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Advt.pptx

  1. PRESENTED BY :- ANUSHKA PASHTE (319) & SHLOK PATIL (337)
  2. EMOTIONAL APPEALS RATIONAL APPEALS POSITIVE APPEALS NEGATIVE APPEALS ADVERTISEMENT APPEALS
  3. EMOTIONAL APPEALS
  4. PRIDE SEX
  5. SCARCITY APPEAL BRAND APPEAL NATURAL APPEAL RATIONAL APPEALS
  6. HUMOUR, CARE , LOVE ETC. ARE SOME VERY GOOD EXAMPLES OF POSITIVE APPEALS .
  7. SNICKERS HAS BEEN USING HUMOUR IN ALMOST ALL OF ITS ADVERTISEMENTS EXAMPLE OF HUMOUR APPEAL
  8. NEGATIVE APPEALS IN ADVERTISEMENT FEELING OF FEAR
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