Post GFC social media and social commerce are the new global growth zones. Rising demand for professional content is coinciding with a surge and acceptance of social commerce. Online consumers are willing to pay for professional content. Midway through 2011 the hot zone is social film entertainment platforms with film and video at the epicentre of social media activity. Marketers need to convert their messages into film and video friendly formats at professional quality. Participatory filmmaking will be a feature of social movies. changing the film experience and lead to greater crowdsourcing innovation. Humans are changing how they shop, live and learn. Gamification provides next generation tools for change. Tablets are spreading the social cloud faster and wider. Superchcarged word of mouth will determine the success or failure of brands. Marketing plans must integrate social media because Google has made social content a ranking factor The social tools for publishing are getting easier by the day with LinkedIn groups being a perfect example. Those who learn to originate and publish content in a professional way will sail into blue oceans. But even curating and republishing content can be a blue ocean activity. Not all Audineces are equal: social change agents are the ones to find and engage with earliest. There are plentiful online resources from trusted authorities like Tom Smith, Susan Lincoln-Rice, Natalie Tran, Brian Solis, Mari Smith, Brian Halligan, Tim Bajaran, James Schramko, Michelle Macphearson and David Rogers. Get prepared, skilled, practiced and connected Better yet aim to become a trusted authority in your niche!