SEMrush Site audit by David Iwanow sep 2017

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Anton Shulke

David used this presentation during his webinar at SEMrush. For full video: https://youtu.be/Itr6z4M6fJE

Marketing

1@Davidiwanow#LiveSiteAudit
Live Site Audit - Sep 2017

2@Davidiwanow#LiveSiteAudit
Who am I?
I’ve been doing SEO for over 10 years having spent a mixture of time inhouse and within several digital agencies but
in July 2017 I joined Schibsted Media Group as SEO Manager, Global Deployments

3@Davidiwanow#LiveSiteAudit
Retail Finance
Classifieds B2C
Brands I’ve worked on?
There have been lots of amazing brands over the last 10 years

4@Davidiwanow#LiveSiteAudit
Join my team we are hiring!
22 countries with 7300 employees and growing rapidly.

5@Davidiwanow#LiveSiteAudit
Live Audit
Who are we featuring this webinar?
1. Last Night of Freedom
2. Male Basics
3. Webopedia
4. Top 10 List of Fixes

7@Davidiwanow#LiveSiteAudit
Audit score shows opportunity

8@Davidiwanow#LiveSiteAudit
Not all web pages are indexable

9@Davidiwanow#LiveSiteAudit
Competitors seo landscape

10@Davidiwanow#LiveSiteAudit
Duplicate pages should be fixed

11@Davidiwanow#LiveSiteAudit
Duplicate versions of website

12@Davidiwanow#LiveSiteAudit
Site statistics overview

13@Davidiwanow#LiveSiteAudit
Sites with links to HTTP content

14@Davidiwanow#LiveSiteAudit
Targeting too many keywords

15@Davidiwanow#LiveSiteAudit
Optimise for featured snippets

16@Davidiwanow#LiveSiteAudit
Review current backlinks quality

18@Davidiwanow#LiveSiteAudit
Audit score shows opportunity

19@Davidiwanow#LiveSiteAudit
Crawling issues were flagged

20@Davidiwanow#LiveSiteAudit
Competitors seo landscape

21@Davidiwanow#LiveSiteAudit
Category pages are NoIndexed

22@Davidiwanow#LiveSiteAudit
Adjust priority scores in Sitemaps

23@Davidiwanow#LiveSiteAudit
Kill off Magento demo store

24@Davidiwanow#LiveSiteAudit
Review if Title & H1 match

26@Davidiwanow#LiveSiteAudit
Audit score shows opportunity

27@Davidiwanow#LiveSiteAudit
Not all web pages are indexable

28@Davidiwanow#LiveSiteAudit
Competitors seo landscape

29@Davidiwanow#LiveSiteAudit
Split up XML Sitemaps

30@Davidiwanow#LiveSiteAudit
Move website to HTTPs

31@Davidiwanow#LiveSiteAudit
Improve internal links to content

32@Davidiwanow#LiveSiteAudit
Top 10 itemsThese are things you need to consider fixing

33@Davidiwanow#LiveSiteAudit
Review mobile load times

34@Davidiwanow#LiveSiteAudit
Implement Open Graph tags

35@Davidiwanow#LiveSiteAudit
Resolve additional redirect hops

36@Davidiwanow#LiveSiteAudit
Move entire website to HTTPs

37@Davidiwanow#LiveSiteAudit
Remove tracking parameters

38@Davidiwanow#LiveSiteAudit
Ensure page titles match content

39@Davidiwanow#LiveSiteAudit
Implement more structured data

40@Davidiwanow#LiveSiteAudit
Internal links point to HTTP

41@Davidiwanow#LiveSiteAudit
Ensure sites use Hreflang tags

42@Davidiwanow#LiveSiteAudit
Do you need notifications?

43@Davidiwanow#LiveSiteAudit
Do you need to show pop-ups?

44@Davidiwanow#LiveSiteAudit
Question time….Ask me anything on seo….

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SEMrush Site audit by David Iwanow sep 2017

1. 1@Davidiwanow#LiveSiteAudit Live Site Audit - Sep 2017

2. 2@Davidiwanow#LiveSiteAudit Who am I? I’ve been doing SEO for over 10 years having spent a mixture of time inhouse and within several digital agencies but in July 2017 I joined Schibsted Media Group as SEO Manager, Global Deployments

3. 3@Davidiwanow#LiveSiteAudit Retail Finance Classifieds B2C Brands I’ve worked on? There have been lots of amazing brands over the last 10 years

4. 4@Davidiwanow#LiveSiteAudit Join my team we are hiring! 22 countries with 7300 employees and growing rapidly.

5. 5@Davidiwanow#LiveSiteAudit Live Audit Who are we featuring this webinar? 1. Last Night of Freedom 2. Male Basics 3. Webopedia 4. Top 10 List of Fixes

6. 6@Davidiwanow#LiveSiteAudit

7. 7@Davidiwanow#LiveSiteAudit Audit score shows opportunity

8. 8@Davidiwanow#LiveSiteAudit Not all web pages are indexable

9. 9@Davidiwanow#LiveSiteAudit Competitors seo landscape

10. 10@Davidiwanow#LiveSiteAudit Duplicate pages should be fixed

11. 11@Davidiwanow#LiveSiteAudit Duplicate versions of website

12. 12@Davidiwanow#LiveSiteAudit Site statistics overview

13. 13@Davidiwanow#LiveSiteAudit Sites with links to HTTP content

14. 14@Davidiwanow#LiveSiteAudit Targeting too many keywords

15. 15@Davidiwanow#LiveSiteAudit Optimise for featured snippets

16. 16@Davidiwanow#LiveSiteAudit Review current backlinks quality

17. 17@Davidiwanow#LiveSiteAudit