2. Apple Inc. Current Profile
Name Apple Incorporation
Former CEO Steve Job
New CEO Tim Cook
Revenue $ 156.508 billion (2012)
Area served Worldwide
Headquarter California, United States.
Total number of employees 72,800
3. Mission Statement
"Apple is committed to bringing the
best personal computing experience to
students, educators, creative
professionals and consumers around
the world through its innovative
hardware, software and Internet
offerings."
4. Vision Statement
We are “committed” in producing
high quality products and providing
high quality service thus setting high
industry standards for other
competitors.
8. Launch of the iPod:
One of the most important innovation in the
past decade was the iPod.
The iPod has been central in changing the
way people listen to music.
It defined a broad access point for its
target market – music lovers who wanted
their music, whenever and wherever.
9. Launch of the iPod:
Apple next-largest product launch
after the iPod was the iPhone,
which entered the market in 2007
and set the stage on fire,
with its impressive features.
Its sales skyrocketed and sold its
millionth iPhone in its first quarter.
18. How to THINK DIFFERENT
Conclusion
For more than 35 years Apple Inc. has been a
trendsetter company and has been able to
foresee the future of domestic computers and
consumers electronics, it will be continuing the
same strategy because Apple Inc. stands for
Innovation and Apple knows,
