Anzeige
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era

Check these out next

Stages of Internet Marketing
Stages of Internet Marketing
Sauri Patra
Sonu pawan
Sonu pawan
sonu kumar sinhmar
Global Integrated Marketing Best Practices
Global Integrated Marketing Best Practices
Pam Didner
How Content Marketing Fuels Social Media
How Content Marketing Fuels Social Media
Heather Timmerman, MSc
The Undisputed Case for Social Selling
The Undisputed Case for Social Selling
Mark Jamieson
Managing marketing programs
Managing marketing programs
Ishan Mahajan
IMC Lecture 6
IMC Lecture 6
Neil Kelley
What is marketing communications?
What is marketing communications?
Easy Management Notes
1 von 28

From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era

27. Apr 2013••
Downloaden Sie, um offline zu lesen
Business
News & Politik

Presentation made at the Norway Media Forum, in Tonsberg on October 27, 2012, Antony Young is CEO of Mindshare North America; author of Brand Media Strategy. www.BrandMediaStrategy.com, www.mindshareworld.com @antonyyoung

Antony Young
Anzeige
Anzeige
Anzeige

Recomendados

Applying Integrated Marketing Campaigns to NonprofitsApplying Integrated Marketing Campaigns to Nonprofits
Applying Integrated Marketing Campaigns to NonprofitsDan Rosenblum363 Aufrufe•15 Folien
Digital marketingDigital marketing
Digital marketingOliviaPenley89 Aufrufe•12 Folien
Lecture 02 Introduction to DMCMLecture 02 Introduction to DMCM
Lecture 02 Introduction to DMCMDavid Edmundson-Bird708 Aufrufe•18 Folien
2011.14 marketing principles2011.14 marketing principles
2011.14 marketing principlesStephan Langdon1.1K Aufrufe•39 Folien
Module 8 the promotional mixModule 8 the promotional mix
Module 8 the promotional mixJeVaughn Ferguson10K Aufrufe•36 Folien
Eder holguin content marketing rules for successEder holguin content marketing rules for success
Eder holguin content marketing rules for successIdealMediaInc314 Aufrufe•14 Folien

Más contenido relacionado

Presentaciones para ti(20)

Stages of Internet MarketingStages of Internet Marketing
Stages of Internet Marketing
Sauri Patra•5.4K Aufrufe
Sonu pawanSonu pawan
Sonu pawan
sonu kumar sinhmar•308 Aufrufe
Global Integrated Marketing Best PracticesGlobal Integrated Marketing Best Practices
Global Integrated Marketing Best Practices
Pam Didner•10.3K Aufrufe
How Content Marketing Fuels Social MediaHow Content Marketing Fuels Social Media
How Content Marketing Fuels Social Media
Heather Timmerman, MSc•227 Aufrufe
The Undisputed Case for Social SellingThe Undisputed Case for Social Selling
The Undisputed Case for Social Selling
Mark Jamieson•80 Aufrufe
Managing marketing programsManaging marketing programs
Managing marketing programs
Ishan Mahajan•1.7K Aufrufe
IMC Lecture 6IMC Lecture 6
IMC Lecture 6
Neil Kelley•426 Aufrufe
What is marketing communications?What is marketing communications?
What is marketing communications?
Easy Management Notes•26 Aufrufe
Microsoft dynamics marketing_data_sheetMicrosoft dynamics marketing_data_sheet
Microsoft dynamics marketing_data_sheet
BSD SOLUTIONS•345 Aufrufe
Advertising lecture 3 (IMC)Advertising lecture 3 (IMC)
Advertising lecture 3 (IMC)
Ujaya Shakya•65 Aufrufe
MRKT PRESTATIONS(2)MRKT PRESTATIONS(2)
MRKT PRESTATIONS(2)
shane51•67 Aufrufe
Module Handbook Introduction to Digital MarketingModule Handbook Introduction to Digital Marketing
Module Handbook Introduction to Digital Marketing
Neil Kelley•276 Aufrufe
Modern Marketing Practices-Marketing Control Types & strategies-Green MarketingModern Marketing Practices-Marketing Control Types & strategies-Green Marketing
Modern Marketing Practices-Marketing Control Types & strategies-Green Marketing
Venkat. P•407 Aufrufe
Integrated Marketing CommunicationIntegrated Marketing Communication
Integrated Marketing Communication
singh.the.hacker•69.1K Aufrufe
Introduction integrated marketing_communicationsIntroduction integrated marketing_communications
Introduction integrated marketing_communications
Dr. Shazia Khan•106 Aufrufe
Definitive guide-to-social-marketingDefinitive guide-to-social-marketing
Definitive guide-to-social-marketing
BullsEye Internet Marketing•2.8K Aufrufe
Effective communicationsEffective communications
Effective communications
Manisha Shrivastava•475 Aufrufe
CRM_MarketingCRM_Marketing
CRM_Marketing
Dynamics Innovations Team•96 Aufrufe
Integrated marketing campaign strategiesIntegrated marketing campaign strategies
Integrated marketing campaign strategies
Katie Fellenz•3.3K Aufrufe
Ch.5 social media in advertising and marketingCh.5 social media in advertising and marketing
Ch.5 social media in advertising and marketing
Leslie044•50 Aufrufe

