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Personal care & Baby care
Market Forecast
Personal Care market size (approx.)
• Value: 34+ billion tk (yearly)
• CAGR: 9%
• 3 years forecast:
34.24
37.32
40.68
44.34
0
5
10
15
20
25
30
35
40
45
50
2020 2021 2022 2023
Personal Care (in billion tk)
Personal Care Target & Marketing Expense
• Placement target (1st yr):
• 10,000+ current high value outlets (Retail+WS),
additional 3000+ new channel outlets.
• Min 800 tk sales per outlets, in 1 frequency/week
(4x in a month)
• Value target: 499+ mill. (MS 1.34%)
• Marketing expense: 166.4 mill. (33%)
• Placement target (2nd yr):
• Value target: 698+ mill. (MS 1.72%)
• Marketing expense: 171 mill. (24%)
• Placement target (3rd yr):
• Value target: 978+ mill. (MS 2.21%)
• Marketing expense: 220.8 mill. (23%)
499.2
698.8
978.4
166.4 171 220.8
37.32
40.68
44.34
0
200
400
600
800
1000
1200
30
32
34
36
38
40
42
44
46
2021 2022 2023
Tgt Value (mill) Marketing Exp (mill) Mkt size (billion)
(1.34%)
(1.72%)
(2.21%)
Personal Care Marketing Activity Expense
40 39
44
6
8
16
24 24 24
0.8 0.8 0.8
36
60
72
8
14.4
24
9.6
12
24
4 4.8 6.4
8 8 9.6
30
60
72
166.4 171
220.8
-20
30
80
130
180
230
0
10
20
30
40
50
60
70
80
2021 2022 2023
Marketing Expense (mill)
TV Press Outdoor Digital Sampling Events & Activation Trade program POSM Outlet branding CP Total
Baby Care market size (approx.)
• Value: 10.5+ billion tk (yearly)
• CAGR: 5.2%
• 3 years forecast:
10.59
11.15
11.73
12.34
9.5
10
10.5
11
11.5
12
12.5
2020 2021 2022 2023
Baby Care (in billion tk)
Baby Care Target & Marketing Expense
• Placement target (1st yr):
• 3,000+ current high value outlets (Retail+WS),
additional 1000+ new channel outlets.
• Min 1000 tk sales per outlets, in 1 frequency/week
(4x in a month)
• Value target: 192 mill. (MS 1.72%)
• Marketing expense: 87 mill. (45%)
• Placement target (2nd yr):
• Value target: 240 mill. (MS 2.05%)
• Marketing expense: 86.2 mill. (36%)
• Placement target (3rd yr):
• Value target: 300 mill. (MS 2.43%)
• Marketing expense: 104.4 mill. (35%)
192
240
300
87 86.2
104.4
11.15
11.73
12.34
0
50
100
150
200
250
300
350
8
9
10
11
12
13
2021 2022 2023
Tgt Value (mill) Marketing Exp (mill) Mkt size (billion)
(1.72%)
(2.05%)
(2.43%)
Baby Care Marketing Activity Expense
33
31
36
4.8
8
9.6
12 12 12
0.4 0.4 0.4
9.6
12
14.4
6.4
9.6
12
6
7.2
12
0.8 1.2 1.6
4 4.8
6.4
10
14.4
24
87 86.2
104.4
0
20
40
60
80
100
0
5
10
15
20
25
30
35
40
2021 2022 2023
Marketing Expense (mill)
TV Press Outdoor Digital Sampling Events & Activation Trade program POSM Outlet branding CP Total

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Rspl baby care portfolio

  • 1. Personal care & Baby care Market Forecast
  • 2. Personal Care market size (approx.) • Value: 34+ billion tk (yearly) • CAGR: 9% • 3 years forecast: 34.24 37.32 40.68 44.34 0 5 10 15 20 25 30 35 40 45 50 2020 2021 2022 2023 Personal Care (in billion tk)
  • 3. Personal Care Target & Marketing Expense • Placement target (1st yr): • 10,000+ current high value outlets (Retail+WS), additional 3000+ new channel outlets. • Min 800 tk sales per outlets, in 1 frequency/week (4x in a month) • Value target: 499+ mill. (MS 1.34%) • Marketing expense: 166.4 mill. (33%) • Placement target (2nd yr): • Value target: 698+ mill. (MS 1.72%) • Marketing expense: 171 mill. (24%) • Placement target (3rd yr): • Value target: 978+ mill. (MS 2.21%) • Marketing expense: 220.8 mill. (23%) 499.2 698.8 978.4 166.4 171 220.8 37.32 40.68 44.34 0 200 400 600 800 1000 1200 30 32 34 36 38 40 42 44 46 2021 2022 2023 Tgt Value (mill) Marketing Exp (mill) Mkt size (billion) (1.34%) (1.72%) (2.21%)
  • 4. Personal Care Marketing Activity Expense 40 39 44 6 8 16 24 24 24 0.8 0.8 0.8 36 60 72 8 14.4 24 9.6 12 24 4 4.8 6.4 8 8 9.6 30 60 72 166.4 171 220.8 -20 30 80 130 180 230 0 10 20 30 40 50 60 70 80 2021 2022 2023 Marketing Expense (mill) TV Press Outdoor Digital Sampling Events & Activation Trade program POSM Outlet branding CP Total
  • 5. Baby Care market size (approx.) • Value: 10.5+ billion tk (yearly) • CAGR: 5.2% • 3 years forecast: 10.59 11.15 11.73 12.34 9.5 10 10.5 11 11.5 12 12.5 2020 2021 2022 2023 Baby Care (in billion tk)
  • 6. Baby Care Target & Marketing Expense • Placement target (1st yr): • 3,000+ current high value outlets (Retail+WS), additional 1000+ new channel outlets. • Min 1000 tk sales per outlets, in 1 frequency/week (4x in a month) • Value target: 192 mill. (MS 1.72%) • Marketing expense: 87 mill. (45%) • Placement target (2nd yr): • Value target: 240 mill. (MS 2.05%) • Marketing expense: 86.2 mill. (36%) • Placement target (3rd yr): • Value target: 300 mill. (MS 2.43%) • Marketing expense: 104.4 mill. (35%) 192 240 300 87 86.2 104.4 11.15 11.73 12.34 0 50 100 150 200 250 300 350 8 9 10 11 12 13 2021 2022 2023 Tgt Value (mill) Marketing Exp (mill) Mkt size (billion) (1.72%) (2.05%) (2.43%)
  • 7. Baby Care Marketing Activity Expense 33 31 36 4.8 8 9.6 12 12 12 0.4 0.4 0.4 9.6 12 14.4 6.4 9.6 12 6 7.2 12 0.8 1.2 1.6 4 4.8 6.4 10 14.4 24 87 86.2 104.4 0 20 40 60 80 100 0 5 10 15 20 25 30 35 40 2021 2022 2023 Marketing Expense (mill) TV Press Outdoor Digital Sampling Events & Activation Trade program POSM Outlet branding CP Total