All you wanted to know about Mobile Marketing.

1. MOBILE MARKETING

2. WHY THE MOBILE…
 There are 6.8 billion people on the planet. 5.1 billion of
them own a cell phone, but only 4.2 billion own a
toothbrush.
Source: Mobile Marketing Association Asia
 91% of people keep their phone within 3 feet of
themselves, 24 hours a day, 365 days per year.
Source: Morgan Stanley
 3 out of 5 searches are done using a mobile phone.
 70% of all mobile searches result in action within 1 hour.
Source: Mobile Marketer

3. HIT CUSTOMERS FROM 3
ANGLES
Mobile Website or
Landing Page
SMS Coupon
Campaign
Mobile Apps
1
2
3

4. MOBILE
WEBSITE

5. WHY MOBILE?

6. WHERE’S YOUR PHONE?
It takes 26 hours for the
average person to
report a lost wallet. It
takes 68 minutes for
them to report a lost
phone.
Source: Unisys

7. TV
 There are
MORE mobile
phones on the
planet than
there are TVs
Source: Jupiter

8. MOBILE SEARCH
 70% of all mobile searches
result in action within 1 hour
Source: Mobile Marketer
 Mobile coupons get 10 times
the redemption rate of
traditional coupons
Source: Borrell Associates
Infographic courtesy of
InfographicIgnition

9. WHY THE NEED OF MOBILE
SITE…

10. HOW CUSTOMERS BENEFIT
 User friendly
 Loads fast
 Easy to see
 Easy to read
 Easy to take action
 Easy to find your location
 Special offers and coupons
 Drives targeted traffic that wants
to buy
 Online retailers - a mobile site
can increase consumer
engagement by 85%
 Website visitors are 51% more
likely to do business with an
online retailer with a mobile site
Non Mobile Website Mobile Website

11. MOBILE
LANDING PAGE

12. LANDING PAGE BENEFITS
1. To the point
2. Effective conversions
3. Testing ground prior to full-blown sites
4. Less expensive
5. Integrated with tap-to-call, SMS, & e-mail
technology
6. New options to integrate with Facebook, Twitter
& YouTube

13. TAP2CALL INTEGRATION
Click once and customers can ring you automatically!

14. SMS INTEGRATION
Customers click to be added to your promotional list!

15. E-MAIL INTEGRATION
Customers enter their e-mail to be added to your list!

16. FACEBOOK INTEGRATION
Customers become fans or like a page with one click!

17. TWITTER INTEGRATION
Customers Tweet about your business with one click!

18. YOUTUBE INTEGRATION
Customers see a video about your business!

19. SMS COUPON
CAMPAIGN
Infographic courtesy of
Infographic Ignition

20. SMS MARKETING
 HOW TO STAY IN TOUCH
WITH YOUR CUSTOMERS?
 Text messaging has been
estimated to be 5 times more
effective than direct mail and
10 times more effective than
newspaper advertising

21. SMS MARKETING
Unique Features:
• It has 97% open rates
• It’s immediate
• It’s personal
• It’s targeted
• It’s permission based (opt-in)
• It’s time sensitive
• It’s cost effective
• It’s environmentally friendly
• It reaches your audience no matter
where they are
SMS Marketing Benefits:
• Gain new clients
• Increase Customer Retention
• Increase brand awareness
• Increase loyalty
• Engage your customers
• Increase sales
• Build a mobile database
• You can get more traffic to your business
in one hour, from a single TEXT
MESSAGE; than in one year from a
search engine listing... if you know what
you're doing

22. #1 – CREATE OFFER
 Give customers a small card or flyer with
their purchase
 Have flyers or a big offer sign in front of the
store or on the wall in your store
 Give customers an immediate reward
relevant to their current purchase to have
them act immediately
– Example: Receive 10% on your current
purchase! Just text 10percent to 87692
 Use other channels to build a larger list:
– Newspaper, direct mail, radio, print, outdoor,
billboards, magazines, on the internet,
Facebook, twitter, email

23. #2 – CUSTOMER SENDS TEXT
To: 72727
MSG: 2offpizza
Pizza Hut: $2 OFF any
Pizza Delivered right to
your door all weekend
through Thurs 3/21.
1(555)555-5555 Reply
STOP 2end
This automatically
puts them in your
database so you can
now text them
offers to entice
them back to your
store!

24. #3 – AUTOMATED SMS OFFERS
 Automated but customized sms service
sends coupons to customers to bring
them back to spend more money
 Limit it to 2-3 promotions per month
 Each mobile customer in your database
will bring an average of 2 more
transactions!

25. CUSTOMIZED SMS MARKETING
Selection of services which
business can via mobile:
 Appointment reminders
 Automated text campaigns
 Coupons and special offers
 Customer surveys
 Product voting
 SMS broadcasting

26. MOBILE
APPS

27. WHY MOBILE APPS?
 FACT: Mobile app downloads will reach76.9 billion in
2014 end.
 And will generate $35 billion in sales
Source: IDC
 Mobile apps provide the best mobile experience
possible to consumers

28. WHY THE RUSH??
 In just over 3 years, over 20 billion apps
have been downloaded between iPhone
and Android devices
 40% of all Google Maps traffic is from
mobile phones
 100 Billion “PUSH” Notifications sent

29. QR CODES
 Are like “barcodes” in that you
scan them with your mobile phone
anywhere that it is placed
 Once scanned, customer
immediately sees either a coupon,
website, or other interactive image
 Code is linked to your mobile
website
 Place in Ads, Direct Mail, In-Store,
Magazines, or other medians
 Used only with SmartPhones
Scan this QR Code with your
Smartphone for quick access to our
mobile website.
Make reservations, see our menu, or
order take-out from your mobile phone
with click2call ordering!

30. GOOGLE+ LOCAL
 Allows customers to easily
find you
 Drives customers who already
have interest
 Great review scores increase
your credibility, image and
reputation
 Get quality feedback

31. PUSH NOTIFICATIONS
 Inform customers about:
– Coupons
– Offers
– Simple updates about
your business

32. SOCIAL NETWORKING APPS
 Link customers to
Facebook or
Twitter fan or
follower pages
 40% of social
media users access
sites via their
mobile device

33. QUERIES…??