Similar a From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era(20)

Pinterest SEO SydneyPinterest SEO Sydney
Pinterest SEO Sydney
George Phillip•315 Aufrufe
Accenture interactive future_of_agency_relationshipsAccenture interactive future_of_agency_relationships
Accenture interactive future_of_agency_relationships
Fernando de la Rosa Herrero•1.3K Aufrufe
How digital technology is reshaping marketing organizationsHow digital technology is reshaping marketing organizations
How digital technology is reshaping marketing organizations
Tim Nagels•796 Aufrufe
P.1 Pengantar.pptxP.1 Pengantar.pptx
P.1 Pengantar.pptx
WifkaRahmaSyauki•2 Aufrufe
How to communicate the value of social internally within an organisation?How to communicate the value of social internally within an organisation?
How to communicate the value of social internally within an organisation?
Michael Voitz•352 Aufrufe
RECENT TRENDS IN MARKETING.pptxRECENT TRENDS IN MARKETING.pptx
RECENT TRENDS IN MARKETING.pptx
RaghavNeb•89 Aufrufe
Integrated Marketing CommunicationIntegrated Marketing Communication
Integrated Marketing Communication
Roopesh VN•449 Aufrufe
EverythingEverything
Everything
Gaspare Marturano•94 Aufrufe
India case study on bajajIndia case study on bajaj
India case study on bajaj
vicky5jan•11K Aufrufe
Chapter 5 presentationChapter 5 presentation
Chapter 5 presentation
Johnkemo•82 Aufrufe
Chapter 5 presentationChapter 5 presentation
Chapter 5 presentation
Brittany Rivera•109 Aufrufe
Digital marketing:a changing landscapeDigital marketing:a changing landscape
Digital marketing:a changing landscape
Nidhi Sreeram•389 Aufrufe
All about MarketingAll about Marketing
All about Marketing
TanyaSuhasini•57 Aufrufe
The Future of Digital MarketingThe Future of Digital Marketing
The Future of Digital Marketing
Mondo•3.7K Aufrufe
Strategic Management.pptStrategic Management.ppt
Strategic Management.ppt
tomjerry807957•5 Aufrufe
AlteriansAlterians
Alterians
Marketingfacts•1K Aufrufe
Socialmedia PresentationSocialmedia Presentation
Socialmedia Presentation
Michael McDermott•198 Aufrufe
Facts About Social Media Marketing Facts About Social Media Marketing
Facts About Social Media Marketing
Kbizsoft Solutions•7 Aufrufe
Marketing PresentationMarketing Presentation
Marketing Presentation
NuVisions•334 Aufrufe
ImcImc
Imc
Satish Tripathi•1K Aufrufe
Anzeige

Último(20)

