IN THIS YOU CAN FIND ALL ABOUT WINDOWS VISTA, ITS FAILURE AND ITS STRATEGIES TO RELAUNCH AGAIN IN MARKET.

1. PRESENTATION ON MICROSOFT
WONDOWS VISTA

2. FOUNDERS OF MICROSOFT

3. BILL GATES
FOUNDER
PAUL ALLEN
FOUNDER
SATYA NADELLA
CEO

4. COMPANY PROFILE
 Microsoft Corporation is an American multinational technology company.
 Founded by Paul Allen and Bill Gates on April 4, 1975.
 Headquartered in Redmond, Washington.
 Develops, manufactures, licenses, supports and sells computer software, consumer
electronics and personal computers and services.
 Mainly deals in Windows Operating System.
 IBM uses Microsoft's 16-bit operating system for its first personal computer.
 Microsoft and IBM forge a joint development agreement. They launch Windows 1.0 ( first
window based OS) and after that in 1986 Bill gates become youngest billionaire at the age
of just 31.

5. Mission & Vision
Mission
“Their Mission and values are to
help people and businesses
throughout the world realize
their full potential.”
Vision
“A computer on every desk, and
in every home.”
"Create experiences that combine
the magic of software with the
power of Internet services Across
a world of devices."

6. OPERATING SYSTEMS
WINDOWS 95
WINDOWS 97
WINDOWS 98
WINDOWS ME
WINDOWS NT
WINDOWS 2000
WINDOWS XP
WINDOWS VISTA
 WINDOWS 7
WINDOWS 8
WINDOWS 8.1
WINDOWS 10

7. WINDOWS VISTA
Windows Vista is an operating system developed by Microsoft for use on personal
computers , including home and business desktops, laptops.
Launched in the year January 30, 2007
Prior to its announcement on July 22, 2005, Windows Vista was known by its
codename “Longhorn”.
Microsoft worked on Vista for more than five years, so it came with many new
features, such as improved graphics, new built-in programs, and stronger defences
against computer viruses.
 The four main editions of Windows Vista are:
• Home Basic Edition
• Home Premium Edition
• Business Edition
• Ultimate Edition.

8. Its Failed!

9. REASONS OF FAILURE
No compatibility with previous windows
Security problem
Configuration demand was high
Slow speed
High space requirement of vista
Launching of apple MAC OS
High cost of window

10. STEPS OF PLANNING
Goal setting
Developing alternative course of action
Identifying alternative course of action
Evaluating alternative courses
Selecting the best alternative
Implementing the plan
Follow up

11. PLANNING PREMISES
i. Internal and external premises
ii. Controllable, semi-controllable and uncontrollable premises
iii. Tangible and intangible premises
iv. Foreseeable and unforeseeable premises

12. So the internal premises of Microsoft are:-
1. They need to do proper R&D and according to it make changes in their technology and services.
2. They should also have customization in their services so that people can select services which
they want that time.
3. They require skilled and techno freak as their employees who have every kind of exposure so
that with time they can bring innovative changes in software.
4. They should do research before launching any product so that it doesn’t fail like that happened
in case of Microsoft Windows Vista.
The external premisescompetitors of Microsoft are:-
1. Apple (AAPL)
2. Google (GOOG)
3. SAP
4. IBM (IBM)
5. Oracle (ORCL)

13. STRATEGIES FOR RELAUNCHING
High protection
Compatibility with previous versions of windows
Affordable price
Ability to read data through blu-ray
Less space requirement of window
Should have lifetime licence
Compatible drivers

14. THANK YOU 