Suche senden
Hochladen
Rspl baby care portfolio
•
0 gefällt mir
•
61 views
A
Aryan Krish
Folgen
new brand baby care RSPL company gurgaon
Weniger lesen
Mehr lesen
Präsentationen & Vorträge
Melden
Teilen
Melden
Teilen
1 von 7
Jetzt herunterladen
Downloaden Sie, um offline zu lesen
Empfohlen
Non cotton global market report 2018
Non cotton global market report 2018
lakshmipraneethganti
The Fashion Channel - A case Analysis
The Fashion Channel - A case Analysis
Devanand Hariperumal
Revenue Diversification at The Dallas Morning News: Roundtable 2014 Jim Mor...
Revenue Diversification at The Dallas Morning News: Roundtable 2014 Jim Mor...
LEAP Media Solutions, a division of BlueVenn
EVOK | Furniture Industry | New Product Design
EVOK | Furniture Industry | New Product Design
PRIYAJNVCTC
SQL Fix - edited v3.pptx
SQL Fix - edited v3.pptx
AndreasSugeng1
Marketing Mix Optimization
Marketing Mix Optimization
Global Analytics Partners
case study.pptx
case study.pptx
RamyRamzy10
Colgate hbs case study
Colgate hbs case study
Samarth Gupta
Weitere ähnliche Inhalte
Ähnlich wie Rspl baby care portfolio
Reigniting APAC growth through improved traditional trade performance - Accen...
Reigniting APAC growth through improved traditional trade performance - Accen...
Accenture ASEAN
How To Create Strategic Marketing Plan
How To Create Strategic Marketing Plan
Lalit Kale
Natureview Farm
Natureview Farm
Prasoon Bajpai
TFC Case Study.pptx
TFC Case Study.pptx
neha255247
Edited calyx and corolla case ppt
Edited calyx and corolla case ppt
nicerohit555
Marketing game
Marketing game
Aishik Sarkar
Operations plan
Operations plan
Olaolu Onibonoje
Introduction to marketing analytics
Introduction to marketing analytics
Im Telkom
FMCG (Industry)_ITC (company)_Wills lifestyle (product)
FMCG (Industry)_ITC (company)_Wills lifestyle (product)
Monu Tiwari
Using Big Data & Analytics to Create Consumer Actionable Insights
Using Big Data & Analytics to Create Consumer Actionable Insights
莫利伟 Olivier Maugain
Colgate palmolive
Colgate palmolive
Vaibhav Garg
Lottery marketing effectiveness case study
Lottery marketing effectiveness case study
Michael Wolfe
Natureview case study
Natureview case study
Manvi Singh
Pharmasim round 3 and 6
Pharmasim round 3 and 6
Al-Anoud Al-Mutlak
ITC Ltd.
ITC Ltd.
Deepak Kumawat
Natureview farm case analysis
Natureview farm case analysis
harichandana kolagani
Trade Marketing
Trade Marketing
Mohammad Umaid
Virgin mobile USA Pricing case analysis - Pricing strategy
Virgin mobile USA Pricing case analysis - Pricing strategy
Demin Wang
Cleanie, a hand sanitizer in malaysia
Cleanie, a hand sanitizer in malaysia
Qian Li
PetSmart GIRC Final
PetSmart GIRC Final
Justin Rivera
Ähnlich wie Rspl baby care portfolio
(20)
Reigniting APAC growth through improved traditional trade performance - Accen...
Reigniting APAC growth through improved traditional trade performance - Accen...
How To Create Strategic Marketing Plan
How To Create Strategic Marketing Plan
Natureview Farm
Natureview Farm
TFC Case Study.pptx
TFC Case Study.pptx
Edited calyx and corolla case ppt
Edited calyx and corolla case ppt
Marketing game
Marketing game
Operations plan
Operations plan
Introduction to marketing analytics
Introduction to marketing analytics
FMCG (Industry)_ITC (company)_Wills lifestyle (product)
FMCG (Industry)_ITC (company)_Wills lifestyle (product)
Using Big Data & Analytics to Create Consumer Actionable Insights
Using Big Data & Analytics to Create Consumer Actionable Insights
Colgate palmolive
Colgate palmolive
Lottery marketing effectiveness case study
Lottery marketing effectiveness case study
Natureview case study
Natureview case study
Pharmasim round 3 and 6
Pharmasim round 3 and 6
ITC Ltd.
ITC Ltd.
Natureview farm case analysis
Natureview farm case analysis
Trade Marketing
Trade Marketing
Virgin mobile USA Pricing case analysis - Pricing strategy
Virgin mobile USA Pricing case analysis - Pricing strategy
Cleanie, a hand sanitizer in malaysia
Cleanie, a hand sanitizer in malaysia
PetSmart GIRC Final
PetSmart GIRC Final
Kürzlich hochgeladen
Communication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptx
kb31670
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8
Access Innovations, Inc.