INDONESIA QUARTERLY REPORT.pdfINDONESIA QUARTERLY REPORT.pdf
INDONESIA QUARTERLY REPORT.pdf
TradeImeX4•0 Aufrufe
financial_management_[www.accfile.com].pdffinancial_management_[www.accfile.com].pdf
financial_management_[www.accfile.com].pdf
CejielCabillan1•0 Aufrufe
HGG_Top Inside End Cap 1.pdfHGG_Top Inside End Cap 1.pdf
HGG_Top Inside End Cap 1.pdf
Daniel Donatelli•0 Aufrufe
Operations Management Sustainability and Supply Chain Management 12th Edition...Operations Management Sustainability and Supply Chain Management 12th Edition...
Operations Management Sustainability and Supply Chain Management 12th Edition...
Horch2•0 Aufrufe
Influencer Marketing Hub.pdfInfluencer Marketing Hub.pdf
Influencer Marketing Hub.pdf
Sourav Sikder•0 Aufrufe
Untitled document.pdfUntitled document.pdf
Untitled document.pdf
PriyaGupta836630•0 Aufrufe
Loan Shark.pdfLoan Shark.pdf
Loan Shark.pdf
Sourav Sikder•0 Aufrufe
Europe's 10 Most Successful Businesswomen to Watch in 2023.pdfEurope's 10 Most Successful Businesswomen to Watch in 2023.pdf
Europe's 10 Most Successful Businesswomen to Watch in 2023.pdf
THECIOWORLD•0 Aufrufe
Kitchen Prices in Ludhiana.pdfKitchen Prices in Ludhiana.pdf
Kitchen Prices in Ludhiana.pdf
RegaloKitchens 2915•0 Aufrufe
Practice of Human Resource Management in Global Group..pdfPractice of Human Resource Management in Global Group..pdf
Practice of Human Resource Management in Global Group..pdf
FaisalIslam32•0 Aufrufe
e-business-160702132256.pdfe-business-160702132256.pdf
e-business-160702132256.pdf
UjwalReddyPB•0 Aufrufe
Men ShoesMen Shoes
Men Shoes
didmgaurav•0 Aufrufe
SI2 DiamondsSI2 Diamonds
SI2 Diamonds
Shiv Shambu•0 Aufrufe
Wooden Desk Name Plates.pptxWooden Desk Name Plates.pptx
Wooden Desk Name Plates.pptx
woodenconcepts1•0 Aufrufe
Wine Cooler - ElanproWine Cooler - Elanpro
Wine Cooler - Elanpro
ElanPro2•0 Aufrufe
CRYPTOCURRENCY EXCHANGE.pdfCRYPTOCURRENCY EXCHANGE.pdf
CRYPTOCURRENCY EXCHANGE.pdf
Sourav Sikder•0 Aufrufe
BUYERS AGENT BROKER.pdfBUYERS AGENT BROKER.pdf
BUYERS AGENT BROKER.pdf
Sourav Sikder•0 Aufrufe
THE CUSTOM SOFA CENTRE.pdfTHE CUSTOM SOFA CENTRE.pdf
THE CUSTOM SOFA CENTRE.pdf
Sourav Sikder•0 Aufrufe
Why Open An Account At A Credit UnionWhy Open An Account At A Credit Union
Why Open An Account At A Credit Union
Greater Central Texas Federal Credit Union•0 Aufrufe
Substitute -08-06-2023.pptxSubstitute -08-06-2023.pptx
Substitute -08-06-2023.pptx
HariharanB30•0 Aufrufe

From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era

  1. From Mad Men to Math Men (and Women) Brand Media Strategy in the Marketing 3.0 era
  2. Technology is re-setting marketers thinking
  3. Synchronizing the TV experience…
  4. Elevating the importance of the Brand Media Strategy
  5. • Differentiate brands • Who to target? • Influence & Relevance • Role that digital plays in the strategy Communications Planning
  6. 1 0 The consumer
  7. Creating habits
  8. Deliver and Discover based brand communications
  9. Socializing media
  10. Moving social media beyond the clever stunt
  11. Social media that wins market share
  12. Social and paid media deliver at scale
  13. Content is still very much king. But it is coming in increasing multiple formats
  14. In Summary, Staying up with technology is a requisite for an agency Brand media strategy as important as the Brand strategy Adaptive marketing through data is opening opportunities to create more precision and relevance Deliver and Discover based brand communications in combination
  15. Antony Young CEO, Mindshare North America @AntonyYoung www.brandmediastrategy.com
Anzeige