1. Strategies to improve exposure
to your company’s website…

2. Search engines employ intelligent program robots called
crawlers or spider, which visit thousands of websites every
hour and index pages according to their content.
These indexes are huge databases containing reference and
links to the actual websites. The search engines look through
this database and displays the results.

3. Ways to Ensure Rankings in Google :
 Include a primary keyword in your brand name
 Start Thinking Like a Searcher
 Include Google Suggest as a Keyword Research Tool
 Get locally Optimized for Generic Keywords
 Make sure Your Online Reputation is Clean
 Dominate Search Results with Multimedia

4.  SEO is the process of improving the volume or quality of traffic to
a web site from search engines via search results.
 SEO aims to improve rankings for relevant keywords in search
results.
Why are Search Engines so important?
 Search Engines are still the biggest resources of website traffic.
 Higher traffic means more visitors.
 More visitors means more customers and higher profits.

5.  SEO is important because it improves the odds of someone finding
your company online.
 Online visibility can help your credibility and brand awareness.
 Think like your customers/clients, then verify how people search.
SEO can put you in front of the people looking for your products &
services.
 Your online marketing efforts should be focused on an end results.
 Make sure your website/landing pages make it easy for visitors to
sign up, join, request information, buy, or whatever else you seek.

6. RESEARCH ON KEY PHRASES
 Find the best phrases that describes your business and products
offered. The most searchable key phrase terms by site visitors.
IMPROVE KEY PHRASE PROMINENCE, DENSITY & PROXIMITY
 Key phrases at the top/beginning of your page. Total phrases
contained within the total text and the closeness between two or
more phrases.

7. META TITLE TAG
 Make attractive and easy to understand (65 – 75 characters
max.). Use most important key phrases first. Unique to content of
page.
META DESCRIPTION TAGS
 Describe the pages in one to two sentences. Include key phrases
included in copy of page.
META KEYWORD TAGS
 No longer used by any of the major search engines.

8.  On-Page Optimization
 Off-Page Optimization

9.  On-page optimization (on-page SEO) is what can be performed on
pages of a website to maximize its performance in the search
engines for targeted keywords related to on-page content.
 On-page optimization stands for all of the techniques and methods
used on your website that is hosted on a server.
 On-page optimization has an effect on your website listing in
natural results.
 On-page factors are controlled by coding on website pages

10.  Title tags
 Meta tags
 ALT tags
 Header (H1, H2) tags
 URL structure
 Internal Linking
 Anchor text
 Relevant keywords near your inbound link
 Content
 Keyword density
 Site maps (XML & HTML)
 Usability

12. H1 & H2 HEADING FORMAT
 Applying H1 & H2 Tags in your source code will be helpful in
achieving high ranking
ALT TAGS
 Most sites contain images. Where it makes sense, add text in your
Alt Tags to describe the content of the graphics.
KEY PHRASE RICH ANCHOR TEXT
 Anchor text for both external links and internal links is the powerful
element for search engine positioning.

13.  Off-page optimization (off-page SEO) is what can be done off the
pages of a website to maximize its performance in search engines
for target keywords related to the on-page content and keywords in
off-page direct-links.
 Off-page optimization is a very important part in search engine
optimization because it gives back links to you site and it requires a
lot of work.
 It helps to maximize website performance in search engines for
targeted key phrases.

14.  Search Engine/Directory Submission (DMOZ, Best of the Web)
 Social Book Marking Submission (twitter, digg.com, del.icio.us)
 Classified Postings (Quikr.com, Yahoo, Justdial.com)
 Article Submission (EzineZArticles.com, GoArticles)
 Press Release Submission (PRWeb, 24-7 Pressrelease.com)
 Blog Creation & Posting (Wordpress, Blogspot)
 Forums & Comment posting (signature links)

15. WHAT IS LINK POPULARITY?
 Link Popularity refers to the number of links pointing TO your site
FROM other sites on the Web.
 Building links is one of the most important factors in getting top
placement on the major search engines.
WHY ARE LINKS SO IMPORTANT?
 Inbound links are one of the most important factors for getting a
high keyword ranking,
 Outbound links to quality and pertinent site are important as long
as they add value to the site visitor experience.
 It’s not the quantity of links, but the quality of those links which is
very important.

16.  Keyword Use in Title Tag
 Overall Popularity of Site – “Trust” & “Authority”
 Anchor Text of Inbound Link
 Age of Site
 Internal Link Structure
 Keyword use in Page Content
 Outbound Links to Quality/Relevant Sites
 Age of Page
 Key Phrase Use in Heading Tags (H1, H2, H3)

18.  Profile Creation
 Page Creation
 Group Creation
 Application Integration
 Profile Creation
 Product & Services
 Analytics Report

19.  Profile Creation
 Integration of twitter in facebook, LinkedIn etc.
 Regular Tweets
 Company Profile Creation
 Creation of Micro Websites

20.  Google Adwords (Pay Per Click)
 Facebook Ads
 Linkedin Ads
 Microsoft Adcenter Advertising

21. Archana Thakur
Digital Marketing Professional
Mobile : +91 - 9966993911
Email Us : archanasurjeet@gmail.com