Juan Pablo Sugiura - eCommerce Day Bolivia 2024
Juan Pablo Sugiura - eCommerce Day Bolivia 2024
eCommerce Institute
Burning Issue presentation of Zhazgul N. , Cycle 54
Burning Issue presentation of Zhazgul N. , Cycle 54
ZhazgulNurdinova
Dynamics of Professional Presentationpdf
Dynamics of Professional Presentationpdf
ravleel42
Communication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptx
kb31670
Machine learning workshop, CZU Prague 2024
Machine learning workshop, CZU Prague 2024
Gokulks007
The Real Story Of Project Manager/Scrum Master From Where It Came?!
The Real Story Of Project Manager/Scrum Master From Where It Came?!
Loay Mohamed Ibrahim Aly
Kürzlich hochgeladen
(8)
Communication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptx
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8
Juan Pablo Sugiura - eCommerce Day Bolivia 2024
Juan Pablo Sugiura - eCommerce Day Bolivia 2024
Burning Issue presentation of Zhazgul N. , Cycle 54
Burning Issue presentation of Zhazgul N. , Cycle 54
Dynamics of Professional Presentationpdf
Dynamics of Professional Presentationpdf
Communication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptx
Machine learning workshop, CZU Prague 2024
Machine learning workshop, CZU Prague 2024
The Real Story Of Project Manager/Scrum Master From Where It Came?!
The Real Story Of Project Manager/Scrum Master From Where It Came?!
Rspl baby care portfolio
1.
Personal care &
Baby care Market Forecast
2.
Personal Care market
size (approx.) • Value: 34+ billion tk (yearly) • CAGR: 9% • 3 years forecast: 34.24 37.32 40.68 44.34 0 5 10 15 20 25 30 35 40 45 50 2020 2021 2022 2023 Personal Care (in billion tk)
3.
Personal Care Target
& Marketing Expense • Placement target (1st yr): • 10,000+ current high value outlets (Retail+WS), additional 3000+ new channel outlets. • Min 800 tk sales per outlets, in 1 frequency/week (4x in a month) • Value target: 499+ mill. (MS 1.34%) • Marketing expense: 166.4 mill. (33%) • Placement target (2nd yr): • Value target: 698+ mill. (MS 1.72%) • Marketing expense: 171 mill. (24%) • Placement target (3rd yr): • Value target: 978+ mill. (MS 2.21%) • Marketing expense: 220.8 mill. (23%) 499.2 698.8 978.4 166.4 171 220.8 37.32 40.68 44.34 0 200 400 600 800 1000 1200 30 32 34 36 38 40 42 44 46 2021 2022 2023 Tgt Value (mill) Marketing Exp (mill) Mkt size (billion) (1.34%) (1.72%) (2.21%)
4.
Personal Care Marketing
Activity Expense 40 39 44 6 8 16 24 24 24 0.8 0.8 0.8 36 60 72 8 14.4 24 9.6 12 24 4 4.8 6.4 8 8 9.6 30 60 72 166.4 171 220.8 -20 30 80 130 180 230 0 10 20 30 40 50 60 70 80 2021 2022 2023 Marketing Expense (mill) TV Press Outdoor Digital Sampling Events & Activation Trade program POSM Outlet branding CP Total
5.
Baby Care market
size (approx.) • Value: 10.5+ billion tk (yearly) • CAGR: 5.2% • 3 years forecast: 10.59 11.15 11.73 12.34 9.5 10 10.5 11 11.5 12 12.5 2020 2021 2022 2023 Baby Care (in billion tk)
6.
Baby Care Target
& Marketing Expense • Placement target (1st yr): • 3,000+ current high value outlets (Retail+WS), additional 1000+ new channel outlets. • Min 1000 tk sales per outlets, in 1 frequency/week (4x in a month) • Value target: 192 mill. (MS 1.72%) • Marketing expense: 87 mill. (45%) • Placement target (2nd yr): • Value target: 240 mill. (MS 2.05%) • Marketing expense: 86.2 mill. (36%) • Placement target (3rd yr): • Value target: 300 mill. (MS 2.43%) • Marketing expense: 104.4 mill. (35%) 192 240 300 87 86.2 104.4 11.15 11.73 12.34 0 50 100 150 200 250 300 350 8 9 10 11 12 13 2021 2022 2023 Tgt Value (mill) Marketing Exp (mill) Mkt size (billion) (1.72%) (2.05%) (2.43%)
7.
Baby Care Marketing
Activity Expense 33 31 36 4.8 8 9.6 12 12 12 0.4 0.4 0.4 9.6 12 14.4 6.4 9.6 12 6 7.2 12 0.8 1.2 1.6 4 4.8 6.4 10 14.4 24 87 86.2 104.4 0 20 40 60 80 100 0 5 10 15 20 25 30 35 40 2021 2022 2023 Marketing Expense (mill) TV Press Outdoor Digital Sampling Events & Activation Trade program POSM Outlet branding CP Total
Jetzt herunterladen