indian Trade Promotion Organization (ITPO)
 Power Grid
 Indira Gandhi National Open University (IGNOU)
 Ministry of Overseas Indian Affairs
 Directorate of Advertising and Visual Publicity (DAVP)
 Rajasthan Tourism
 Rail Land Development Authority (RLDA)
 Directorate of Postal Life Insurance
 Department of Posts
 National Insurance
 Directorate of Income Tax

Promodome Clients – PSUS & Government...
 Directorate of Information & Publicity, Govt. of Delhi
 Delhi Tourism
 Delhi Police
 State Bank of Bikaner & Jaipur
 Bharat Sanchar Nigam Ltd. (BSNL)
 Silk Mark Organization of India

Promodome - Event Management
 Microsoft
 Intel
 Maruti Suzuki
 Rajasthan Tourism
 Kingston
 IRSTE

Promodome - Event Management
 Confederation of India Industries
 RailTel
 Micromax Mobile Phone
 Hindustan Times
 Toshiba
 NVIDIA
 JCK

Team Promodome - Structure
CEO
Client Servicing
Director
National Creative
Director
Account Director (2)
Account
Supervisor (2)
Account Manager (1)
Media Manager
Media Executive
Account Executive (4)
Creative Head-Copy Creative Head-Art
Copy Writer (2) Art Director (2)
Visualiser (2)
Team of 75+ people across locations and functions

Offices Promodome
 Delhi
 Mumbai
 Bangalore
 Jaipur
Representative offices in
 Chandigarh
 Hyderabad

Recent Creative Work: A Snapshot

Westinghouse

Westinghouse
 US based appliances company
 Launched in India by Promodome - 2012
 Launch campaign created by Promodome is now
the template for launch in other countries

Bata

Bata
 Associated with India’s iconic footwear brand for over
four years, for Creative and media duties
 Shepherded the brand with several Brand, Retail and
BTL campaigns, with 2012 turnover thrice the
turnover of 2009, and retail outlets growing to 1200
across India
 Developed a new brand – Footin – 2 stores currently,
poised to grow to 500 stores

Micromax

Micromax
 Launched the brand on a small scale in 2010 –
today, it sells a million handsets a month, and
the company turnover is 368 million USD
 Positioned the brand as the handset that delivers
“All the Features you want. At your price.”
 Roped in Akshay Kumar as Brand Ambassador
 Created India’s no. 2 handset brand

Confederation Of Indian Industry (CII)

NEC

NEC
 Japan based technology company
 Handling communication for Asia Pacific region in
partnership with NEC Delhi since last three years
 Successful campaigns for projectors, PNS Systems,
and other technology solutions

Intel

Microsoft

Maruti Suzuki

Maruti Suzuki India Limited

Mercedes

Fuji Films

Spaze

POWER GRID

HUDCO

Mayar Health Resorts (Amatrra & Three Graces)

Giovani

Duke

Kaff

Central Cottage Industries Emporium

Punjab Tourism

Indian Trade Promotion Organization (ITPO)

Thank You
We look forward to working with you