8. THE WORLD IS CHANGING… Antonella D'Alessio MCE/00014
9. Information technology travels faster than ever! Are you ready to this revolution Web 2.0 and social media have changed our lives in some meaningful way. Collectively they are changing the world for good Antonella D'Alessio MCE/00014
10. SECTION 2 A brand new world: Web 2.0 and Social Media Antonella D'Alessio MCE/00014
13. “ Web 2.0 is a set of economic, social and technology trends that collectively form the basis for the next generation of the Internet – a more mature, distinctive medium characterized by user participation, openness and network effect” (Musser, 2006) Antonella D'Alessio MCE/00014
16. ACCORDING TO WIKIPEDIA, SOCIAL MEDIA ARE… “… media for social interaction , using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein also define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 , which allows the creation and exchange of user-generated content ." Antonella D'Alessio MCE/00014
